Basically, a domain name acts like a website address. People type it intotheir browsers, and it will lead them to a website.
When building a startup, having the perfect domain name for its website is one of the most important steps, and it's essential to ensure the domain name is legal. For instance, business domain names should avoid using names that could be easily confused with an existing brand, to avoid potential trademark infringement. The general rules are that the domain name should be catchy, brandable, and legal.
This article covers the criteria of a great domain name and six tips for choosing the best domain name for your startup.
In general, simplicity is the key to creating the best domain name, and winning an excellent startup domain name is no different. To accomplish this, consider these three factors:
Based on the three factors from the previous section, here are six tips for how to choose a domain name for your startup:
Choosing a simple and short domain name is vital as you want visitors to easily remember your business website and visit it again.
Here are some tips to consider:
That said, short domain names can be challenging to get. Utilizing a domain name generator can be a great way to save time.
Furthermore, such a tool gives suggestions on available domain names. This can ease your domain search process as the starting point.
Once you’ve got a shortlist of potential domain names, check their availability. To do so, choose among the best domain name search tools.
Domain extensions, often called Top-Level Domains (TLD), are located at the right of your domain name. Some of the popular domain extensions come from the generic top-level domain (gTLD) category, like .com, .org, and .net.
The right extension helps people understand what a website is about. Short for commercial, .com might be the best domain extension for a startup. On top of that, .com is popular, easy to remember, and considered a trusted domain extension.
However, there is a high possibility that the .com you want is already taken. In this case, choose a .com alternative from other domain extension types below:
Brandable domain names are often contextual, expressing what a company is and what it does. On top of that, they should be unique and true to a particular business, as they should be helping it to stand out from the competition.
Apple.com, Walmart.com, and Adidas.com are examples of highly-branded domain names. To get a brandable website address, business owners can consider the products or services their company offers and its target market.
Word-of-mouth marketing is one of the most powerful marketing strategies available– even 92% of consumers trust their friends and relatives over other media sources. For this reason, be sure to choose a domain name that is easy to share. What’s more, a study revealed that the use of digital voice assistants is projected to reach 8.4 billion units by 2024. Having an easy-to-pronounce domain name is crucial to ensure such tools hear the domain name correctly the first time.
Including keywords in domain names, apart from telling users about the industry your business is in, can help search engines understand a business website better.
Combined with an excellent content marketing strategy, keywords in domain names can give a search engine optimization (SEO) boost to a new website.
That said, be sure not to stuff keywords as they can make a domain name generic. Keyword-rich domain names also look spammy, greatly harming your SEO efforts.
To find the right keywords to add, conduct keyword research. Some of the best keyword research tools to help with the process include Semrush, Google Search Console, and Soovle.
A domain name, especially a startup’s, shouldn’t cause you any legal issues. A lawsuit involving domain name trademark infringement can cost business owners over $100,000.
Here are three simple steps you should take before registering your chosen domain name:
In addition to the company logo, tag line, and design, business owners should also trademark their domain name. Doing so will help maintain your brand’s uniqueness and reputation.
Throughout this article, you’ve learned six tips for getting the perfect domain name for your startup. Here’s a short recap:
If you encounter some difficulties, take advantage of a domain name generator. Remember that you don’t have to take the suggested available domain names, but you can use them to draw inspiration.
Good luck with your domain search!
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