How to Get More Personal Injury Leads for Your Law Firm

Lead generation has always been a tough nut to crack for law firms. This is especially true in the highly competitive field of personal injury law. Today, traditional methods may no longer give you the results you desire. This can make it feel like you’re spinning your wheels without getting any traction.

Is there any good news? Yes. There’s no need to accept this as the status quo. There are highly proven methods to attract more personal injury leads. What really matters is that you use the most effective methods to ensure you have a constant stream of potential clients.

The current state of lead generation in personal injury law

To fully understand the importance of lead generation for personal injury law firms and the challenges involved, take a look at some enlightening statistics:

1. According to Clio’s 2020 Legal Trends Report, 37% of law firms say that gaining new clients is their largest hurdle. Even though this is the case, only 12% of law firms spend more than 10% of their revenue on marketing. Some of that money should be used on personal injury leads. 

2. HubSpot indicates that 63% of marketers cite generating leads and traffic as their largest challenge. This applies to law firms, too, which shows how important it is to effectively generate personal injury leads using proven strategies.

If these statistics seem alarming, there’s no need to worry. When you use the right strategies, you can overcome these challenges to gain more personal injury leads for your firm.

Effective strategies to generate personal injury leads

Below are some of the most creative and effective methods to help you amplify your lead-generation efforts and grow your client base.

Use content marketing to educate and attract leads

Ask anyone involved with marketing and they will tell you that content is king. It’s especially useful in the legal world. When you create valuable, informative content, you can address the questions and concerns of potential clients. Not only does this show that you understand the law, but it also lets you establish yourself as an authority in the realm of personal injury law. 

Consider things like making infographics, writing blog posts, or creating videos that explain common issues in personal injury law, outline the legal process, or give tips for handling interactions with insurance companies. Use gated content like whitepapers and eBooks to get the content information for leads in exchange for providing valuable information.

Try pay-per-click advertising to target specific audiences

Pay-per-click (PPC) advertising is another method to gain personal injury leads. This strategy is ideal for targeting certain demographics and keywords. This ensures your advertisements are made available to potential clients who are already online and searching for personal injury legal help. Platforms like Bing Ads and Google Ads are common for this purpose.

Part of this process involves creating interesting ad copy. You may wish to have it relate to your expertise and explain what the benefits are of choosing your firm. Create landing pages designed for various types of personal injury cases, such as workplace accidents or car collisions, to increase conversion rates. 

Optimize your website for local SEO

Local SEO is highly important for personal injury law firms. Most potential clients are going to search for legal assistance within their geographic area. This makes it crucial to optimize your website for local searches. You should add location-related keywords to your titles, meta descriptions, and overall content.

Make sure you claim and optimize your Google My Business listing. Once you do this, you can ask happy clients to leave positive reviews. The more good reviews you have, the better you will do at attracting leads. It can boost your local search rankings, too.

Communicate with potential clients on social media

Social media platforms are a great space for building relationships with people who may become clients. Answer questions, share informative content, and engage in discussions to establish the authority and presence of your firm.

When you’re considering which platforms to use, there are several that are good choices for personal injury leads generation. Some of the best include LinkedIn, Instagram, and Facebook. However, there are other spaces you might consider depending on your needs. Think about running targeted ad campaigns on the three mentioned platforms when you want to reach a larger group of people.

Create a client referral program

In many cases, personal injury leads are going to come from clients who are satisfied with your work. Encourage the clients you work with to refer family members and friends by building and sharing a referral program. You can offer incentives like gift cards and discounts on future services as a way to motivate them.

Of course, you need to be sure you have clients who are happy with your work. Make sure you treat all clients well from start to finish. The people who are happiest with your services are most likely to refer others to your law firm.

Don’t let potential leads slip through your fingers

Gaining more personal injury leads is important, but you also need to be sure you convert them once they contact you. Be sure someone is there to assist them when leads reach out. Smith.ai’s call answering for law firms can handle the phones 24/7 so there’s never a concern that you’ll miss a call.  We also offer other services like conflict checks, setting appointments, lead qualification, and payment collection to further streamline your communications.

To learn more, schedule a consultation or reach out to hello@smith.ai.