Calls come in when you're sanding surfaces, applying finishes, or meeting with clients about restoration projects. We capture leads, schedule estimates, collect project details, and log information instantly in your systems. With our AI-first answering service with human support as an extension of capabilities, urgent refinishing requests never hit voicemail.
The AI Receptionist from Smith.ai greets every caller professionally and captures essential project information through structured intake questions. By collecting key details upfront — such as surface type and condition, refinishing needs, project size, timeline requirements, and budget expectations — the system helps identify and prioritize qualified leads based on your specialties and current workload.
The AI Receptionist from Smith.ai combines cutting-edge AI technology with optional human support to deliver unmatched call handling capabilities. Unlike competitors who offer basic subscription services, we provide white-glove implementation and ongoing support to ensure your success.
What sets Smith.ai apart:
Make better business decisions with real-time call data powered by AI, visualized in your Smith.ai dashboard. Every call summary is enriched with AI-generated metadata including actions completed, caller disposition, priority, relevance, call recording and transcription, and more. Track project patterns, popular services, and customer preferences through historical tables and charts to predict business growth, material needs, and ROI with superior accuracy through our AI-powered analytics.
While our AI Receptionist with human support delivers exceptional results for most businesses, we understand that some situations require dedicated human coverage. That’s why Smith.ai also offers comprehensive virtual receptionist plans with 100% live, North America-based agents answering your calls 24/7.
Our virtual receptionist plans provide dedicated human agents trained specifically on your business and industry.
Improve customer experiences with 24/7 AI-powered engagement built specifically for your business. Unlike basic AI competitors that offer one-size-fits-all solutions, Smith.ai delivers infinite customization with white-glove implementation tailored to your exact needs and goals.
The AI Receptionist from Smith.ai connects seamlessly with over 7,000 business applications, making it work perfectly with whatever tools your refinishing company already uses. Whether you're running jobs through ServiceTitan, tracking leads in HubSpot, or using industry-specific platforms for project management, our system integrates through APIs or custom workflows our solutions team builds using Zapier, Make, or N8N.
Here's what this means for your refinishing business: When someone calls about refinishing their hardwood floors or kitchen cabinets, the AI Receptionist captures project details and pushes them directly into your CRM. Job specifications, measurements, timeline preferences — everything flows automatically into your system. No manual data entry, no missed details, no duplicate work. Your existing phone system stays in place too — you just forward calls to us, and we handle the rest.
Our onboarding specialists work directly with you to map your specific workflows, ensuring the integration enhances rather than disrupts your operations. Real-time syncing means your team always has current information, whether they're in the shop, at a job site, or meeting with clients. You maintain your proven processes while adding a powerful automation layer that makes everything more efficient.
When customers need detailed project consultations or have complex refinishing questions, the AI Receptionist recognizes these situations and seamlessly escalates to our North America-based human receptionists.
But here's the important part: They're receptionists, not refinishing experts. They won't advise customers on which finish to choose or diagnose why a previous refinishing job failed. What they excel at is showing empathy when someone's frustrated about a damaged antique, collecting detailed project specifications, and ensuring the right person on your team gets all the information needed to provide expert consultation.
They handle sensitive situations professionally — upset customers, rush jobs, insurance claims — with the compassion and patience that builds trust. The combination ensures your customers always get appropriate support: swift AI efficiency for routine inquiries, human assistance for complex situations, and your team's expertise for actual refinishing advice.
Yes, the AI Receptionist from Smith.ai handles multilingual calls, crucial for refinishing businesses serving diverse communities. The system typically supports English and Spanish, covering the primary languages needed for most North American refinishing companies. When Spanish-speaking customers call about refinishing their furniture or floors, they get the same professional service as English callers.
This bilingual capability goes beyond basic translation; it's about making every customer feel understood and valued. The AI captures project details accurately regardless of language, and when human support is needed, our bilingual North America-based receptionists step in seamlessly. For refinishing businesses in areas with specific language needs beyond English and Spanish, Smith.ai can explore customization options to align with your customer demographics. This means you never lose a job because of language barriers, whether it's a residential customer wanting their grandmother's table refinished or a commercial client needing multiple properties serviced.
Traditional in-house receptionists cost around $77,000 annually with benefits and can only handle one call at a time. During busy seasons when everyone wants refinishing done before the holidays, callers wait on hold or hang up and call your competitor. That receptionist also needs training on refinishing terminology, takes sick days during your busiest weeks, and goes home at 5 PM when many customers are just getting off work.
The AI Receptionist from Smith.ai starts at just $97.50 per month, operates 24/7 without breaks, and handles multiple calls simultaneously. When three customers call during a sale announcement, they all get immediate service. The system never forgets to ask about square footage, wood type, or timeline — capturing consistent information every time. With integration to over 7,000 tools through platforms like Zapier, everything connects seamlessly to your existing systems.
Plus, intelligent spam filtering means your team only deals with real opportunities, not robocalls. You get enterprise-level customization tailored specifically to refinishing workflows — custom prompts for different project types, specific intake questions for commercial versus residential jobs, and protocols that match your exact processes. This isn't replacing humans with robots; it's getting a scalable, technologically advanced solution that costs less than hiring one person while delivering capabilities no single employee could provide.
The call intelligence feature from Smith.ai transforms your phone data into actionable business insights. Every call gets analyzed for patterns, such as which services generate the most inquiries, what times customers call most, and which zip codes produce the highest-value projects. You see real-time metrics on lead quality, conversion rates, and customer preferences that help you make smarter decisions.
For refinishing businesses, this means understanding whether kitchen cabinet refinishing or hardwood floor restoration drives more revenue. You'll know if your Google Ads generate better leads than your Facebook campaigns. The system tracks appointment outcomes and scores lead quality, showing you exactly where to focus your efforts. When you notice calls spike after posting before-and-after photos on Instagram, you know what marketing works.
If certain types of projects consistently don't convert, you can adjust your targeting or pricing. This isn't just counting calls; it's understanding what drives your business growth. With detailed analytics on caller intent and interaction outcomes, you optimize everything from staffing schedules to service offerings. The data helps you spot trends before competitors do, like increased demand for eco-friendly finishes or growing interest in cabinet refacing versus replacement.