Blog: Business Education

Implementing video chat and engaging with your target audience are two of the 12 customer service trends you can use to “wow” new clients.

Auto repair shops need local organic search. It’s not likely that you’ll be looking to attract business from across the country, after all, unless you’re in the business of specialty repairs or custom jobs. For the most part, a car repair shop is going to rely heavily on the local SEO part of its overall optimization strategy. Although there’s not one single path to success, there are some best practices that will help you improve your local organic search results.

If you work in childcare, you know how important it is for parents that they find the best place for their children. Whether it’s a place to keep them while the parents work or a chance for the kids to socialize, daycare centers and childcare services are popular among parents from all income brackets, and they’re a local business that will always be in demand. While you’ve got your hands full with kids and activities and parents with 200 questions, who’s taking care of your marketing strategy? Do you have a marketing strategy? If not, it’s time to get on board and the best place to start is with local SEO.

Check out these top emerging small business tech trends to keep an eye on so your small business can continue to grow and remain competitive.

A large part of your optimization strategy will rely on local SEO. Today, more people than ever are using their phones to search for local businesses while they’re out and about. That means that if you want to get found, you’ve got to put in the work. A proper local SEO strategy will ensure that you can get higher rankings and better leads without having to pay for all of your advertising and marketing efforts.

Although a lot has changed in the way real estate transactions occur since the pandemic, the fact of the matter is that realtors and real estate businesses are still local. Thus, the development of a local SEO strategy as part of the larger optimization efforts will not just be helpful, but necessary, to your future success. Along with paid advertising and search campaigns, you can do a lot to boost your local organic rankings on SERPs (search engine results pages) and get more attention when people are looking for professional real estate firms.

When you’re in the business of caring for people’s pets, it might be more challenging for you to figure out how to market that business effectively. Fortunately, you don’t have to be (or hire) a marketing major to understand the ins and outs of local SEO and other optimization efforts. Optimization is a process that, in this case, refers to using your online presence (and creating said presence) as a means to ensure that when people search for vet clinics in your area online, yours comes up in the results.

Wondering how to get a business number added to your cell phone? Smith.ai has seven steps to build business credibility and get a healthier work-life balance.

Learn more on how to create an effective social media strategy for your business, regardless of size, in this guest post.