Chatbots are quickly becoming standard in online business. Whatâs not to love? You get your very own personal assistant who will qualify and assist leads, helping you grow your business without demanding the time of your staff.Â
Despite the obvious benefits, many businesses hesitate to implement a chatbot. If you arenât using a chatbot yet, itâs likely due to one of three reasons.
These are all logical concerns, and in this article, weâll address each one. Ultimately, a chatbot is a tool that can help grow your business faster, and with greater efficiency. And most importantly, itâs not too difficult to get started.
67% of clients hire the first firm that responds, but 64% of firms never respond to potential clients (Clio 2019 Legal Trends Report). Chatbots invite potential clients to engage with you at their convenience, increasing your response ratio dramatically without taking your attention from your existing clients.
Perhaps the most fundamental benefit of chatbots is their ability to sort out qualified potential clients from your website traffic. Through a series of custom prompts, chatbots filter these people through specific action items. Maybe youâre trying to get your potential clients to subscribe to your newsletter or book a consultation. Chatbots can direct the conversation towards these action items, refining your traffic to qualified potential clients. Then you get a list of names, contact information, and appointments distilled from your web traffic.
Smith.ai chatbots are a level above a regular bot. Chatbots are designed to follow an âif/thenâ path. If a potential client clicks on an option, a few more relevant ones appear in a chain until the person reaches your call to action (subscription, consultation, etc.) Chatbots without AI are limited to a rigid âif/thenâ path.
Live chats have been found to increase ânet newâ leads by 16% according to aggregate data from digital marketing agency Get Noticed Get Found. An AI chatbot system paired with real-time human receptionists is the most elevated system. This added layer allows you to truly have the confidence that you are not sacrificing personal touch for efficiency.
With this option, your AI chatbot will take your potential clients as far as it can, then pairs with a human receptionist the moment it doesnât know an answer. The human receptionists can monitor bot chats as well, making sure that your client is understood.
With Smith.ai, receptionists are available 24/7. Your potential clients researching you after hours on Friday can meaningfully engage with a real person, instead of forgetting to call you during business hours Monday.
Smith.ai receptionists can answer complicated questions, book appointments, and even take payments for services, all without you having to personally be involved. This takes lead generation to the next step by converting leads into paying clients.
Letâs address (in non-jargon English) the basics of how to create your Smith.ai Chatbot.
Live chat is simple to implement on your website. For example, Smith.ai offers a step-by-step process for installing on your site with support along the way.Â
You donât have to be a developer or know any coding and can get started in a matter of minutes.
A playbook is simply the path you create for your chatbot. If youâve ever seen a flow chart with multiple outcomes, you have a visual for a playbook.Â
For example, letâs say youâre a tax lawyer building out your playbook. After someone clicks on your bot you want to collect their name and email address first. Then the chatbot asks âWhat are you interested in learning more about?â with the options âTax Lawâ and âSomething elseâ listed below. If the person then clicks on âTax Lawâ, another menu would pop up saying âGreat! Our office can help you with that. Will you please confirm your name and address?â. The client would then be prompted to re-enter their information. Your bot could then ask âWe can set up a remote consultation for $150. Would you like to schedule an appointment?â, allowing the client to respond. The bot could process payment and add the client to your books.Â
On the other side, if they had selected âSomething elseâ your chat would send them down another path that could ultimately lead them to an outside referral.
This path of options and responses is your playbook. You can create many paths. For example, what would have happened if the prospective client had selected âSomething elseâ instead of âTax Lawâ at the beginning of this scenario? Thatâs up to you. If you are exclusively working in tax law, your playbook can notify the person and invite them to call back if they ever need help in your specialty.
If this is daunting, donât worry; Smith.ai can help if you run into a problem or, if you prefer, handle it for you with white glove set-up.Â
Depending on your programming skills, you can create highly customized AI chatbots. Common customizable options include adding your logo, color schemes, where you want your bot positioned on your website when the bot will pop up, and more.
Your AI chatbot doesnât have to be just for your website. Smith.ai bots integrate with your companyâs CRM applications, including Salesforce, HubSpot, Lexicata, Clio and many others. The information gathered by your chatbot seamlessly integrates eliminating manual entry or risk of lost information.
If you are interested in learning more about creating a Smith.ai chatbot for your company, book a 30-minute consultation here.
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Accelerate growth with live chat agents and AI
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