Blog: Business Education

This comprehensive guide will break down everything you need to know about running Facebook ads for lead generation. Smith.ai’s Paid Acquisition Manager, Alex Ryan, is here to help. Having spent nearly a decade in paid media and a majority of her career in digital marketing agencies, Alex is a certifiable expert in her field. She specializes in demand generation and lead generation, with a heavy focus on paid social media ads across various platforms. Alex contributed her expertise to developing this in-depth guide to walk you through how to use the combined power of outsourced sales teams, like Smith.ai’s, and automation software, like Zapier, to more effectively engage Facebook leads.

Since 2017, there has been a 250% increase in people searching for “near me” on Google and other search engines. That’s just one of the many glaring signs that point to why your catering company needs local SEO. You might have already set up a great strategy for general SEO, but if there’s not a plan for local optimization within it, the strategy isn’t nearly as “great” as it could be.

Owning a bakery is a full-time job in and of itself. Marketing that bakery comes with the territory, and today’s digital marketing world requires a more dynamic solution to local marketing and optimization than just making sure people know where your business is located. There’s an entire category of your optimization efforts dedicated to this: local SEO. In this guide, we’ll help you understand how local optimization can improve your Bakery’s reputation and make sure that you’re the first choice for those looking for fresh local treats.

Purchasing lead lists can help you improve your marketing techniques. This guide teaches you how to budget, filter, and purchase lead lists.

Purchasing lead lists can help you improve your marketing techniques. This guide teaches you how to budget, filter, and purchase lead lists.

Right now, solar companies are in high demand. You probably aren’t having a lot of trouble drumming up business, but that’s likely to change. As the popularity and affordability of solar continue to climb, more brands will be competing for the attention of the same audience. That’s why now is the ideal time to take care of your local SEO and work on creating a strategy that will grow with the business over the years.

HVAC companies are always services that people seek based on reputation and reviews—customers want to ensure that they’re working with the best and that they aren’t overpaying for the services that they need. Whether you’re tackling your own local organic marketing efforts or you’ve decided to outsource or ask for help, this guide will cover everything you need to know to maximize your local SEO strategy and get the leads you’ve worked so hard for.

Today’s global economy has created a world where people work remotely from all over the globe. However, there are also positions like interior design where local business is always going to be a part of the job. In that case, it’s important to optimize your website and other online listings for local SEO. This will ensure that you get the rankings you deserve and that you’re able to outpace the competition with your local marketing.

This blog post walks readers through six tips for choosing an excellent domain name for their startups, from keeping it short and sweet to picking up the right top-level domain, utilizing keywords, and ensuring the domain name won’t bring any legal issues.