How to Correctly Use UTMs in URLs to Track the Source, Medium, Campaign, Content, and More
July 18, 2021
Lead and traffic tracking are essential parts of business analytics in the online world. URL tracking hasn’t changed much over the years, with the exception of advancements that have made things better, easier, and more effective. Keeping up with the changes isn’t difficult, but you do have to keep up. In this guide, we’ll take a closer look at what UTMs are and how you can use them to better track your sources, mediums, content, campaigns, and other stats to ensure that you’ve got the most informed data insights to help you measure your success and course correct in real-time for minimal impact on your business or your bottom line.