10 Stats to Help You Pick the Best Call-to-Action for Your Marketing Emails


Marketing emails are still an effective means of reaching out to potential prospects. However, you do have to approach it properly, including coming up with the best possible CTA (call-to-action) to get your readers’ attention and make them want to respond, reach out, or otherwise convert. This may not seem like an easy feat, but it can be done if you’re willing to invest the effort and time. 

In this guide, we’ll cover 10 statistics that will make you think twice about your marketing email campaigns. Namely, we’ll showcase how effective these campaigns can be, but also how underrated they currently are, as well as the numbers behind the most common issues with email marketing. 

Email marketing can do more than just deliver your message to someone’s inbox. It will allow you to reach out to your audience in several ways. Part of becoming a master at email marketing is in knowing how to beat the odds. That starts with knowing your numbers. Thanks to HubSpot and Oberlo, here are 10 stats you need to know. 

1. Current open rates are around 20% for cold email marketing 

If you’re using email for cold marketing, you’re not getting a lot of attention in the first place. The emails that do get opened need to count. That’s where having a great CTA can ensure that people follow through, even if you’re not sure about the rest of the content in your marketing emails.

2. Cold emails get about a 1% response rate 

While it can be tempting to assume that email gets great returns because it’s such a popular marketing tool, that’s not always the case. Currently, cold emails don’t get a lot of responses. Warm leads are always easier. If you want to master marketing through email, though, you have to nail the CTA in all your messages, including the cold ones. 

3. Email users worldwide will reach 4.6 billion by 2025 

This tells us that email marketing isn’t going anywhere, because email isn’t going anywhere. More than half the population of the world will be using email by 2025 and that’s more than enough reason to get on board with improving your calls-to-action. This shows that there’s a lot of opportunity in email marketing when you do it correctly. 

4. There are over 333 billion emails sent and received each day as of 2021

And that number is only growing. If you are trying to stand out in a sea of 300+ billion, you have to make an impact with that CTA. Not only that, but your subject line and the entire email have to catch their attention and draw them in. Unlike some forms of communication that have come and then faded out, email continues to grow and still has great potential for your marketing success. 

5. Email marketing offers an impressive ROI 

Currently, it’s estimated that every dollar you spend on email marketing will garner a return of about $42. That, of course, is provided that you take the time to create well-thought-out marketing campaigns. It may take some time and effort, as it certainly doesn’t come as easily as some marketing, but a well-executed email marketing campaign can do a lot for your bottom line in more ways than one. 

6. 9 out of 10 marketers use email marketing for organic distribution

When it comes to marketing for the sake of content sharing, email is a winner time and again. As many as 87% of all marketers use email to share content, making it the second-most used organic channel for content distribution, falling behind social media by just two percent. There are so many benefits to email marketing, however, as many as a third of the people using it engage in paid promotions and ads to help improve their email marketing. 

7. That’s 33%, to be exact 

One-third of all email marketing pros are using paid email marketing tools and campaigns in addition to organic marketing via email. There are definite benefits to using email marketing as a paid medium for improved communications and collaborations. Email engagement is one of the top metrics that is used to check content performance and engagement. 

8. Personalized subject lines get as much as 50% more opens

People like a personalized approach, and if it starts with your subject line, you’ll be on the path to success much quicker. You’ll also be able to continue that personalization through the email and even into the call-to-action so that you can catch their attention and get them to respond, convert, or otherwise engage with your brand. It can go a long way to add a personal touch to your email marketing, both in the subject and the rest of the content. 

9. Adding videos can increase click-through rates by as much as 300% 

That’s right- 300%. That’s pretty impressive for something as simple as an email with a video added. Especially since today, it takes just seconds to embed a video in an email. You can even include collapsible menus, gifs, and other interactive features to provide a more appealing email and keep things organized. Plus, when your CTA refers back to the video, you’re going to get even more engagement by encouraging people to move forward with your brand. 

10. Single-message autoresponders have 98% open rates in 2020

While some people aren’t opening emails because they’ve gotten 100 of them, others are clicking on the right emails because they’re getting the right engagement. A single message can go a lot further than you think and even when you use an autoresponder, it can give you the chance to customize your message and create a more effective CTA. Of course, this is more about quality over quantity, but it still has relevance. 

Partner with Smith.ai for quality support and solutions for all those new leads

And speaking of quality over quantity, when you need better help managing all those new email leads, ask how the dedicated virtual receptionists at Smith.ai can help. From outbound sales and support to appointment scheduling and lead intake, and so much more, our team is available 24/7 so that your business never misses a beat. 

Schedule a consultation to learn more about how our virtual receptionists can improve your marketing efforts and more. You’ll also find us at hello@smith.ai or (650) 727-6484. 

Business Education
Marketing Advice
Written by Samir Sampat

Samir Sampat is a Marketing Manager with Smith.ai. He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

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