Blog: Business Education

Lead generation in the B2B world takes a lot of skill and work. It might also take a little bit of money, depending on the types of leads that you want to acquire. Of course, the costs associated with outsourcing to a B2B lead generation company vary greatly, depending on a variety of factors.

There are some sales and outsourced service providers that offer dynamic solutions that include appointment setting and lead generation; however, this is far more the exception than the rule. Lead gen and appointment setting are two different things, and many companies offer them as two different services entirely. These two processes do have some similarities, but they also have some differences that you’ll want to know about.

Despite the growing number of digital tools available today, there are some that will never get old. PowerPoint is one of those programs—it offers plenty of customization, templates, and all the resources that businesses need to make effective presentations, demos, sales decks, and more. It’s an easy way to create content and offers simple sharing via email, printout, and more. Of course, you have to go beyond the basic high school PowerPoint templates and get to the good stuff.

When it comes to paying employees, it can be tricky to figure out what’s appropriate. Plus, there’s more to it than just their salary—you’ll also have to think about whether you’re including benefits, commission, etc. It can seem like an impossible math equation trying to figure out how much to pay someone when you need to hire help.

Learn more about the 10 most effective ways to finance your e-commerce business in this guest post.

It’s not often that you hear many people talking about “sales” in the legal field, but that’s essentially what retaining clients is doing—selling your services. As such, it’s important to know how you can ensure that your intake team is working its best to deliver the results that you deserve and keep your client list growing. In doing so, you’ve only got about 30 seconds so there isn’t a lot of room for error.

Read more about six strategies that can help streamline communications between your sales and product teams in this guest post.

What’s a sales deck? Essentially, it’s just a slide presentation that is designed to help you pitch your product or service to clients. Decks give prospects a way to feel connected and understand exactly what they’re getting. It also allows them to get the “wow” factor when you do it well. To help, here are 15 great examples that showcase the effective use of sales decks for business demos.

In sales, metrics are critical benchmarks of success and capability. They’re also helpful in identifying people’s weak areas and places where some could use a little more support. If you are trying to understand how your team is delivering on expectations and meeting their goals, this is a good way to get all the information that you need.