Top 5 Benefits of Online Chat for Businesses

Micky Deming

Online chat has been around since 1973. Yes, it’s that old. However, it’s only in recent years that it has become functional as a business tool. And research shows that its popularity with customers is growing - fast.

But what makes online chat beneficial for businesses?

5 Benefits of Online Chat For Businesses

If you’re still wondering if online chat is a good investment for your business, you’re in the right place as we’ll be looking at the benefits of online chat. By the end of this article, you’ll be armed with enough information to make an informed decision.

1. Increases customer satisfaction

One of the best ways to grow your business is by keeping your customers happy. Live chat helps you do just that as it gives you an avenue to create a customer journey your customers find pleasing. From initial inquiry to after sale support, you can use online chat to communicate effectively with your customers.

2. Reduces calls and emails to your customer service center

Another great benefit of online chat is the fact that it helps reduce calls and emails sent to your customer service center. This frees up your agents to work more efficiently.

Apart from freeing up your customer service agents, online chat also helps you reduce the costs of customer support as it enables one agent to deal with multiple clients simultaneously.

3. Brings in higher quality leads   

Lead generation is a priority for every business. Online chat is a great way, not only to generate leads, but to bring in high-quality leads. The reason for this is rather simple - customers who are ready to buy are the ones who put in the effort to initiate a relationship with your business.

4. Increases marketing ROI

One of the biggest benefits of online chat is that it has a high ROI. Setting up and running a live chat service is relatively inexpensive compared to other marketing channels.  Despite that, however, online chat has higher conversion rates. This is mainly due to it being customer-centric and offering a more pleasurable user experience.

With live chat technology improving and becoming cheaper, businesses can only expect the ROI of online chat to continue increasing with time.

5. Boosts sales

Want to boost your online sales? Then invest in online chat as it helps move prospects down your sales funnel seamlessly.  

Another reason businesses experience an increase in sales after implementing an online chat service is the fact that it empowers them to operate around the clock. Essentially, with live chat, you’re always open for business.

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It's time to try live chat on your website. Just one new client captured via chat can pay for a year (or more) of Smith.ai's live web chat service. We provide fully staffed live website chat with professional agents. Outsourced live chat is best for small businesses like law firms, e-commerce businesses, IT consultants, financial planners, property managers, realtors, and marketing agencies (to name just a few!).

Our live agents are highly skilled and can answer common questions about your business, qualify new leads, schedule appointments, take payments, and more. You stay in the loop when chat transcripts are sent to you after each conversation and logged in your CRM. There's no setup fee, services are month-to-month with no annual contract, and plans start at just $140/month. Learn more and get started with a 20-chat / 14-day free trial!

Micky Deming

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