Your website is where people come to learn about your business. It’s where they can get important answers to their pressing questions, and where you can save a lot of time by providing answers to the most common questions that people bring to your business. It’s also a great place to convert leads, build trust, and more.
Setting up your FAQ page is half the battle. Not only do you want to make sure that it looks good, but you’ve got to make sure that you’re including the most pressing questions. And with so much to consider, how can you possibly make sure that you cover it all? Fortunately, we’re here to help. In this guide, we’ll talk about setting up your own FAQs for the landscaping or gardening business that you run, including how to go about it and what questions you need to be answering.
There’s no exact formula here that will work for everyone. However, if you put yourself in the customer’s shoes and take a note from your competitors, you’ll quickly see that there are a lot of tips and suggestions pointing you in the right direction.
Today’s audience demands self-service. They want instant answers, and they want them to be easy to find. If you don’t have an FAQ page, you’re already falling behind in more ways than one. If you don’t have a well-designed page, your efforts won’t make much of a difference.
Still not convinced of the importance of self-service. Consider that:
So, now that we’ve got that covered, let’s talk about the setup, and then we’ll go over 10 questions that you can’t afford to overlook.
More than just providing the right questions and answers, you have to set the page up in a way that’s going to get noticed and give people the results that they expect. For starters, consider whether you need more than one page for FAQs or just separate sections for different topics. In the case of landscaping and gardening, you may want to divide questions into categories like:
If you can fit these all into a single page in some way and make them easy to access, that’s a great way to go. If, however, they take up too much space or you just can’t narrow things down, you might want to consider a separate FAQ page for each area that you want to cover.
No matter which option you choose, make sure that you create a structure that’s organized and easy to follow. Otherwise, you’re defeating the purpose of the page in the first place. Self-service is only effective if people can actually use it.
Another important thing to keep in mind when building your FAQ knowledge base is to think like your customers. In addition to doing research to see what competitors’ FAQ pages look like, you’ll want to put yourself in the customers’ shoes and consider what they might ask when looking for a landscaping or gardening company.
And then, of course, having the right questions will make a big difference. Here are the top must-have Q&As for your landscaping FAQ page to get you started.
Landscaping and gardening are pretty vast businesses and not all companies provide the same services. Therefore, you’re going to have a lot of people asking exactly what you do (or more importantly what you don’t do) so that they know whether they’re in the right place or not. If you do any specialty work, such as sustainable landscaping, or offer professional gardening tips and training, for example, you will want to advertise that in this answer, too.
You could also create a link to your services page here, making it easy for people to move on to learn more about your business and decide whether you’re right for the job. It’s about making it simple for them and when you use your FAQ to that end, you’ll get a lot more out of it than you anticipated.
If you have maintenance contracts available, make it known. People like them because it’s an affordable way to get their lawns taken care of without having to do the work themselves. Maintenance contracts often have fixed costs or fewer variable costs, so people will expect to get a list of prices right off the bat. Even if you’ve got a pricing page, answer this question on your FAQ page. A lot of times, you can get people started on a maintenance contract this way and then get them interested in other services because they appreciate your transparency.
If you don’t offer maintenance contracts or a similar type of ongoing service, you can skip this one, but most landscapers and gardeners have something to this end, so it’s a good idea to cover for your potential clients.
Payment options are important, and often people assume that landscapers are limited to cash or check, which these days may not always be the case. Even if you are, the best thing that you can do is reassure people that you can work with them to get payment handled in a way that works for them. However, if you do offer credit cards, online payments, or other convenient options, this is where you can let people know.
This is just a fact of business for most service-based brands. People have budgets, even for “essentials” like lawncare, and they want to make sure they can afford what you offer. They also want to make sure that paying for your services won’t be a hassle.
Some people need last-minute lawn maintenance or gardening assistance. Others want to set up a scheduled visit. Either way, they’ll want to know what you offer and it’s a common question that people have. Make sure that you cover all the different types of services that you offer here—the idea is to not only answer their question but to go above and beyond to show them that you want to be transparent and helpful.
If you do provide on-demand service, it’s also a good idea to list any important details, related service charges, and so forth. For example, you might offer on-demand snow removal, but only when it can be worked into your scheduled jobs. Make sure that you take this opportunity to spell it all out.
People today hate making phone calls and they don’t have a lot of free time to spend on the phone in the first place. If you can, provide the resources so that people can get information online, or at least set up an in-home estimate that will allow you to survey the situation and determine what they need and how much it will cost.
Again, people are trying to find the easiest way to do things. Help them out by giving them the information and giving them the tools to help themselves as much as possible right from your FAQ page so that they don’t lose interest or get distracted along the way.
People need to know that they’re protected when they have you on their property. They also want to know that they’re working with the most reputable, professional people for the job. Make sure that you don’t just say “yes” here, though. Explain all the licenses and insurance, as well as professional certifications that you have (if any) so that they know exactly what they’re getting. (Plus, it lets you show off a little, too!)
Professionals do not work without licensing and insurance, and this is also a great place to explain that to your audience so that they don’t get duped by an imposter. It’s a win-win: you win their business, and they don’t get taken advantage of.
This might seem out of place on this list, but it’s one of the most common landscaping-related questions asked online. People like to know details, even if it’s not really relevant to their needs, or even if they are just curious. By answering this question, you can do several things. First, you can showcase your expertise and allow them to see why you’re the best choice for the job. You will also answer their question, which is the point of the FAQ.
And then, you will gain the benefit of offering valuable information that people can use themselves and pass along to others. They may even recommend you to others simply because you were so informative.
People often don’t know the best times of year for different landscaping services or lawn maintenance. You will want to educate people about the different seasonal considerations based on the region in which you live. For example, in regions that freeze, it’s recommended to do certain things to protect your garden before the first frost. If you’re in a temperate climate, there may be more flexibility as to when to do jobs, but it’s really a seasonal business in every way. Explaining that to people will help them better understand what you do and show them that you want to provide them with the right services.
Not only is this a popular question, but it’s another great place where you can sell your services by providing information. Tell people what you can do for their lawns or gardens that they can’t. Explain all the benefits in a way that makes it irrefutable for people to reconsider. Once they see the benefits, they’ll be sure to be in touch. As a bonus, when they see how helpful you are, they’ll be more loyal because they appreciate your transparency and assistance.
This is a question that landscapers get a lot. People often wonder about the various types of mulch out there and whether they’re good for more than design. In fact, mulch has several benefits that you can list out for people, and then explain how your company uses mulch in the landscaping or gardening process to protect plants while enhancing the look of the space.
Essentially, this is the type of question that you use to showcase your expertise to your audience, giving them confidence when they choose to hire you.
Your specialty is landscaping, not desk-sitting. If you’re tied to the phone or laptop all day, how are you supposed to get anything done? While you’re focusing on taking care of your business, let the virtual receptionists at Smith.ai take care of the business of your customer service, from answering after-hours calls to providing 24/7 live website chat agents, and so much more. Plus, we’ll help you come up with the perfect plan to manage it all so that you never miss a beat.
Our virtual receptionists are experienced and know how to deliver a higher caliber of service to customers, and when you hire us as the face of your brand you can trust that you’re putting your best face out there. We have an array of solutions and can help you build one that’s customized to your needs, no matter how big or small those needs might be.
To learn more, schedule a consultation to find out how the 24/7 virtual receptionists at Smith.ai can take care of your calls, chats, and more while you’re working on building your brand image and revamping your FAQs. You can also reach us at firstname.lastname@example.org or (650) 727-6484.