How Automated Chat Bots Work to Increase Sales


Much has been written about how chatbots are revolutionizing customer service and helping businesses grow. But do you know that chatbots can also help you increase sales?

Revenue growth is constantly on the mind of small businesses, and implementing live chat can have a direct impact on growth.

How Chatbots Increase Sales

One of the biggest challenges SME's face is the lack of resources to carry out high-powered sales campaigns, particularly experienced sales personnel. This is a gap you can effectively fill by employing chatbot technology.

Automate your sales cycle

The sales funnel has been one of the greatest tools businesses everywhere have used to simplify the sales process. A well-designed sales funnel is easy to lead prospects down using automation tools like drip (email) campaigns.

But chatbots have taken sales automation to a whole new level.

From the awareness stage of the sales funnel right through to the action (sale), a chatbot can be programmed to turn a browser into a paying customer.

Initiate conversations

Manually reaching out to everyone that visits your website (or social media page) is virtually impossible. This is where chatbots come in very handy. By reaching out to every visitor, the chances of turning a visitor into a customer increases. Many times, all it takes to help an undecided prospect make a buying decision is a simple conversation selling them on the benefits of your product.

Qualify leads

Another way in which chatbots can help you increase sales is by qualifying leads. Every salesperson knows the pain of wasting time on a lead that doesn’t result in a sale. Chatbots help streamline the lead qualification process, making it more effective (and profitable). 

Designed in such a way that they can carry out conversations as well as humans, chatbots can easily ask questions and gather relevant information from prospects. Using this information, they can then qualify whether a prospect is a qualified lead or not.

Targeting the leads that fit the profile of your buyer persona helps you focus on relevant prospects resulting in you saving time and resources. Of course, the biggest advantage of this lead qualifying ability of chatbots is that it leads to an increase in sales.

Improve customer support

Customer support plays a big role in the sales cycle. Poor customer support is one of the biggest reasons customers cite for not doing business with a brand. Chatbots can help you increase customer retention by offering exceptional customer support. And, of course, customer retention results in more repeat customers the leading factor in increased revenue.

Get started with Live Web Chat risk-free

It's time to try live chat on your website. Just one new client captured via chat can pay for a year (or more) of's live web chat service. We provide fully staffed live website chat with professional agents. Outsourced live chat is best for small businesses like law firms, e-commerce businesses, IT consultants, financial planners, property managers, realtors, and marketing agencies (to name just a few!).

Our live agents are highly skilled and can answer common questions about your business, qualify new leads, schedule appointments, take payments, and more. You stay in the loop when chat transcripts are sent to you after each conversation and logged in your CRM. There's no setup fee, services are month-to-month, and there's no annual contract. Plans start at just just $140/month and are risk-free with our 14-day money-back guarantee.

And, as a one, two-punch, try our Outreach Campaigns and have call your lead lists to qualify your leads in the first place.

Business Education
Sales Tips
Written by Micky Deming

Founder of Full Stadium Marketing, Micky Deming, knows the in's and out's of marketing for growth, specifically through content strategy, production, and promotion.

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