How to Create a Chatbot to Capture Leads (No Coding Skills Required!)
February 23, 2020
Simply put, how much does it cost to get a new customer? When calculating the CAC, you should include the following as costs: Advertising costs, Sales/referral commissions, outside agency fees related to marketing, and sponsorships. When you know what you are spending to get clients, you can then measure what your spend is producing to understand your costs.