Blog: Business Education

Emails are still effective for marketing, but you really have to nail them. Short and sweet goes a long way, and while you can definitely say more than just one thing, the one-liner is sometimes a great way to get people’s attention. You’re generating leads, after all, and you must engage them in the ways that work. With email, less is more.

The hiring process is never an easy one. Finding the right candidates can prove to be a challenge in even the best conditions, and right now, the market isn’t exactly in the best shape. Fortunately, there are some things that you can do to set yourself up for success, including just that—setting yourself up. Part of that comes in educating yourself on how to find the best candidates and what kind of interview questions you’ll want to use to figure out who the best fit for your team will be.

Having the right call to action makes all the difference in the success of your marketing. Social media marketing is a strategy that many companies are using today to reach out to their audiences. While email marketing and other methods are still more popular or preferred, that’s definitely changing as the demand for a different approach comes from the audiences out there today. Social media sites like Twitter and LinkedIn are becoming much more valuable “selling tools” for a business than many people ever expected.

Outbound prospecting is a lot of work. It’s also somewhat of an art form and requires a certain amount of finesse. This sales channel can be a valuable asset to your collection. However, since the average response rate is only around one percent (1%), it’s safe to assume that many people aren’t using it to the best of its capacity.

Are you looking for ways to drive the productivity of your remote customer support team? Take a look at our take as we present seven ways to achieve that goal in this guest post.

Telemarketing has been around for centuries, in various forms and iterations. Essentially, it’s the process of selling goods or services over the phone. Call centers often provide telemarketing services, but they also work with customer service, technical support, and other departments that need phone assistance.

Read more on how you can improve your website with these five content marketing strategies in this guest post.

Salesforce is one of the leading SaaS solutions on the market today. In fact, more than 150,000 businesses around the world use this cloud-based software to assist with their business operations. Not only that, but in the CRM market, Salesforce’s share is more than all four of its leading competitors, combined (19.8%). The good news is that this means that there are tons of tools and solutions designed to integrate with the Salesforce platform.

HubSpot is one of the leading CRM solutions on the market today. It’s largely preferred by entrepreneurs and SMBs because it has so much available for free, compared to similar products that have high monthly subscription rates for the same features. HubSpot does have upgrades available and paid solutions for those who want something more, but you don’t have to pay if you don’t need to.