Today, local SEO is an integral part of your overall search engine optimization strategy. If you’re a local business with a local presence, you need to make sure that your online presence is optimized to relay that to your audience, both in the information that you provide and by helping your business rank higher in the search results because of your local SEO work. Fortunately, it’s not that difficult to understand and implement the best practices of this process, thanks to the wealth of resources out there today.
Plus, for as many tips and guides on what to do, there are just as many cautionary tales about how you shouldn’t approach local SEO (or your other optimization efforts) to ensure that you don’t get penalized or worse, banned.
To make sure that everyone is ready to dig into their local SEO strategy, let’s take a basic look at just what this entails, how it works, and why it’s a critical element of your online marketing and branding strategy.
We all know the basics of search engine optimization, but how does location factor in? In the past, it was as simple as using “location+keyword” to get rankings and get noticed by potential clients and customers. That’s still a useful strategy, but there’s also a lot more to the process these days. Modern efforts in local optimization include:
It can be a lot to handle, but if you take the time to break it down, it becomes much easier to work with. First, know that you don’t have to do everything at once—your local SEO strategy should focus on the priorities, such as making sure that your NAP (Name, Address, Phone Number) is consistent across the board in every single place your business is listed online. That alone can make a big impact on your rankings when it comes to local SEO.
The numbers don’t lie. You need to get local SEO in place, and you need to get it right if you want to have a chance at keeping up with the competition.
To further help you understand how local SEO works, here are some tips and best practices for setting up your own strategy to ensure that you get the results that you desire.
These tips will not only help you improve your local SEO, but they give you an understanding of how it works and why you need it in the first place. Make sure that you dedicate the right resources to your local optimization to set your business up for success.
While you’re optimizing your website and your local SEO in general, do you have people in place to field the incoming leads? You need to start with a 24/7 answering service that will make sure that you never miss an opportunity and build from there. When you partner with Smith.ai, you get a team of dedicated virtual receptionists to answer calls, as well as handle appointment scheduling, lead intake, and so much more. We can even help you with your outreach campaigns and outbound sales, giving you a comprehensive solution for communications, admin, marketing, and whatever else you need.
To learn more, schedule a consultation to discuss what the virtual receptionists at Smith.ai can do to help your local business efforts. You can also reach us at firstname.lastname@example.org or (650) 727-6484.
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Contact us at (650) 727-6484 or schedule a call.