Blog: Business Education

For property managers and landlords, local SEO is a must. Investing in this optimization will immediately help improve your visibility and increase your revenue when you do it correctly. You’ll be happy to know that even though search engine algorithms and best practices are updated regularly, the same basic tenets apply to local optimization that always have.

Typically, rehab facilities tend to have more of an issue making space than finding clients. However, that’s changed in today’s world. Between the opioid crisis and the growing concern for resources, it seems like rehab centers can be found on just about every corner or local neighborhood. That’s good for those who need rehab assistance. For rehabs themselves, however, it presents somewhat of a challenge when it comes to marketing and creating a sense of authority.

Website credibility matters, and it’s important to understand why. Find out the ten tools to use to check your website’s credibility.

Check out this guide to understanding what lead scoring is and why you should be doing it, with successful examples to help you create your own lead scoring strategy.

Local SEO for wedding planners is a critical part of marketing and outreach. It’s part of the greater optimization strategy that embraces using keywords and building your online reputation to create a sense of authority for your brand. This will ensure that your business is more likely to be returned in results on the SERP (search engine results page) and that local couples can easily find you when they need a quality wedding planner.

Check out these interesting cold calling statistics that will help you create a successful outreach strategy for your business.

Just because you’re a marketing agency doesn’t mean that you automatically have the lock on local SEO or any optimization efforts for that matter. There’s a lot to learn, after all, and trying to keep up with the constant changes and algorithm shifts can be a full-time job in and of itself. Fortunately, there is plenty you can do to boost your local SEO efforts.

Warm transferring a caller is often the best solution when a transfer is needed. Learn when it’s appropriate to warm transfer a caller in our inclusive guide.

If you’re in the business of landscaping and gardening, there’s a good chance that you’ve got someone else handling your marketing. Fortunately, you can save a little cash if you work on some of it yourself, or at least know when to outsource or ask for help. In this guide, we’ll take a look at the best practices for SEO and how you can get your landscaping or gardening company the best possible rankings in the SERPs (search engine results pages) without breaking the bank, or even breaking much of a sweat.