5 Elements for Successful Strategy Implementation


Strategy implementation plays a significant role in the success of any company or organization and is an essential aspect when trying to reach specific goals. Formulating a strategy for your business is always the first step towards success. 

Your strategy will work as a roadmap to guide the specific tasks your staff should be focused on. You want to spend your time on tasks that bring you closer to your goals and have high returns. 

Therefore, in simple terms, strategy implementation refers to the successful execution of a strategic plan carefully curated with the organization’s goals in mind. However, remember that just having a strategic plan is not enough. You’ll need to work towards implementing it to get its full benefits. 

You’ll need to keep a few elements in mind for a successful strategy and its implementation. In this post, we’ll touch on the elements of a strategic plan and cover five elements for successful strategy implementation.

Elements of a strategic plan

The elements of a strategic plan vary from those featured when working on successful strategy implementation. Some of the elements of a quality strategic plan include:

  • ‍Vision - Defining your organization’s vision helps you identify your unique selling point and what you bring to the market. Your vision should be a short, simple, and inspiring statement. 
  • ‍Core Values - What does your organization stand for? What are some of the non-negotiable core values that you stand by? Determining this will help you improve your services, recruit people aligned with your values, and help you make better decisions.
  • ‍Desired Goals - Determine what you are working towards as an organization. Then, spell out your desired goals to ensure that you curate your strategic plans towards attaining those goals. 
  • ‍Approach - Your strategic plan should outline the approach you intend to follow to get to your desired goals. Defining your approach will significantly guide you in executing your strategic plan.

5 elements for successful strategy implementation

After creating a strategic plan, the only thing left is its implementation. Strategy implementation is essential to help you meet your goals. Here are the key elements to help you execute your strategy successfully.

1. Clarity

How clear is your strategic plan? Do your staff members understand what it entails and how each aspect relates to the other? One of the best ways to ensure a successful strategy implementation is by making it as straightforward as possible for everyone to quickly grasp. 

Invest in ensuring that your team members fully understand the strategy and what it aims to achieve. To help you with this, consider working with visual explanations when addressing your team about the strategic plan. 

The use of flow charts that show how everything on the strategic plan works and how they relate to each other makes things easier. You’ll be able to sell your staff on the goal quickly, and they’ll have a clear understanding of how they contribute. 

2. Alignment

Doing the right thing is essential for successful strategy implementation. Of course, many would argue there is no right or wrong thing, but I beg to differ. If an employee works on tasks that move you closer to your goal, that’s a plus. 

However, if they are working on something different that deviates from your primary goal, it sets you back and derails your progress when executing your strategy. In most cases, this happens when you have different teams working for you in most cases. 

For instance, if sales development features in your strategic plan, your sales department would best handle these tasks. Having this kind of alignment will ensure that you move closer to your goals.

Investing in the alignment of all your team members and the different departments in your organization is essential. In addition, your staff members need to know what they need to be doing daily to help with the successful implementation of your strategy. 

Additionally, communication among departments and teams should be seamless. Doing this will allow them to check on each other and their progress to ensure they always do the right thing. 

3. Accountability

How do you keep yourself and your staff accountable when working to implement your strategic plan? First, you need to develop systems that allow you to bring accountability to your team members. 

Set up communication channels that allow you to check in on your members’ progress each week. Additionally, invest in your members’ by providing coaching and constructive feedback. 

Taking time to point out what your staff members are doing and commending their efforts will solidify their role in the organization. In addition, this motivates them to strive more to ensure the successful implementation of your strategy. 

Encouraging collaborations in the different projects you are working on is also a great way to keep your staff members accountable to each other. For successful collaborations, your employees will ensure that they deliver quality and that each one contributes, bringing you closer to your goals. 

4. Tracking

Is your strategy implementation providing the results you envisioned? As you implement some of the tasks and projects in your strategy, you’ll start seeing results fairly quickly. With these results, you can gauge whether what you are doing is getting you closer to your goal or not. 

When developing your strategic plan, you would have defined your specific key performance indicators (KPIs). These KPIs help you measure your progress objectively and determine whether your strategy needs to change or should be maintained. 

For instance, if your marketing team is working on display ads to bring in more clients, tracking their progress is essential. KPIs like viewability benchmarks for display ads will help them determine whether the ads are performing as expected. If the numbers don’t match their viewability benchmarks, they can then go back to the drawing board and figure out what needs to change. 

5. Commitment

The successful implementation of your strategy will require you to be committed to it and the different projects and tasks it entails. Commitment begins with the higher-ups and trickles down to the employees. 

With this in mind, ensure that you portray your commitment to the organization’s strategy for all your staff members to emulate. Doing this also allows your employees to buy into the organization’s strategy and work diligently to execute it. 

Additionally, committing to your organization’s strategy means that you won’t have conflicting opinions regarding its execution. Therefore, it is best to ensure that all the higher-ups are on board and support the plan and the goals you are working towards. 

With this, they can guide their respective departments per what they need to contribute to executing it successfully. It shows that the organizational structure will also play a massive role in the successful execution of the strategic plan. 

Ensure that the ranks are communicated to ensure that your employees know where to get their orders. Doing this eliminates a lot of confusion and gives your staff an easier time to deliver on the projects you are working on. 

Business Education
Marketing Advice
Written by Samir Sampat

Samir Sampat is a Marketing Manager with Smith.ai. He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

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