How to run more successful advertising campaigns with live web chat

Micky Deming

Running an online business is becoming more competitive with each passing day as more websites and e-commerce stores are springing up. Businesses are finding it harder to gain visibility, and visibility is the currency of the net. That’s why you need to find a strategy that will give you an edge over your competitors.

That edge is live web chat.

How to run more successful advertising campaigns with live web chat

So how can you use live web chat to boost your advertising campaigns? Here are 3 ways you can run more successful advertising campaigns with live web chat:

1. Include live web chat on your landing pages

Landing pages have been one of the most successful ways of bringing in new leads for businesses. Designed well, they can have conversion rates averaging between 2.5% - 5.31%. And live chat, well, it can have conversion rates of up to 40%. That’s why including live web chat to your landing pages is a match made in heaven.

A couple of best practices to follow when using live chat and landing pages in tandem include but are not limited to:

  • Get your timing right. Don’t pop up immediately. Allow readers the chance to take in the message on the landing page first.
  • Blend in. Design your live chat interface to stand out, yet look “at home” on your landing page.
  • Nail your greeting. Use a warm and inviting greeting to encourage visitors to engage with you via the chat.

Live web chat has the potential to increase your landing page’s conversion rate as it offers warm leads a way of getting immediate answers to the questions holding them back from committing to your product.

2. Integrate live web chat into your Google AdWords campaigns

Google recently made it possible to integrate live web chat into your AdWords ads. What this means is that your Google AdWords listing will include a live chat button that enables visitors to start a live chat session right from your ad or Google My Business listing. This gives visitors direct access to your company, thus reducing the number of clicks. This is a great way to reduce visitors from “dropping off” and increase the impact of your ad campaign. 

Combined with Google’s targeting tools, implementing live web chat into your paid ads is a surefire way to turbocharge your conversions.

3. Make profitable connections on Facebook

It’s no secret that Facebook is the most widely used social media platform on the planet. Not only is it a popular platform, but it’s also a powerful business tool. 

As a savvy marketer it, therefore, makes sense to marry your Facebook Ads to a powerful live web chat service.

Like Google Ads, Facebook Ads are designed to be highly targeted. This means most of the people who see your ads are likely to be interested in your product/service. By including a live web service in your ads you boost your chances of converting viewers into customers.

Get a free trial of Smith.ai live web chat

It's time to try live chat on your website. Just one new client captured via chat can pay for a year (or more) of Smith.ai's live web chat service. We provide fully staffed live website chat with professional agents. Outsourced live chat is best for small businesses like law firms, ecommerce businesses, IT consultants, financial planners, property managers, realtors, and marketing agencies (to name just a few!).

Our live agents are highly skilled and can answer common questions about your business, qualify new leads, schedule appointments, take payments, and more. You stay in the loop when chat transcripts are sent to you after each conversation and logged in your CRM. There's no setup fee, services are month-to-month with no annual contract, and plans start at just $100/month. Learn more and get started with a 10-chat / 30-day free trial!

Micky Deming

Try Smith.ai for free

Accelerate growth with live receptionists and AI.
Get a 20-call/20-chat trial now!

Contact our sales team today at (650) 727-6484 or schedule a call.

Share this on Twitter | Facebook