Unbounce vs. Instapage vs. Builderall: Compare Online Lead Funnels


Unbounce, Instapage, and Builderall are among the top landing page builders available today. Landing pages are increasingly becoming an integral part of the sales process and the conversion funnel, which makes getting them right increasingly important. With so many tools to choose from today, it can be difficult to narrow down the options. To assist with that, we’ve put together this comparison guide. 

We’ll take a look at all three of these online lead funnel tools and their features, similarities and differences, pricing, and other aspects to help you choose. First up, Unbounce. 


Unbounce has an intuitive drag-and-drop editor, along with built-in mobile optimization. This saves you from having to worry about creating mobile designs for your landing pages and ensures that your prospects can find you on any device. Embedded videos, image optimizers, and SVG (scalable vector graphics) ensure that landing pages are premium quality, while custom CSS (cascading style sheets) modifications are also available. 

Unbounce offers more than 175 templates with polished finishes, along with an additional 180 templates that are available through Theme Forest, including pop-ups and more. You can utilize the A/B testing features no matter which plan you have, offering a detailed visualization of your landing pages and the changes that are most effective. 

  • Pricing: Starts at $99 per month for Essential plan 
  • Three tiers of plans available, including Enterprise plans 
  • Premium SSL encryption and two-factor authentication


Instapage also offers a drag-and-drop editor to make creating landing pages a breeze. You can easily move elements around with no grid restrictions, making it easy to design the perfect page. Plus, it includes A/B testing for integration, as well as heat maps for campaign optimization and a user-friendly interface. Instapage has 200+ templates in eight different categories, including those for e-books, events, apps, and more. 

The unlimited A/B testing is a big selling point, as are the built-in analytics that you can customize to get reports on how your landing pages are doing. You can even integrate Google Analytics for better reporting. Instapage features dozens of built-in integrations, along with 24/7 customer support and support for various payment gateways. 

  • Pricing: Starts at $149 per month when paid annually 
  • Enterprise plans include custom pricing
  • Premium SSL security 


Builderall offers a cloud-based landing page tool that includes a 30-day trial, which is twice what you get from the other two platforms. It includes a drag-and-drop editor to make creating landing pages simple, along with hundreds of other features. There are video and graphic editing tools, along with eCommerce, email marketing, CRM, and other tools available. 

Builderall also includes heat maps and an app builder so that you can create apps as easily as you create landing pages. Plus, you can choose from several levels of plans to ensure that you get all the features that you need. This is an all-in-one platform that can help new marketers and small companies save a lot of money, but it might not have as many options as other platforms. 

  • Pricing: Starts at $14.90 for the Cheetah plan 
  • Includes 30-day free trial 
  • More affordable than most landing page builders 

How to choose your landing page tools 

These are just three of the most popular landing page tools out there today. They all offer something unique and start with simple drag-and-drop editing to make things easy. They also have their own features, included templates, and tons of additional elements that you can add to create the perfect solution. So, how are you supposed to choose? 

Start by considering:

  • Features: Look at all the different features included with each builder. Make sure that it can deliver when it comes to helping you create the best landing pages and conversion tools. Things like templates and options make sure that everyone gets exactly what they need. 
  • Pricing/Plans: There are landing page builders for every budget and these three platforms show a good range of that. Compare the plans and pricing available to determine which one suits your needs and your budget. 
  • Mobile optimization: Many landing page tools include built-in mobile optimization for the landing pages that you create. Whether that’s included or not, you need to make sure that your sites are optimized for mobile, and that you have a builder that makes it simple to do that. 
  • A/B testing: You can’t just create landing pages and hope for the best. You have to test them and make sure that they work. Review the A/B testing features of different landing page builders to see what kind of optimization testing is available. This can be an invaluable tool in the success of your landing pages. 
  • Integrations: What kind of integrations are available and how many? For example, Instapage has dozens of integrations, while Unbounce has fewer but they’re also connected to Zapier for integration access. Consider how you want your builder to integrate with the tools you’re already using. 

These are the primary elements that should be on your mind when searching for the best landing page builder. Check out bonus features and premium elements, such as extended trials and discounts on paid plans. And if you need custom or Enterprise plans, those are available, as well. 

With these things in mind, it should be easy for you to make the most of your landing page builder by choosing one that fits your needs. 

When the leads start landing, are you going to be ready?

While you’re crafting all of these perfect landing pages, you must be thinking about the influx of leads to come—are you ready for them? When you partner with the virtual receptionists at Smith.ai, you’ll get access to a 24/7 answering service that will handle all the incoming calls. Plus, we can also offer support for lead intake, appointment scheduling, and outreach campaigns, so that you can focus on your business. 

To learn more, schedule a consultation or reach out to hello@smith.ai

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Written by Samir Sampat

Samir Sampat is a Marketing Manager with Smith.ai. He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

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