Blog: Business Education

Roofing companies everywhere are adopting new digital marketing strategies to help them keep up with the competition. There are several different tools and resources out there that can help any local roofer level up their online reputation, but one of the most valuable and necessary today is local SEO. Local search engine optimization, also sometimes called local optimization for short, is the process of ensuring that your business ranks highly in local search results.

Although there are a lot of resources that make it easy for tutors to work online, some are still trying to build a local business and provide one-on-one tutoring for people who need it. Local tutoring is also important because of the varying educational requirements from one state to the next. In any case, if you’re trying to promote your local tutoring business, you’re not alone. Fortunately, you also won’t have to invest a lot of money into the process unless you choose to hire help along the way.

There are several ways to make the most of your SEO budget, including keyword-focused content and repurposing good content on your site.

Consulting is a business of educating and assisting others—it would only make sense that you need a little assistance yourself when it comes to local SEO. And since you’re not one to shy away from asking for help, you’ve come in search of the best SEO tips and practices to step up your local rankings and get your consulting firm listed locally in as many places as possible.

If you’re in the business of insurance, you know how important it is to have a good lead generation strategy. Today, the big focus is on local SEO and how optimizing your content can help you attract more local clients and get the attention that you desire. Local optimization is about a lot more than keywords, though, and it’s a process that requires its own dedicated strategy.

The pet care industry is a popular one these days. Whether you’ve got a doggie salon, a mobile pet grooming business, or even a doggie daycare and pet sitting operation, you have a lot of options when it comes to marketing your business. Right now, you should be focused on digital marketing and all that it can do to bring in new clients. For a fraction of what companies used to spend on advertising, the Internet makes it easy to build your business reputation with efforts like search engine optimization.

Worried about asking a client to leave a good review? Don’t be! Our guide explains a scalable process and includes downloadable templates you can use today.

If you’re starting on your own as a professional photographer, or even if you’ve been in business for some years now, you have to make sure that your marketing efforts are doing their best. That includes local SEO, which is a smaller part of your overall search engine optimization strategy. Granted, as a photographer, you may be more than willing to travel for work depending on the kind of photography that you do. For the sake of this guide, let’s assume you’re a local business trying to find new customers nearby.

Implementing video chat and engaging with your target audience are two of the 12 customer service trends for 2022 you can use to “wow” new clients.