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Sales follow-up is every bit as important as the initial outreach, if not more so. More than 98% of all sales leads need more than one communication with the sales rep before they are ready to buy. You will spend plenty of time on outreach, and only one of those interactions will ever be a “first” for the customer or lead.

Automation is everywhere these days, especially in the world of sales. Companies are looking at different ways of doing things to streamline their efforts and sales automation tools are quickly filing in to take their place in the sales funnel and elsewhere throughout the business. Of course, you can’t automate everything. There’s still a definite need for people in your business.

Call answer rates are a big metric in customer service and call centers. Businesses need to answer calls and make sure people are getting what they need. However, even with the best strategies, there are some instances where calls still slip through the cracks. Technology is great, but it also comes with its potential barriers, including the fact that your low call answer rates might be your carrier’s fault.

Discover the importance of having a sales call plan and unlock the steps to craft an impactful plan of your own using our free downloadable template.

A customer journey map visually represents a customer's complete experience with a product, service, or brand. Learn to create, apply, and optimize it for better customer experiences.

When it comes to sales leads, how you manage them is as important as how you acquire them, if not even more so. A sales lead management system will help you create a process for finding and fielding leads, helping prospects move through the sales funnel, and making sure that every single lead is maximized.

STIR/SHAKEN is a standard that was implemented in September 2022. This new standard has impacted outbound call answer rates. Many companies are facing challenges with high call volumes and this new requirement for communications. But what is this new standard and how does it affect your business? Here’s what you need to know.

Lead management and tracking are critical steps for every business that is working on outreach, marketing, and lead generation. There are several avenues that customers may take on their journey, which means that your team needs to be able to manage all of those avenues and leads.

Small businesses are unique in many ways. The lack of limited resources and staff, however, is a uniqueness that you don’t want to face alone. The good news is that whether you’re the only employee or you’ve got a small team, your small business can still manage to succeed with sales lead generation the same way big companies do.