Social Media Marketing Agencies

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Here’s why businesses rely on Smith.ai

82
%

of consumers expect an immediate response to a sales inquiry

50
%

of lead generation budgets are wasted on leads who are never contacted

79
%

of marketing leads never convert into sales

67
%

of customers who receive excellent service spend up to 14% more

Keeping up is impossible

Incoming calls are unpredictable

Calls come in, but you're not always available to answer them. We can answer calls, screen leads, book appointments, and send you instant notifications.

MORE LEADS IN LESS TIME

Get work done while we handle the calls

Your team only has so much time. And you can't delegate social media marketing work. Hand off "the rest" to our receptionists. We can screen calls, book appointments, and take payments.

FAST FOLLOW-UPS, DONE FOR YOU

Outreach calls and campaigns speed-up sales and support

Smith.ai receptionists make calls on your behalf, improving your speed-to-lead and unburdening staff who need to reach out to clients. We'll call-back online leads who complete web forms, contact donors for donation renewals, chase down payments on unpaid invoices, and more. We'll even send follow-up emails and texts after every call to ensure a connection is made. Learn more.

KNOW WHICH CONVERSATIONS MATTER

Powerful call intelligence gives your business the lead

Make better business decisions with real-time call data, visualized in every Smith.ai client dashboard. Every call summary is enriched with metadata including actions completed, caller disposition, priority, relevance, and more. See the big picture with historical tables and charts to predict business growth, costs, and ROI with superior accuracy. Learn more.

46% OF CUSTOMERS PREFER LIVE CHAT

Screen leads faster with live chat, texts & messages

New potential clients come to your site with questions. With Smith.ai 24/7 Live Chat, we respond in seconds to turn website visitors into qualified consults. We answer texts & Facebook messages, too.

integrations

Smith.ai integrates with your software.

Calls, chats, appointments, and payments are automatically logged in your systems. We directly integrate with over 30 programs, including Salesforce, Hubspot, and Zapier.

Trusted by businesses &
the agencies that support them

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"Smith.ai is just excellent. My go-to receptionist team that I use and recommend to other law firms... and business owners generally!! They go above and beyond to cater their receptionist and live chat services to the specific needs of my business."
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Joey Vitale
Indie Law
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Smith.ai was stellar. They listened to me and tailored my reception service to my specific needs. They were also very good about helping me stay within my budget.
Shamia Cottrell
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My only regret about hiring Smith.ai is that I didn't make the decision sooner. They've been instrumental in helping my team operate virtually during shelter-in-place orders amid the coronavirus pandemic.
Littleton Legal PLLC
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I love Smith.ai! This has been a really convenient service and enabled me to focus on my work more and screen customers more effectively.
Jennifer Fabian-Verzosa

Everything You Need to Know About Social Media Marketing Answering Services

The best social media marketing answering services do much more than pick up phone calls and take messages for marketing professionals. At Smith.ai, we provide virtual receptionists capable of a wide range of services from calling handling, to scheduling, lead intake, website chat, and more. Whether you need a virtual receptionist for full-time call handling, overflow support only, after-hours, or triage, here are the answers to the most common questions we receive from marketing managers, content creators, and agency consultants.

What are the benefits of a social media marketing answering service?

With their hands full producing, executing, and managing marketing campaigns, social media marketing agents have little to no time left in their busy schedule to answer calls, schedule appointments, and handle other administrative tasks. Through a reliable social media marketing answering service, however, they no longer have to worry about finding the time to get it all done. From 24/7 call answering and lead qualification to outbound calling and campaign managing, answering services like Smith.ai can get more done for social media marketing agents so they can get back to doing the work only they know how to do. The benefits of handing off work to a social media marketing answering service includes:

  • Expand availability

With a phone answering service that’s available morning, afternoon, and night, your clients will always have a real person to talk to, whether your agency is busy, closed, or on holiday. Your clients’ questions will always receive a thoughtful response.

  • Increased leads captured  

Missed calls mean missed opportunities. Don’t lose out on valuable leads just because you’re not available to answer the phone. Answering services provide 24/7, after-hours, and overflow availability so your social media marketing agency will never miss out on another client.

  • Increased work productivity

By outsourcing call handling and other administrative duties to an answering service, you will be able to spend time where you need it most and focus on more important work that builds your business and ensures your productivity stays high.

  • Enhanced client satisfaction and business reputation

At Smith.ai, we know great customer service and how to deliver it for a range of business types and industries. Our virtual receptionists are trained in customer service and hospitality, so let us put best practices to work for you and deliver an exceptional and professional response that represents your business well every time.

  • Save money and time

No need to put limited time and money aside to hire an in-house receptionist when you can get all of the services you need and then some with an answering service for well over half the price. Agencies who use Smith.ai can save on average upwards of $30,000/year.

  • Stay up-to-date with leads and clients

Phone answering services can send your social media marketing agency detailed call summaries after each call and even provide your clients with multiple communication options, from text message to social media. That way, you can stay in contact with your most valued clients.

A social media marketing agency answering service can take tons of stress off of your shoulders, whether your business is on a budget, overwhelmed by overflow calls, or simply looking to enrich your company’s customer service. With Smith.ai’s answering service, your social media marketing agency can enjoy even more benefits to help your company accomplish its goals, whatever they may be.

Smith.ai’s answering service can offer social media marketing agencies…

24/7 availability

After-hours & overflow answering

Bilingual answering

Outbound call-backs

Spam blocking

Appointment scheduling

Sales development

Payment collection

CRM Integration

Lead development

And much more…

With a long list of functional features and convenient resources, Smith.ai’s answering service is guaranteed to grow your company’s productivity, revenue, and outreach. Smith.ai has offered quality service to marketing agencies for years and our clients trust Smith.ai to provide their business with premium support. Read our 5-star reviews to learn why social media marketing agencies prefer Smith.ai.

How much money will I save by hiring an answering service for my social media marketing agency compared to an in-house receptionist?

Understandably, the cost of a receptionist is one of the most important factors to consider when deciding on whether to hire an answering service or a traditional, in-house receptionist. Let’s look at the average expenses for an in-house receptionist.

The average salary nationwide for an in-house receptionist is about $37,000 and they often come with hefty, additional fees, such as:

  • Medical, dental, and vision insurance, costing about $11,000/year
  • Life and disability insurance, costing about $2,000/year
  • 401K’s, retirement and pension plans, costing about $2,000/year
  • Paid sick leave, holidays, and vacations, costing about $5,500/year
  • Commuting reimbursement, costing about $5,000/year
  • Child care subsidy and parental leave, costing about $3,000/year
  • Health and wellness programs, costing about $1,000/year
  • Bonus pay, costing about $2,000/year
  • Company retreats, team bonding events, and employee outings, costing about $4,000/year
  • Free lunch, snacks, and drinks, costing about $3,500/year

Total Cost, Including Salary: $77,000/year

If your social media marketing agency is located in a highly populated area, you may wind up paying even more. In-house receptionists can add to that cost when they inevitably come in late, call in sick, request time off, take personal leaves of absence, go on vacation, and so on. Contrarily, Smith.ai’s virtual receptionists can accomplish the same tasks as an in-house receptionist and then some, barring coffee runs and supply restocks, of course, and are much less expensive, as your company doesn’t have to pay for any time off, benefits, or salaries.

Smith.ai’s answering service costs as little as $240/month, with no hidden fees. Ever. By hiring an answering service instead of an in-house receptionist, your business could save over $34,000/year on salary alone, and possibly up to $41,000/year in benefits beyond salary payments. Not only will your agency save money, but you'll be able to optimize productivity and revenue like never before. Contrary to in-house receptionists, virtual receptionists can answer calls outside of normal business hours, which is far more important than you might recognize, as 27% of leads call after hours. Smith.ai’s agents can answer live chats, texts, and social media messages. SMS answering can be overlooked, but over 46% of customers prefer communicating with businesses through text.

No matter the platform through which you connect with clients, it’s critical to respond promptly, as over 67% of clients base their decision to hire a business on the initial responsiveness to their call or email. Virtual receptionists can ensure immediate answering, so your leads never have to wait. Plus, our agents can even provide sales assistance by making outbound calls to your leads, so you can reach and convert more potential clients without ever having to lift a finger. With Smith.ai’s social media marketing answering service, your business can receive all the benefits of an in-house worker without the absurd cost. Read our article to learn more about the differences between an in-house vs. a virtual receptionist.

What common scenarios do social media marketing agencies use virtual receptionist services for?

Running a social media marketing agency is sure to get hectic, from managing projects and tasks to overseeing company development and growth. Client-facing businesses like these constantly face issues that they're either unable to or unequipped to solve internally. That's where an answering service comes in. The most common scenarios that social media marketing agencies outsourced to a virtual receptionist service for are:

  • I can’t afford to hire staff, but still need “front desk” support

“Front desk” support is an invaluable way to provide social media marketing agencies with regular assistance that can help everyday operations run a lot more smoothly. But with a limited budget, however, they may not be able to afford expensive in-house receptionists, especially when they already have to pay for office rent, supplies, and other necessities.

  • I need time to focus without constant interruptions from calls

Calls come in whether your agency is available to answer them or not. When team members constantly have to answer phone calls in addition to their regular duties, they may struggle with falling behind on more important tasks and losing focus. On average, it takes about 23 minutes to get back to a task after being interrupted by a phone call.

  • My business is growing and my team can’t handle it all

Businesses growth equals increased revenue, but it also means more work to be done. With more calls that need to be answered, more appointments that need to be scheduled, and more invoices that need to be sent, it’s easy for social media marketing teams to get overwhelmed and fail to meet expectations.

  • I can’t offer around-the-clock availability to answer calls

When the work day ends, marketing agents deserve to go home and enjoy their free time away from clients, but calls don’t stop coming in and leads can often be missed, as over 27% of leads call outside of normal business hours. Agencies may want to offer customer service around-the-clock, but they may not be able to provide after-hours availability.

If your social media marketing agency is experiencing one or any of these scenarios, an answering service can help by allowing you to outsource these tasks directly to a professional agent. An answering service will take on some of the more time-consuming responsibilities, addressing and alleviating the tedious issues your business faces. Smith.ai’s virtual receptionists can accomplish the same, whether your agency needs some help handling phone calls, blocking spam, or qualifying leads. By foregoing the need to allocate time to screening calls and answering clients’ questions, your business can get back to focusing on more important work without neglecting your client relationships. Review our case study to learn more about how Smith.ai’s virtual receptionist service can provide support for social media marketing agencies.

What are the common problems that indicate my social media marketing agency needs a virtual receptionist service?

Social media marketing agencies, like any business, often find themselves in compromising situations that require outsourced assistance to resolve. Some of the most common issues are:

  • I can’t answer all of my clients' calls and messages

With a limited staff and an endless list of assignments, marketing agents may struggle to answer phones and respond to messages from clients in a timely manner. Juggling their regular duties while also finding the time to offer quality customer service can prove more and more difficult for busy agents, and lead to poor performance in both.

  • I’m spending my whole day on administrative tasks and can’t get productive, real work done

With the price of in-house receptionists being as high as it is, businesses are often left to delegate daily tasks themselves. Despite spending a large portion of their day performing administrative duties, marketing teams often struggle to balance their important projects with their regular office tasks.

  • I regularly miss calls from new business leads and it's costing me money

Responding to each call can feel impossible for agents when they have higher priority assignments to address. Businesses can easily fall behind on responding to new inquiries so potential leads can be frequently missed. Leads don't wait for call-backs. They call the next business in the search results. If businesses fail to pick up, they not only lose a lead, they lose ROI, money on marketing campaigns and ad spend, as well as conversion rates from ads.

  • I can’t reply to leads fast enough to beat my competition to new clients

With the crowded marketplace for social media marketing agencies being what it is, it can be a major obstacle for businesses to distinguish themselves and stand out amongst other similar businesses. Providing quality customer service through quick and thoughtful responses can place businesses above their competitors, but many social media marketing agencies often lack the time to do so.

  • I’m not sure how to find and keep new clients

Arguably one of the most important, yet challenging, aspects of growing a successful business is obtaining and keeping new clients. With so much time and effort being spent towards existing clients, social media marketing agencies may not have the opportunity to seek out and nurture new clients. Businesses who spread their workload too thin may not be able to deliver quality customer service. Slow response times may frustrate customers and hurt client loyalty and retention, as well.

  • I can’t seem to manage all of my clients’ data

Maintaining detailed phone records and call summaries can be overwhelming for businesses who disperse client data across a multitude of software platforms. Knowing how, when, and why clients call is significant for any business hoping to successfully navigate client relationships, but unfortunately, is not always easy to accomplish.

If your social media marketing agency is facing any of these challenges, a virtual receptionist service may be useful. One of the many great things about Smith.ai is that our services fit your business needs, not the other way around. Our virtual receptionists can allocate time where you need it most and address the specific issues your business faces, whether you need help qualifying and intaking new clients or sending invoices and collecting payments. Sign up risk-free with our 14-day money-back guarantee and see how Smith.ai’s virtual receptionists can alleviate the problems your marketing agency faces.

What do I need to prepare to get started with a social media marketing agency virtual receptionist service?

If you're interested in getting started with a virtual receptionist service, but don't know where to start, an easy first step is to determine which services are important to your social media marketing agency. In order to figure out which services these are, ask yourself what problems or opportunities you face that a virtual receptionist service can address:

  • Do your agents struggle to properly screen leads?
  • Does your agency fail to offer website, social media, and text message answering?
  • Would you benefit from scheduled appointments and consultation assistance?

Whatever it may be, Smith.ai’s virtual receptionists can adjust their service to better suit your business needs.

After that, mull over what services would best fit your company’s activity level:

  • Does your business receive hundreds of calls a day or just a few?
  • Do you receive more online messages than calls?
  • Would your business benefit from 24/7 phone answering or would you prefer a particular time frame, such as 9-to-5, for answering calls?

Whether you get twenty calls a month or 2,000, Smith.ai can customize your virtual receptionist service to fit your business activity so you only pay for what you need.

All you have to do next is sign up. Getting started with Smith.ai’s virtual receptionist service is simple and fast. No annual contracts, no setup fees, and no need to supply scripts.

Follow three simple steps:

  1. Customize your instructions – Just answer a few, quick questions about your agency and the preferences you have and we’ll get you started. We’ll use your answers to customize the way our virtual receptionists answer your calls and your clients’ questions. 
  2. Send your calls to us – We work with every phone system and can set up customized rules for when we answer your calls. Or we can answer every call, 24/7!
  3. Try risk-free with our 14-day money-back guarantee – Fully experience our call answering, scheduling, payments, and other phone services completely risk free for 14 days. If we're not the right fit for you, get your money back up to $1,000 within the first 14 days.

Whether your business is looking for a full-time virtual receptionist, overflow, or occasional phone answering service, Smith.ai can offer customized assistance to your team with quality customer service, lead screening, and sales development. When you sign up with Smith.ai, you won’t just be gaining a virtual receptionist service, you’ll be gaining a professional, reliable, and friendly team who are guaranteed to transform your business by capturing leads and delighting current clients. 

Learn how to get started with Smith.ai’s virtual receptionist service.

Recent Client Testimonials

"Smith.ai is our inbound sales team. Having a trained and personable voice has transformed our ability to answer the phone and convert callers to clients."
Jeremy Treister
CMIT Solutions of Downtown Chicago
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