LinkedIn has become a major social networking hub for businesses and professionals around the world. Although it got a slow start, it picked up a lot of speed throughout the pandemic as people were sent home to work remotely and found themselves still in need of ways to network and connect with other professionals, find candidates and fill roles, and otherwise engage with people for and in regard to their business.Â
Newsletters are useful because theyâre public. Anyone can discover and share the content, and members can even subscribe to stay updated. Newsletters can be created from individual profiles or your LinkedIn Page for your business. Itâs only possible for Pages and Showcase Pages to create newsletters, and that you can only maintain one at a time.Â
Creating a newsletter on LinkedIn isnât that difficult:
**As a rule, LinkedIn advises against using emojis in your newsletter title.Â
Now that youâve created the newsletter, youâll see it appearing in the upper right part of the page. From there, you can go on to write the first article for it and publish the newsletter for the first time. LinkedIn allows you to publish one article per 24-hour period, so keep that in mind, as well. It might take some time to build.Â
Once youâve clicked âpublishâ on your first article, youâll be greeted with a pop-up window that wants you to add context. This allows you to comment on the contents of the article, ask questions, add hashtags or @mentions, and more. Take advantage of these features so that you can lure people in with more context or specifically call out followers, peers, or others that you want to engage with in your newsletter.Â
Then, you click âpostâ and the newsletter will be shared in your LinkedIn feed and with those who follow your Page. As if thatâs not easy enough, LinkedIn makes managing, sharing, and growing a subscriber base for your newsletter just as simple.Â
Once youâve published this article, you will see that a newsletter page is generated that includes an overview of the newsletter, the list of articles inside, and the information about your Page, or business. This is where you will be able to share the content with others, both on and off LinkedIn, and you will be able to offer a preview of what people can expect, too.Â
The best part is that your Page followers are automatically invited to subscribe by default. When they choose to subscribe, theyâll be notified every single time that you create a new article for your newsletter, allowing them to keep updated on whatâs going on with your organization.Â
LinkedIn has a great resource for creating and managing newsletters, too, which you can rely on to help you stay on track and make the most of your new feature.Â
Some people wonder why they need to start a newsletter when they can just use their LinkedIn feed to share information and engage with their audience. The short answer is that there is some type of content for everyone. Newsletters suggest current information and updated content. The subscription nature of them makes followers feel like theyâre getting exclusive inside information, and it helps solidify that connection between your brand and your audience.Â
You can create newsletters for any type of information or aspects of your business that you have in mind. Whether you just want to share general company information or youâre looking for a way to start an industry-specific discussion about what your organization does, these pieces of content tend to have a lot more authority and persuasiveness with people because of the way they are crafted.Â
Despite all the advances in digital technology, there are still some âold-fashionedâ tools that are just as effective today, if not more so. Newsletters give you a place to showcase your companyâs strengths, the people who work for you, and even your best clients or customers. It gives you a chance to demonstrate your authority on industry topics and educate your followers on various elements. Itâs an all-around great connection tool.Â
Creating the newsletter is one thing, but youâre going to need to market it properly if youâre going to see results. Sure, itâll show up in your news feed, but thatâs all based on how LinkedIn decides to display it. By taking a proactive approach and sharing your newsletter with others in different ways, youâll guarantee that you get the readership that you want. You can do this by:
While youâre crafting the perfect newsletter campaign, you should also be prepping for all the incoming leads. That includes having a 24/7 answering service in place to ensure you never miss a thing. When you partner with the virtual receptionists at Smith.ai, that also means assistance with appointment scheduling, lead intake, and even the outreach campaigns you need to get the leads in the first place.Â
Learn more when you schedule a consultation or reach out to hello@smith.ai to see what the virtual receptionists at Smith.ai can do for you.Â
â
Accelerate growth with live receptionists and AI.
Accelerate growth with live chat agents and AI
GEt Started NOWGEt Started NOWContact us at (650) 727-6484 or schedule a call.