WEBINAR: How to Convert More Leads & Serve Clients Better with Knowledge Bases & Virtual Receptionists


Is your small business’ lead conversion process in need of an overhaul? Could your clients be happier?

Ask yourself:

  • Do you have difficulty converting online leads and referrals into clients?
  • Do you find yourself giving the same answers over and over to leads and clients?
  • Do you wish new clients were better informed about your services and how your business works?

A lack of responsiveness and access to FAQs is a common frustration of small-business leads and clients, and can significantly hamper business growth and client happiness. Similarly, solo-preneurs and small-business owners experience frustration with their limited time, which prevents them from responding promptly to leads and clients.

In this webinar, Matt Bradford-Aunger, the education lead at HelpDocs.io, and Maddy Martin, Smith.ai's head of growth & education, will identify essential processes, services, and tools that SMB owners can implement to ensure potential and existing clients get the information they need quickly, accurately, and consistently.

About this Live Webinar

When: Wednesday, February 20, from 12:00 p.m. to 1:00 p.m. ET

Where: Live webinar via Livestorm

Cost: Free


What you’ll learn:

  • How to identify whether you need a knowledge base
  • How to find the right questions to answer in your FAQs
  • How to best incorporate FAQs, including how to address content, placement, and format.
  • How directing web visitors to FAQs can better qualify leads
  • Best practices to build a knowledge base that addresses clients’ common questions
  • Best practices for capturing, qualifying and converting website leads, before and after they access your FAQ
  • Best practices for referring and monetizing bad leads
  • How to automate and outsource lead-capture and client-intake processes using technology and services

After this webinar, you will be better equipped to:

  • Convert more leads & increase marketing ROI
  • Better filter out bad leads
  • Increase responsiveness to leads & clients
  • Reduce repetitive inbound queries
  • Improve client satisfaction & experience
  • Reduce routine tasks and unnecessary distractions
  • Automate regular workflows

Register Now

Registration is free! Sign up now on Livestorm to secure your spot. Please share this link with your small-business friends and peers, so they also have the opportunity to participate.

Sign up even if you aren't available to join the live session, as we will email you a recording after the event, which you can listen to anytime!

About Matthew Bradford-Aunger

Matt is the education lead at HelpDocs.io, the software that helps businesses create an authoritative knowledge base to guide users when they're stuck, reduce load for support teams, and provide a better user experience. He’s spent many years in marketing and customer support, and is now focused on helping HelpDocs users get the most from their knowledge bases and FAQs. Matt can be reached at matt@helpdocs.io.

About Maddy Martin

Maddy is the head of growth and education for Smith.ai, which provides small-business communication services, including their virtual receptionist & intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, comarketing, and event marketing. Maddy can be reached at maddy@smith.ai.

Questions? Contact Us.

If there are specific questions that you would like Matt and Maddy to address during the webinar, please email Maddy at maddy@smith.ai and she and Matt will do their best to incorporate them into the program.

Virtual Receptionists
24/7 Call Answering
24/7 Website Chat
Outbound Calling
Marketing Advice
Lead Generation
Written by Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Take the faster path to growth.
Get Smith.ai today.

Affordable plans for every budget.

Take the faster path to growth.
Get Smith.ai today.

Affordable plans for every budget.