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These 18 best apps for tracking sales offer a range of features to help you manage your sales pipeline, track your progress, and improve your sales performance.

The world of technology has created so many opportunities. However, many small businesses are struggling to embrace that opportunity because while they have the tools, they might not be quite sure how to make them the most useful. Dashboards are one of those tools. The marketing dashboard should provide insight on the various marketing initiatives that you have in place and help you make strategic decisions.

Business development representatives (BDRs) are an essential part of your organization. They aren’t just salespeople—they’re responsible for going out and cultivating business, identifying new target audiences and customer groups, and otherwise developing your business. Of course, what BDRs do specifically will vary from one company to the next. In order to set the team up for success and help them improve over time, you have to know what their role is in your company.

It’s the 21st century and people have access to a wealth of information and businesses at their fingertips, around the clock. No one wants to be “sold” anything anymore. They want to find the best solutions to their problems and pain points, whatever those may be. Therefore, you’ll want to make sure that you’ve got the best sales pitch in place to let them know you hear their message and that you’re ready to deliver.

Digital selling is disrupting the typical sales approach. It’s critical for sales teams to adopt new methods if they’re going to remain competitive in the changing landscape, including with sales productivity. More than 75% of all customers start their buying journey on the Internet, either through a simple search for the solution they need or by researching companies that can provide that solution.

This blog post outlines how businesses can effectively use social media to enhance their customer service and reputation.

When you’re running a bakery, delicious treats aren’t the only thing you’ll be cooking up—you’ll also need to come up with a solid branding and marketing strategy to make sure that people can find your bakery. Today, there are a lot of great resources that can help you do that, including one process known as local SEO (search engine optimization). Essentially, you’re optimizing your website and online presence to make it easier for people to find you.

Everyone wants to tell you that you need to use Google Business Profiles (formerly Google My Business) effectively, but they don’t really offer any successful examples to follow. For many, the best way to learn is by example. Someone can tell you all the steps and tips to make the perfect Google profile and you could still miss a key element. Having a well-designed example to refer to can make it a lot easier.

The sales pipeline is the heart of any company and an essential tool for both sales reps and prospects alike. Essentially, this gives you a visual representation of the sales process. It lets sales reps know the next steps, provides managers and leaders with valuable insights, and helps with revenue forecasting, long-term growth planning, and creating actionable strategies for success.