Tom Armitage

Tom Armitage is a Senior Marketing Manager with Smith.ai.

Articles by Tom Armitage

How to Choose the Right Law Firm PPC Agency

September 12, 2024
How to Choose the Right Law Firm PPC Agency
Selecting the right PPC agency is crucial for law firms looking to improve online visibility and attract more clients through paid advertising. This blog post provides comprehensive guidelines on evaluating and choosing a PPC agency that understands the legal industry, including assessing their experience, evaluating their PPC strategies, checking client testimonials, considering pricing structures, and ensuring transparent communication.
Read more

5 Ways to Improve Your New Client Intake Form

August 2, 2024
5 Ways to Improve Your New Client Intake Form
A new client intake form is the structured document a law firm uses to collect essential information from prospective clients at first contact, enabling case screening, conflict checks, and faster onboarding.
Read more

How Legal Call Answering Can Improve the Client Experience

July 15, 2024
How Legal Call Answering Can Improve the Client Experience
Legal call answering services are integral to improving the client experience for law firms. Whether providing detailed information or offering prompt responses, these services help law firms keep a professional image and create trust with clients. This blog post will explore how answering a legal call can significantly enhance the client experience and improve loyalty and satisfaction.
Read more

Law Firm Email Marketing Tips to Keep Clients Engaged

July 13, 2024
Law Firm Email Marketing Tips to Keep Clients Engaged
Law firm email marketing is the practice of sending targeted, value-driven emails to current and prospective clients to maintain relationships, build trust, and keep a firm top-of-mind between matters.
Read more

4 Legal Analytics Software to Help Grow Your Law Firm

June 28, 2024
4 Legal Analytics Software to Help Grow Your Law Firm
Law firm analytics software is a category of legal technology that collects, organizes, and visualizes data on case outcomes, firm performance, and legal trends, enabling small and mid-size law firms to make faster, more informed business decisions.
Read more

What Software Do Lawyers Use? Here's the Top 5 Tools

June 28, 2024
What Software Do Lawyers Use? Here's the Top 5 Tools
Legal practice software is the category of tools lawyers use to manage cases, track time, handle billing, automate intake, and communicate with clients — allowing small and mid-size firms to run a full practice without enterprise-level overhead.
Read more

How to Get More Personal Injury Leads for Your Law Firm

June 19, 2024
How to Get More Personal Injury Leads for Your Law Firm
Generating personal injury leads is the process law firms use to attract, capture, and qualify potential clients who have been injured and are actively seeking legal representation.
Read more

Why It's Important to Generate Law Firm Reviews

June 19, 2024
Why It's Important to Generate Law Firm Reviews
Putting a law firm in review means actively generating, managing, and responding to client reviews across platforms like Google, Avvo, and Yelp to build the online reputation that drives new client acquisition.
Read more

How to Get Legal Leads with Local Paid Ads

June 19, 2024
How to Get Legal Leads with Local Paid Ads
When you want to get quality legal leads, it can be challenging in this competitive market. However, when you focus on local paid ads, you uncover an effective method of attracting potential clients in the same location as you. This article looks at several innovative strategies to enhance your lead generation efforts and ensure you get a steady stream of clients.
Read more

Best Personal Injury Marketing Ideas to Grow Your Firm

June 19, 2024
Best Personal Injury Marketing Ideas to Grow Your Firm
Marketing your personal injury law firm can be challenging since this tends to be a very competitive sector. However, if you utilize the right strategies, you can stand out and bring in additional clients. This blog post looks at the best personal injury marketing ideas you can use to grow your firm and ensure you continually bring in new clients.
Read more