Standing out in the real estate industry is getting more and more challenging with each passing day. Between the increased competition and the major real estate corporations looming over all the local and independent agents, it can be easy to feel like you’re getting lost in the crowd. Fortunately, there are a lot of great resources out there today that can help you promote your business and get more clients.
Here are some of the top ideas real estate agents are using right now.
Even better than standard video marketing, you can schedule and create live tours on Facebook to showcase your properties. Make sure that you provide plenty of notice about these, of course, so that your audience can tune in, and make the video playable after the event for those who weren’t able to make the live show. You can even transfer the video to YouTube and add it to your marketing collection there once the live tour is done.
The majority of people who are looking to buy or sell a home start online. If your online presence is lacking in any way, it won’t matter how many promotions you run or what kind of offers you give people. Take the time to optimize your website, make sure it’s mobile-friendly, and connect all of your profiles to business pages like Google My Business so that you can get listed locally and show up on tools like Google Maps. All of this will ensure that when people are searching for realtors in your area, they’re more likely to come across your name. Having a good online presence is a promotion in and of itself.
In addition to live tours, you can also post listings and even share sales or purchases that you’ve assisted with on your social media page. The best way to show people what you’re capable of is to show them what you’re doing. Your deals will speak for themselves and promote your reputation as a top real estate agent in your industry. You can even make it fun with Instagram stories or TikTok videos if you want to try something a little more creative.
There are so many incidental costs involved in buying and selling a home. One of the best promotions for a real estate agent is to throw in certain extras or offer freebies to people who work with them. For example, if you stage a home with rented furniture, offer to throw in the living room set for the buyer, sort of as a bonus gift. Not only does it make them feel special, but it gives you a great image when you go above and beyond.
You might think we’re kidding, but this one is definitely working for those who use it. Some realtors are investing in a box truck, setting it up with truck accessories, branding it with their info, and then offering it up to anyone who works with them.. You buy or sell their home, then you let them use the moving truck and everyone wins. Alternatively, if you don’t want to deal with owning an actual truck, you could partner with a local moving company and offer discounts or free services.
YouTube video marketing, as mentioned above, is another critical part of your success. In addition to the live tours, you can create videos about your real estate agency, your process as a realtor, educational videos about the home buying and selling process, and so forth. You can publish these on your website and share them on social media, helping people see you as a thought leader and value your reputation as a real estate professional.
Many people will leave reviews or refer people to someone with no incentive, simply because they’re so pleased with the service that they received. However, if you do offer an incentive, you can crank up the referral and review engines and get a lot more than you would organically. For example, consider giving your buyers a discount on closing costs because they were referred to you by a previous client. And, make sure that you offer that client a bonus of some kind for their referral, too. It doesn’t have to be huge. It just has to be meaningful.
People hate getting online to get information and finding out they have to give away all of their own first. Most “free” home valuation sites online actually require people to submit their phone number and email address, likely tying them to any number of calling lists. If you include a home valuation tool on your website or offer people a free consultation in person, you’ll get a lot of good attention because you’re giving people something without expecting anything in return. It’s a great way to promote yourself as a real estate agent.
You’re in the business of buying and selling houses, not sitting behind a desk answering phones and qualifying leads. And why should you, when there are services like those offered by the team at Smith.ai? With all those new leads, you’re going to need a system in place to field the calls, texts, and emails that are coming your way. Not only that, but our 24/7 virtual receptionists can even handle outbound sales to save you making the calls in the first place.
Whether you need help with outreach campaigns, lead intake and scheduling, or even handling 24/7 phone answering and live website chat, we’ve got you covered. Plus, we’ll help you come up with a plan to manage it all.
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