What Features Make For the Best Online Chatbot?


Is your business implementing live chat? If not, it’s highly likely your conversion rate is suffering and you’re missing out on quality leads.

The simple reason is that live chat has become one of the most important communication channels between you and your customer. Yes, if you don’t have live chat on your website, your customers are likely to desert you for someone who does.

That’s why you need to get the best online chatbot for your business.

But what exactly does the best online chatbot look like? Well, that’s exactly what we’ll be looking at today.

3 Important Features to Look For in the Best Online Chatbot

So what are the features you should be on the lookout for as you shop around for and test drive the best online chatbots on the market?

1. User-friendly

One of the biggest features you need to be on the lookout for in the best online chatbot is ease of use. A complicated chatbot has the disadvantages of:

  • Having a long learning curve
  • Increased chances of making mistakes

An easy to use chatbot, on the other hand, is easy to integrate into your current business toolbox. Not only that, but it also:

Makes life easy for you and your customers

Helps optimize every conversation for conversion

Even if ease of use comes at a higher price, it’s definitely a feature you should invest in as it can make or break your live chat experience.

2. Easily integrates with other tools  

Another great feature of an online chatbot is that it easily integrates with your other online tools. A great chatbot goes beyond your website to seamlessly flow with other apps and software that you use to power your business, say your CRM, for example.

One of the biggest advantages of chatbots is their ability to collect data and use it to give your customers a personalized experience they’ll appreciate and remember. This is why you need a chatbot that easily fits in with all your other marketing tools.

3. Must be AI-powered

Chatbots have come a long way since they were conceived at the Massachusetts Institue of Technology in 1966

Today, chatbot technology is evolving rapidly, thanks to the advancements in artificial intelligence. And that’s another great feature to look for in the best online chatbot technology.

So what’s so special about AI-powered chatbot technology?

Without going into too much detail, here’s why you should definitely invest in an AI-powered chatbot:

  • AI-powered chatbots have the ability to learn and improve. By virtue of their ability to gather and process customer data, they “learn” each customer and offer more tailored solutions.
  • Offer more conversational experiences. AI-powered chatbots use natural language as opposed to sounding like a machine.
  • Require less supervision. AI-powered chatbots are capable of successfully walking your customers through each stage of the buyer journey with minimum supervision.

Because of these and more advantages, AI-powered chatbots strengthen your relationships with your customers and therefore increase your conversion rates.

Get Smith.ai Live Chat risk-free

It's time to try live chat on your website. Just one new client captured via chat can pay for a year (or more) of Smith.ai's live web chat service. We provide fully staffed live website chat with professional agents. Outsourced live chat is best for small businesses like law firms, e-commerce businesses, IT consultants, financial planners, property managers, realtors, and marketing agencies (to name just a few!).

Our live agents are highly skilled and can answer common questions about your business, qualify new leads, schedule appointments, take payments, and more. You stay in the loop when chat transcripts are sent to you after each conversation and logged in your CRM. There's no setup fee, services are month-to-month, and there's no annual contract. Plans start at just just $140/month and are risk-free with our 14-day money-back guarantee.

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Written by Micky Deming

Founder of Full Stadium Marketing, Micky Deming, knows the in's and out's of marketing for growth, specifically through content strategy, production, and promotion.

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