If you’re using Zoom to make sales presentations, you’re going to want to make sure that you’re using it to the best of its capabilities. Some people just log on, start pitching, and don’t even think twice about the “presentation” aspect of it all—that still counts, and for a lot more than you realize in today’s world. People aren’t going to sit around and watch basic sales pitches or listen to you drone on for an hour about your business without any visual tools or other elements.
And if they do, they’re certainly not as likely to stick around and buy—they’ll be logging off before you’ve even finished saying thanks for their time. If you want to avoid that, you need to know how to capitalize on the best features and settings of Zoom. Here are 10 that you need to know.
It’s a basic start, but it’s a critical one. You need to go into your Zoom settings and test your video settings. Make sure that your video quality is good, your videos are well-lit, and that your background or setting is appropriate. It’s all basic stuff, but it’s often overlooked and can go a long way in helping make the sale.
Again, you’re dealing with Zoom 101, but you need to do it nonetheless. Use the audio settings to test your microphone and speakers so that you’re ready to give the best presentation possible. The last thing that you want to do is start a meeting and have to stop in the middle of your demo to make adjustments.
Adjusting the lighting in your videos is critical to your success. Bad lighting can give a bad impression, and it can make things difficult to see for your clients and prospects. Zoom offers a few different options, including an “adjust for low light” setting that makes it easy to get the perfect look.
Another great setting in Zoom is the “Touch up my appearance” option. This will make quick adjustments to improve the quality of the video without having to get into the details of the settings. The smart adjustment will account for lighting and other video settings to ensure that you’re delivering the best quality.
If you’re not going to use your office or a location-based background, you could choose instead to have a virtual background imposed under your sales demo so that it’s more eye-catching and offers something for people to look at besides your desk, your office chair, or that pesky dust floating through the air that’s getting caught on the camera’s screen. Just make sure you choose a professional background.
When you’re adjusting your audio settings, there’s a special option that makes it easy to eliminate background noise. Pressing the “suppress background noise” button will remove any excess noise that could impact the quality of the video or make it more difficult for people to hear the important things. It’s a simple fix that goes a long way in adding that professional finish.
What better way to engage prospects than to make your demos interactive? With screen sharing, you’ll be able to walk people through all the different aspects of everything and even give them a chance to see things from your perspective. People love interactive demos and like to feel included, so when you create that collaborative approach, it’s always going to be appreciated and make people feel more valued.
If you don’t want to just send out a typical invite, or open with some long-winded intro that isn’t planned, you could always pre-record the introduction and then play it before you dig into the details of the demo. It will take a little time, but it creates a much more professional result than if you just hop on the call and start rambling about the presentation that’s about to be shown. This also offers a different marketing approach and increases the likelihood of attendance when intros are sent prior to the demo.
You should also record all of your sales meetings and demos. This is not only good for your business, but it gives your audience a chance to reference your demo later on when they’re trying to make valuable buying decisions. Record all of your demos so that you have them for learning purposes, for reference, and for anything else that may arise. It could even help you learn how to do better demos by watching yourself after the fact.
While you can use Zoom on your smartphone or tablet to make a sales call, you don’t want to have that kind of unreliability hinging on an important sales demo. Although it’s not necessarily a “setting” as much as a way to use the product, you need to be doing all of your sales demos on the desktop client. This way, you have access to a steady camera and the full suite of features and options.
Plus, nothing looks less professional than you spinning around the room with your smartphone trying to keep the camera pointed in the right direction—it’s just bad business. Casual calls on a smartphone are fine. Professional presentations deserve a desktop client for the best results.
At Smith.ai, we take pride in delivering solutions for businesses of all sizes. While we’re known for our virtual receptionist services, we also have a full team ready to help with inbound and outbound sales and support. Plus, we’ll cover things like lead qualification and intake, scheduling, and anything else that you need so that you can focus on the business that needs your attention.
Schedule a consultation now to learn more about how the 24/7 virtual receptionists at Smith.ai can assist with sales outreach, and so much more. You can also find us at firstname.lastname@example.org or (650) 727-6484.