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To some, a CRM (customer relationship management) seems to be nothing more than a database. What if we told you that it’s so much more—a proper CRM platform is a dynamic tool that can help organizations glean actionable insights to improve the sales funnel and close more deals. Of course, that assumes that you’re using it to its full capacity.

Check out these 44 call center statistics, metrics, and trends that will help you provide the best customer experience to achieve higher customer satisfaction.

Account executives (AEs) are an integral part of your sales team. Their focus is on your most important asset: the client. Closing sales is no easy feat. You have millions of potential leads out there, which can seem like a daunting feat. However, that also means that you have millions of opportunities to close sales and drive business. Using your account executives to the best of their abilities is the key.

Customer service can make or break your business. It’s a critical part of your business that deserves dedicated attention. The work of marketing and sales teams that has taken months to build can come crashing down in a matter of seconds because of a bad customer service experience. Therefore, it makes sense that when you’re optimizing your business to improve close rates and increase sales, you take the time to improve your customer service team.

Marketing and sales have always been two areas of business that go hand in hand. If the marketing team isn’t doing its job, the sales team won’t have qualified leads to close in the first place. But there’s a lot more that most companies can do with their marketing teams than they currently are in terms of boosting sales and conversions. In many organizations, sales and marketing teams end up pitted against each other, pointing fingers and shifting blame when things go wrong.

Customer service reps (CSRs) are always under the microscope. At the end of the day, despite all the other departments involved in the customer journey, the CSR is the one who ensures that the customers are always satisfied and their needs are met. Without quality representatives, companies are quickly learning that their business is suffering. One option that many businesses are choosing today is to outsource customer service representatives.

Working with outsourced teams is a great way to streamline operations and save money. However, you’ve got to make sure that you’re doing it right if you want to be successful. Every company will have to decide which parts of their business they want to outsource and which they’ll keep in-house, but outsourced marketing has been popular for some time now. There are several benefits to working with outsourced marketing teams, but only if you know how to maximize their services to close more deals.

Consider these points to make sure your live chat software provider is upholding your privacy and not selling off your lead data to third-party buyers.

Lead generation for lawyers doesn’t require an extensive sales team. Use these strategies so you can focus on practicing law, not attracting new clients.