Blog: Business Education

Budgeting is a large part of coming up with the right marketing and advertising strategy. Especially for small businesses, which often also have small bank accounts, it’s important to be able to find an advertising strategy and individual campaigns that are affordable, but still dynamic enough to get results. Fortunately, you’re in the right place to learn everything that you need to know about budgeting for your local radio ad campaigns, no matter what your budget looks like.

Once you learn how easy it is to use the Newsletter feature on LinkedIn, you’ll quickly realize that you have a whole new avenue to explore for outreach and lead generation. Some people likely thought newsletters were a thing of yesteryear, but in fact, they’re quite valuable, and more importantly valued, in the digital space. Of course, you have to make sure that you’re actually delivering useful information and “news” that people want to know.

LinkedIn has become a major social networking hub for businesses and professionals around the world. Although it got a slow start, it picked up a lot of speed throughout the pandemic as people were sent home to work remotely and found themselves still in need of ways to network and connect with other professionals, find candidates and fill roles, and otherwise engage with people for and in regard to their business.

Visibility is the currency of digital marketing. There are many efforts you can take that allow you to specifically position your business, but then there are some instances where you’re at the mercy of the bots, the search engine indexers, and the algorithms employed by social networks like LinkedIn that aggregate news feed content, it seems, however they like. Fortunately, if you take some time to do your homework, you can learn how to make social media news feeds work in your favor and make sure that you stay relevant in people’s minds.

As a small business, offering your clients different payment options could be the difference between you and your competitors.

Learn everything you need to know about outreach marketing, how it benefits your business, and examples of outreach campaigns that you can implement into your own strategy.

Check out these interesting Great Resignation statistics and learn how to offset employee losses with outsourced help.

Setting up a business phone number is not much different than setting up a traditional landline for personal use. These days, of course, some people might decide that they want to set up a mobile business phone number, or multiple numbers so that people have options for ways to access the company. In any case, knowing how to register your business information, including your phone number, will ensure that your company gets the visibility that it deserves.

The benefits of receptionists come down to client relationships and optimizing employees' time. Prioritize your company’s success by hiring receptionist phone services.