What’s the Best Sales Demo Software? We Compared 5 Top-Rated Tools


If sales are the lifeblood of your business, you know how challenging it can be to convince leads that your platform, tool, or service is the answer to their needs. You can spend immense amounts of time and money in R&D, prototyping, testing, and production. However, if you’re unable to reach and then convince leads to try what you have to offer, it’s all for nothing.

That’s where sales demo software enters the picture. These tools help you take all your selling points, combine them with imagery, animation, video, and compelling text copy, and then present all that to leads to get them to convert to customers.

Given the wide range of sales demo tools out there, it’s natural to wonder how you’re supposed to choose the best solutions. We’ve got you covered there—in this article, we’ll look at five of the top sales demo software platforms that you can use to make dynamic sales demos and more. 

How to choose sales demo software

Before we get into the nuts and bolts of the various sales demo options available, it’s important to know what to consider when choosing between them. While every business will have specific requirements, we’ve listed some of the most important considerations below. 

Consider the following:

  • Features: You aren’t just looking for a demo platform—you want an integrated solution that provides a suite of tools for your sales demos. The more features that you can use to create dynamic presentations, the better. Those features should include analytics, engagement capabilities, collaboration features, and personalization capabilities, to name just a few.
  • Integrations: You choose software that will integrate with your existing technology stack. The same should be true of your sales demo software. Look for an option that plays nicely with your other tools to make the process seamless and easy.
  • Customization: The best tools will make it easy for you to tailor your demos to your specific product, service, or platform. This includes things like branding but also the ability to highlight use cases, capabilities, and how your offering addresses your audience’s pain points. 
  • Cost: You can’t choose based on cost alone, but you can compare your options and make sure that you choose something that fits within your budget and still delivers what you need. Our list includes free, free-to-start, and paid options to help ensure there’s something for everyone.
  • User Base: This isn’t usually a concern for platforms like PowerPoint or Canva, but some sales demo platforms might limit the number of users or require sales reps to have their own accounts to utilize all the features. That can mean increased costs or inflexibility in terms of who can use it.

Add anything to this list that you want in your software, and you’ll be on your way to a great demo tool in no time at all. Now, let’s take a look at some of the top tools on the market and what they can do for you. 

The top 5 sales demo software tools out there today

1. Canva

This platform works similarly to other options out there, but it gives you a lot more customization options to make cooler presentations than you could with the former. There are guidelines to assist you in creating the perfect demo presentation, and it comes with a huge library of stock images that you can use in all your demos. Plus, it’s a free tool (to start), so it’s going to do a lot without even putting a dent in your budget. Paying for an upgraded membership unlocks even more capabilities, although they’re not all necessarily sales demo-related.

2. PowerPoint 

PowerPoint is one of our favorite classic tools for sales demos and presentations. It offers some pretty advanced features these days, and for Microsoft users, it’s readily available. Of course, it may be limited in comparison to some of the digital programs available today, but there’s a reason that even some of the biggest organizations still rely on this as their go-to demo and presentation solution. 

3. Google Slides

Google Slides also ranks highly in our list. Why? Well, it’s free for one, at least to start with. That’s a great advantage for small businesses on a budget. However, the plentiful features make this a contender for businesses of any size. You can create all kinds of presentations, from static images to animation. You’ll discover hundreds of fonts, the ability to work collaboratively with other team members, and the option to embed charts from Sheets. It also integrates with Google search to make finding relevant images and content simple.

4. Demodesk

This is a sales meeting platform designed to help all reps become top performers. There are live coaching solutions, automation for tasks, and so much more. The platform integrates with Pipedrive, HubSpot, Salesforce, Google, Microsoft 365, and all of the other tools that you use, offers video conferencing, and even gives you the chance to create impressive interactive sales demos and presentations that get noticed. Their platform claims to improve team performance and increase selling time by as much as 60%.

5. Demostack

This platform is designed to help accelerate revenue and create a demo “experience” for users instead of just selling the deal. It offers the chance to create the perfect demo environment for all users and reach the right prospects in the right way. You can share stories, drive conversations, and create the perfect experience for every single prospect. As well as sales teams, Demostack supports marketing use cases. It is one of the few newer interactive product demo tools that lets you create & embed a demo onto your landing page, increasing conversion rates. You can create custom demos in just minutes, and you can use charts, graphics, and other details to create impressive product stories that keep people engaged. 

Plus, a partnership with Smith.ai will prepare you for all those new leads

Don’t forget the other side of the coin – lead generation. Converting leads to customers is essential, but you also need a steady flow of new leads in the pipeline. While you’re creating better sales demos, who’s there to take the calls, chats, and new leads that are coming in?

When you partner with the virtual receptionists at Smith.ai, you’ll have access to 24/7 call answering, as well as support for all of your lead intake and qualification needs, appointment schedulinglive website chatafter-hours phone answeringoutbound sales and support, and so much more. 

We’ll help you craft a custom strategy to manage it all and even offer outreach campaigns to ensure that your business never misses a beat. Plus, our team is available 24 hours a day, seven days a week, so that leads are never missed, even when you’re not available. 

To learn more, schedule a consultation to discuss how the virtual receptionists at Smith.ai can help you step up your sales demo game by catching those new leads, scheduling appointments, and more. You can also reach us at hello@smith.ai or (650) 709-2710. 


Sales Development
Sales Tips
Apps and Software
Written by Sean Lund-Brown

Sean Lund-Brown is a current Marketing Assistant for Smith.ai. A graduate from Metropolitan State University of Denver, Sean graduated with a BA in Music and an individualized degree in Teaching Vocal Pedagogy.

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