Calls come in when you're showing properties, negotiating offers, or meeting with clients about listings. Smith.ai receptionists capture leads, schedule showings, qualify buyers, and log details instantly in your systems.
AI receptionists handle routine appointment scheduling and answer common questions about listings and services. Virtual receptionists manage situations requiring a personal touch — sensitive property discussions, complex negotiations, and emotionally charged client matters that demand empathy and relationship management.
Smith.ai virtual receptionists greet every caller professionally and capture essential property information through structured intake questions. By collecting key details upfront — such as budget range and pre-approval status, property preferences, timeline to buy or sell, and location requirements — the system helps identify and prioritize qualified leads based on your listings and market focus.
AI receptionists excel at high-volume lead screening with consistent questioning about basic requirements, while live virtual receptionists handle complex situations that require detailed discussion—exploring specific property needs, navigating sensitive situations such as foreclosures or estate sales, or building relationships with high-value clients.

The AI Receptionist from Smith.ai combines cutting-edge AI technology with optional human support to deliver unmatched call handling capabilities. Unlike competitors who offer basic subscription services, we provide white-glove implementation and ongoing support to ensure your success.
What sets Smith.ai apart:
Customizable call flows from Smith.ai serve as the technical framework that consistently executes your lead qualification and shows coordination protocols. The system routes calls based on caller type, applies your qualification criteria for buyers and sellers, and escalates matters based on urgency or value thresholds you define.
The routing logic determines whether calls are handled autonomously through structured screening or require virtual receptionists for nuanced judgment — luxury property inquiries that require relationship-building, distressed property situations that demand sensitivity, or complex investor inquiries involving multiple properties.
Every interaction generates detailed call summaries delivered through your preferred channels, with automatic integration to your real estate CRM platforms, MLS systems, and scheduling tools.
Make better business decisions with real-time call data visualized in your Smith.ai dashboard. Every call summary includes AI-generated metadata covering actions completed, caller disposition, priority, call recording and transcription, and more.
Track monthly call volume against historical performance, identify buyer patterns and market trends, analyze which listings generate the most interest, and monitor lead sources to optimize your marketing spend.
When Smith.ai integrates with your real estate CRM, you can tie the impact of calls and how they're handled — the efficiency of your qualification process and how quickly you respond to inquiries — directly to conversion rates and closed deals.
Comprehensive analytics across both AI and live virtual receptionist services provide visibility into which properties generate the most calls and when buyers are most active.

Smith.ai provides flexible receptionist solutions that adapt to your business's specific needs. A hybrid model offers the best of both worlds.
For example, AI receptionists handle routine property inquiries and show schedules, while live virtual receptionists manage luxury listings, sensitive property situations, or high-value client relationships that require personalized attention.
You can adjust the balance as your business evolves, based on your current listing volume, market conditions, or client segment mix. Nothing is fixed within the system, so you can make changes anytime. Smith.ai integrates with major real estate platforms to preserve your existing workflows.
You need a partner, not just a tool.
Think of us as the architect of your call handling. You know your business best — we apply our solutions to meet your unique business needs.
Integrating and Testing
Our Forward Deployment Team integrates into your systems and engineers prompts, during onboarding and beyond.
Onboarding & Implementation
We've successfully onboarded thousands of customers. Our seasoned, dedicated Launch Team manages every step of the process.
World-Class Customer Success
With 10 years in business processing 20 million calls, we have a massive base of happy customers. Your Account Manager is the single point of contact for all your ongoing needs and every optimization.


Improve customer experiences with 24/7 AI-powered engagement built specifically for your business. Unlike basic AI competitors that offer one-size-fits-all solutions, Smith.ai delivers infinite customization with white-glove implementation tailored to your exact needs and goals.
The answering service from Smith.ai delivers immediate, consistent responses every single time, with no bad days, no distractions, and no letting emotions affect service quality. When someone calls about foreclosure concerns or urgent family estate matters, the AI follows your exact protocols without deviation, capturing every detail while maintaining professional composure. Your custom instructions ensure the system handles these situations precisely how you want, whether that's specific language for distressed sellers or careful documentation for legal matters.
Here's where the combination really shines: When callers need compassionate human interaction or request to speak with someone, our North America-based receptionists seamlessly step in. These professional receptionists excel at showing empathy and gathering sensitive information, but they're receptionists, not real estate agents — they won't provide market advice or legal guidance about property transactions. They understand real estate dynamics enough to route calls appropriately and collect the right information, ensuring sensitive matters receive both immediate AI-driven action and thoughtful human support when needed. This balanced approach means urgent situations never wait, while maintaining the personal touch that builds trust in delicate real estate transactions.
The AI Receptionist from Smith.ai integrates with over 7,000 business applications, including every major real estate CRM you're likely using. Whether you're on Salesforce for enterprise-level operations, HubSpot for marketing automation, or real estate-specific platforms like Follow Up Boss, KvCORE, or LionDesk, we've got you covered. The system connects seamlessly through APIs or custom workflows our solutions team creates using Zapier, Make, or N8N.
When a potential buyer calls about a listing, the AI Receptionist captures their information and pushes it directly into your CRM as a hot lead, tagged, categorized, and ready for follow-up. Showing requests sync with your calendar, property inquiries update in your listing management system, and every interaction gets logged automatically. No more manual data entry after each call. Your agents see complete caller histories, property interests, and communication preferences instantly. This integration doesn't just save time — it ensures no lead falls through the cracks while giving you real-time insights into which properties generate interest and which marketing campaigns actually deliver results. You maintain your existing workflows while adding a powerful automation layer that makes your entire operation more efficient.
Let's talk about what really matters to your bottom line. An in-house receptionist costs around $77,000 annually with salary and benefits, and they can only handle one call at a time. During busy periods when multiple buyers call about a hot listing, callers wait on hold or hang up and call your competitor. That receptionist also needs breaks, sick days, and can't work nights and weekends when many buyers are actually house hunting.
The answering service from Smith.ai starts at just $95 per month for 30 calls, with AI-enhanced virtual receptionist plans at $300 per month. You get 24/7 coverage that handles unlimited simultaneous calls — crucial during open house announcements or new listing launches. The system captures leads at 2 AM Sunday when someone drives by your sign, schedules showings for Saturday morning, and qualifies buyers based on your exact criteria.
Your agents stop drowning in routine inquiries and focus on what actually makes money: showing properties, negotiating deals, and building relationships. Plus, with real-time analytics, you see exactly which properties generate calls, what times buyers are most active, and how quickly leads are being followed up. You save over $40,000 annually while getting capabilities no single employee could provide — that's money for marketing, technology upgrades, or expanding into new territories.
Real estate isn't one-size-fits-all, and neither is the answering service from Smith.ai. The system recognizes and handles each caller type with customized protocols you define. First-time homebuyers get different questions than investors. Sellers receive specific intake about their property and timeline. Referral partners get VIP treatment with direct routing. Vendors and contractors get appropriate handling without tying up your agents' time.
The AI applies your custom prompts to gather exactly what you need: budget range for buyers, property details for sellers, urgency level for all leads. Integration with your CRM means returning callers get personalized service based on their history — "I see you were interested in the Colonial on Maple Street" — creating that personal touch that builds trust. When situations require human finesse, our North America-based receptionists provide professional support, using your established protocols to ensure consistency. Whether someone's calling about a luxury estate or a starter condo, they get communication tailored to their needs. This isn't generic call answering; it's a system that understands real estate nuances and adapts to each caller, maintaining the personalized service that turns prospects into clients.
Real estate agencies typically save $40,000 to $70,000 annually by switching to the AI Receptionist from Smith.ai. Here's the breakdown: An in-house receptionist costs about $77,000 yearly with benefits, while our AI Receptionist starts at just $95 monthly. Even with our premium AI-enhanced virtual receptionist plans at $300 per month, you're looking at massive savings.
But the real value goes beyond salary savings. You eliminate costs for office space, equipment, training, and replacement coverage. No more paying overtime during busy seasons or hiring temps for vacation coverage. The AI handles multiple calls simultaneously during listing launches, ensuring you never lose a lead because someone was already on another call. With 24/7 availability, you capture those evening and weekend leads that previously went to competitors.
Your agents become more productive when they're not answering "is this still available?" calls all day — studies show agents spend up to 30% of their time on routine inquiries the AI can handle. That recovered time translates to more showings, more listings, and more closings. Plus, with seamless CRM integration and real-time analytics, you make smarter decisions about where to invest your marketing dollars. You're not just cutting costs — you're transforming how efficiently your agency operates.
