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So many companies focus on marketing, advertising, and digital branding when they’re trying to cultivate leads and bring in new business. While this is important, of course, it’s not the only way to go. Your SEO strategy should be dynamic and unique. It should encompass all of the essential elements that you can use to reach your goals, rank higher in search results, and continue to build your reputation as an authority in your industry.

SEO, or search engine optimization, is an integral part of any digital marketing strategy today. Although Google is consistently updating the algorithms and changing the rules and best practices, it’s important to keep up. Part of that comes in creating future-proof optimization efforts, such as written content, that can help increase your visibility and improve your rankings in the search engine results pages (SERPs).

Keywords are still an important part of your search engine optimization (SEO) efforts. However, there’s a lot more to it than just picking a few words related to your industry and adding them to your content here and there. Keyword planning and research is an entire process of its own and it deserves dedicated attention. When you do it properly, you’ll come up with the perfect keywords every single time.

In business, everything needs to operate like a well-oiled machine for optimal efficiency and productivity. That includes making sure that your sales and marketing teams can collaborate and work together to foster business growth. Historically, marketing and sales were kept separate, compartmentalizing the entire sales funnel. Of course, bringing these two teams together takes a bit of work. Not only do you have to find a way to get them to communicate, but you must change their entire mentality of having completely separate functions.

These 18 best apps for tracking sales offer a range of features to help you manage your sales pipeline, track your progress, and improve your sales performance.

The world of technology has created so many opportunities. However, many small businesses are struggling to embrace that opportunity because while they have the tools, they might not be quite sure how to make them the most useful. Dashboards are one of those tools. The marketing dashboard should provide insight on the various marketing initiatives that you have in place and help you make strategic decisions.

Business development representatives (BDRs) are an essential part of your organization. They aren’t just salespeople—they’re responsible for going out and cultivating business, identifying new target audiences and customer groups, and otherwise developing your business. Of course, what BDRs do specifically will vary from one company to the next. In order to set the team up for success and help them improve over time, you have to know what their role is in your company.

It’s the 21st century and people have access to a wealth of information and businesses at their fingertips, around the clock. No one wants to be “sold” anything anymore. They want to find the best solutions to their problems and pain points, whatever those may be. Therefore, you’ll want to make sure that you’ve got the best sales pitch in place to let them know you hear their message and that you’re ready to deliver.

Digital selling is disrupting the typical sales approach. It’s critical for sales teams to adopt new methods if they’re going to remain competitive in the changing landscape, including with sales productivity. More than 75% of all customers start their buying journey on the Internet, either through a simple search for the solution they need or by researching companies that can provide that solution.