3 Ways to Use Generative AI to Increase Leads


The case for generative AI in business is strong. Like its sibling conversational AI, this tool is all about taking advantage of all that data floating around out there to enhance the customer experience and deliver a better solution. But what’s the difference between generative and conversational AI? And how can you put generative AI to work for lead generation?

Let’s start with a quick explanation of the two, and then we’ll dive into ways you can increase leads with generative AI tools. 

Generative AI vs conversational AI 

A good example of generative AI that’s relevant and fresh in many people’s minds is ChatGPT. This tool uses machine learning and natural language processing to analyze text and produce answers or carry-on conversations. 

Essentially, generative AI will take data and use it to create unique content in the form of answers to questions, longer articles and blog posts, suggestions for topics and support resources, and so forth. 

Like conversational AI, this is a support tool, not an autonomous entity that’s eventually going to replace the human element. Generative AI is also not your new content writer. While it’s great for brainstorming and keyword assistance, you still need a dedicated human writer to create the actual content you produce. 

Generative AI can:

  • Generate text content 
  • Create realistic images
  • Design strategies and products 
  • Create games
  • Write computer code
  • Create music
  • Format videos 

Conversational AI is designed to analyze data and use it to train itself to respond to questions and engage in conversations with human users. Chatbots and virtual assistants are great examples of this type of AI. While effective on its own, it can be combined with generative AI for a dynamic new approach to the customer experience. 

So, now that you have a better understanding of this great technology, how can you put it to use with your lead generation efforts? Here are three surefire ways generative AI can help you drive more leads. 

Create ultra-targeted marketing campaigns 

AI is amazing because it can collect, analyze, interpret, and respond to large amounts of data. It would take humans eons to analyze what an AI tool can sift through in a matter of seconds. Imagine harnessing that power to collect as much personal information and preferential data from your customers and leads as possible. 

Then, you can use all that insight to create marketing campaigns that are hyper-targeted at your customers individually (or by audience), giving them exactly what they want. When you deliver a message that’s this focused, it’s hard for them to pass up, which means more conversions for you. 

Analyze behavior patterns and predict trends 

In the same way that you can use data to create your marketing campaigns, you can also put it to work to predict future trends and demands. This allows you to plan ahead and take a proactive approach to lead generation. You can find all kinds of useful information in your customer behavior patterns, and with the assistance of generative AI, you can create reports based on those patterns to help you map out future plans and goals. 

Create robust resources and support solutions 

Perhaps the best way to use generative AI to increase leads is to put it to work helping you cultivate a rich database of support resources for your visitors. This should include a blog, eBooks and other downloads, important links, and more. When you’re doing keyword or topic research, using AI tools will help you get the best keywords and come up with unique topics. 

You can even use tools like ChatGPT to come up with prompts, frequently asked questions, and other insights that people may want to know.

The benefits of using generative AI for lead generation 

When you combine the power of generative AI with your other tools, you are going to create a powerful lead machine that cannot be stopped. You will deliver an enhanced customer experience from start to finish with better support resources every step of the way. 

Not only that, but this is a cost-effective way to enhance your lead generation efforts. Investing in a voicebot or AI virtual assistant, for example, will cost a fraction of what it would require to hire a new assistant in-house. Plus, it can do multiple times the work of a human in a lot less time. 

This makes AI highly efficient and scalable, which eliminates a lot of the obstacles that companies face in building a growth-oriented business model. Increased scalability and agility that doesn’t rely on human input can help not only make changes but anticipate them and predict future needs that result from those changes. 

Ultimately, you’re giving every single lead the experience they desire. You’re providing them with support tools, insight, and self-service for instant answers so they don’t have to wait. You’re gaining valuable insights from reporting data you wouldn’t be able to access or analyze on your own. And you’re doing it all for a fraction of what you’re spending on the rest of your lead gen efforts. What’s not to love?

Add the human element for total support and more 

At Smith.ai, we know that AI doesn’t work alone, but neither do we. Our team of virtual receptionists can serve as your 24/7 answering service and provide assistance with lead intake and appointment scheduling so that you can focus on closing deals and taking care of customers. 

We can also help you in the artificial intelligence department, thanks to our new AI voice assistant that combines the power of AI with live agents to ensure your leads and customers always get what they need. 

To learn more, schedule a consultation or reach out to hello@smith.ai.

Business Education
Lead Generation
Written by Samir Sampat

Samir Sampat is a Marketing Manager with Smith.ai. He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

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