Top 5 Call Tracking Solutions to Track Your Advertising Performance

Samir Sampat

Call tracking is an important part of any business that takes a lot of phone calls. Marketers are using these metrics to optimize their campaigns and doing so in droves, thanks to modern call tracking software solutions. Using call tracking and conversational analytics, you can easily know what ads, websites, or even keywords helped people find your business and pick up the phone. This ultimately proves the ROI of your marketing strategies, so it’s essential data that you should have at all times. 

How does call tracking software work?

Although each program is a little different, most platforms today offer cloud-based operation that makes it easy for marketers to follow the digital journey of customers for phone calls and use online data collection to ensure that they get all the information that they need. Essentially, a piece of code is placed on your website. That code enables your standard phone number to be replaced with dynamic numbers that can be tracked and tied to each unique visitor. 

Anyone who is looking to optimize their marketing efforts needs to know which strategies are working and which ones need a little work. This is where call tracking software comes into play. You can monitor campaigns for things like source tracking, keyword tracking, and even lead management so that you can drive those new leads with your enhanced call monitoring data. 

Now, let’s look at five of the best call tracking tools to help you do just that. 

1. CallRail 

CallRail is one of the top call tracking platforms available today, offering premium features for a reasonable price. You’ll get full call monitoring, call recording, conversion tracking, and call tracking metrics that you can use to make sure that your campaigns are working, and so much more. You’ll also have access to an IVR (Interactive Voice Response) system and voice recognition menu to save time and streamline the process of getting people to where they need to be. 

Alerts and notifications come standard, as do archiving and retention features. You can route calls, tag calls, and even track keywords and event-triggered actions. With the lead segmentation and distribution tools, you’ve got everything you need in one place. 

  • Cost: $45 per month to start, usage based pricing
  • Free trial: Yes
  • Unlimited clients and users
  • Integrations available

2. WhatConverts

WhatConverts is among the best when it comes to call tracking, offering impressive features with a low price and a lot more than just your basic tracking service. This platform is more of a lead management tool than just a call tracking solution. It comes with a 14-day trial, and it’s usually best for digital marketers that want to see the entire picture, not just a part of it. WhatConverts offers call routing, and call recording, conversion tracking, channel management, and event triggered actions. You can integrate with your CRM, enjoy the user-friendly dashboard, and more. 

Take advantage of the lead distribution, segmentation, and management features to help you drive your marketing efforts. You’ll also find source tracking and robust analytics so that you can keep your calls delivering as they should. 

  • Cost: Starts at $30 per month
  • Free trial available 
  • Lead management metrics 
  • Campaign management features

3. CallTrackingMetrics

CallTrackingMetrics is another popular tool that, despite having a custom pricing model, feels nothing like a “stuffy” metrics platform. This tool can help automate call routing, track and attribute calls, and create a unified journey from marketing to sales for each customer that you encounter. It offers a free month for first-time users, and you’ll find a full list of plan features on the website so that you can compare the different versions to get what you need. 

Simply copy and paste a simple string of code into your website, and CallTrackingMetrics will get to work tracking all calls on your website to learn what’s driving sales and more. You can integrate with Google Ads and Analytics, as well as with other tools, too. 

  • Cost: Custom pricing model
  • Free trial available (one month!)
  • Robust support solutions
  • Call tracking, automation, and analytics

4. Invoca

Invoca is a call tracking system that’s great for agencies, brands, and pay-per-call marketing pros. You can collect valuable data from sales calls, train new employees, and even re-engage those missed calls so that you can get all the leads that you want. It’s an AI-powered platform that’s focused on conversation intelligence to ensure that you get the revenue growth that you need from your call tracking. Combining the best features of human interaction and AI, Invoca makes it easy to increase conversions and revenue by improving calls and service based on the tracking data provided. 

  • Cost: Custom pricing model
  • Free trial available
  • Dynamic dashboard for metrics tracking
  • AI and IVR included 

5. HubSpot

HubSpot is a top competitor for a lot of different digital solutions, and call tracking is one of them. You can visit their website and sign up for their FREE call tracking software or upgrade to a paid plan with premium features right away. HubSpot makes it easy to record calls, schedule and prioritize calls, sync data in your HubSpot CRM, and even make calls via browser. Plus, you can try it out before you commit without spending a dime, and plans start at just $50 a month for those who pay. The software is a bit more basic than some platforms, but it certainly does the job and is a great choice for those who love their HubSpot tools. 

  • Cost: $50 per month to start
  • Free trial/free version available
  • CRM data syncing
  • Internet calling

Don’t forget to add Smith.ai to the list!

While you’re managing all that call data, who’s fielding the leads? At Smith.ai, we’ve got you covered with 24/7 call answering solutions, and our virtual receptionists can even record and transcribe calls to ensure that you’ve got all the information that you need to optimize your efforts. That’s in addition to our assistance for lead intake, outreach campaigns, and other needs, and getting started is as easy as scheduling a consultation or reaching out to hello@smith.ai

Samir Sampat

Samir Sampat is a Marketing and Events Associate with Smith.ai. He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

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