Calls come in when you're showing properties, negotiating offers, or meeting with clients about listings. We capture leads, schedule showings, qualify buyers, and log details instantly in your systems. With our AI-first answering service with human support as an extension of capabilities, hot leads and urgent inquiries never hit voicemail.
The answering service from Smith.ai greets every caller professionally and captures essential property information through structured intake questions. By collecting key details upfront — such as budget range, property preferences, timeline to buy or sell, pre-approval status, and location requirements — the system helps identify and prioritize qualified leads based on your listings and market focus.
The AI Receptionist from Smith.ai combines cutting-edge AI technology with optional human support to deliver unmatched call handling capabilities. Unlike competitors who offer basic subscription services, we provide white-glove implementation and ongoing support to ensure your success.
What sets Smith.ai apart:
Make better business decisions with real-time call data powered by AI, visualized in your Smith.ai dashboard. Every call summary is enriched with AI-generated metadata including actions completed, caller disposition, priority, relevance, call recording and transcription, and more. Track buyer patterns, market trends, and lead sources through historical tables and charts to predict sales cycles, conversion rates, and ROI with superior accuracy through our AI-powered analytics.
While our AI Receptionist with human support delivers exceptional results for most businesses, we understand that some situations require dedicated human coverage. That’s why Smith.ai also offers comprehensive virtual receptionist plans with 100% live, North America-based agents answering your calls 24/7.
Our virtual receptionist plans provide dedicated human agents trained specifically on your business and industry.
Improve customer experiences with 24/7 AI-powered engagement built specifically for your business. Unlike basic AI competitors that offer one-size-fits-all solutions, Smith.ai delivers infinite customization with white-glove implementation tailored to your exact needs and goals.
While other AI services leave you to figure it out alone, our expert team works closely with you to craft custom AI behavior that sounds like your business, follows your procedures, and delivers results that match your goals.
The answering service from Smith.ai delivers immediate, consistent responses every single time, with no bad days, no distractions, and no letting emotions affect service quality. When someone calls about foreclosure concerns or urgent family estate matters, the AI follows your exact protocols without deviation, capturing every detail while maintaining professional composure. Your custom instructions ensure the system handles these situations precisely how you want, whether that's specific language for distressed sellers or careful documentation for legal matters.
Here's where the combination really shines: When callers need compassionate human interaction or request to speak with someone, our North America-based receptionists seamlessly step in. These professional receptionists excel at showing empathy and gathering sensitive information, but they're receptionists, not real estate agents — they won't provide market advice or legal guidance about property transactions. They understand real estate dynamics enough to route calls appropriately and collect the right information, ensuring sensitive matters receive both immediate AI-driven action and thoughtful human support when needed. This balanced approach means urgent situations never wait, while maintaining the personal touch that builds trust in delicate real estate transactions.
The AI Receptionist from Smith.ai integrates with over 7,000 business applications, including every major real estate CRM you're likely using. Whether you're on Salesforce for enterprise-level operations, HubSpot for marketing automation, or real estate-specific platforms like Follow Up Boss, KvCORE, or LionDesk, we've got you covered. The system connects seamlessly through APIs or custom workflows our solutions team creates using Zapier, Make, or N8N.
When a potential buyer calls about a listing, the AI Receptionist captures their information and pushes it directly into your CRM as a hot lead, tagged, categorized, and ready for follow-up. Showing requests sync with your calendar, property inquiries update in your listing management system, and every interaction gets logged automatically. No more manual data entry after each call. Your agents see complete caller histories, property interests, and communication preferences instantly. This integration doesn't just save time — it ensures no lead falls through the cracks while giving you real-time insights into which properties generate interest and which marketing campaigns actually deliver results. You maintain your existing workflows while adding a powerful automation layer that makes your entire operation more efficient.
Let's talk about what really matters to your bottom line. An in-house receptionist costs around $77,000 annually with salary and benefits, and they can only handle one call at a time. During busy periods when multiple buyers call about a hot listing, callers wait on hold or hang up and call your competitor. That receptionist also needs breaks, sick days, and can't work nights and weekends when many buyers are actually house hunting.
The answering service from Smith.ai starts at just $97.50 per month for 30 calls, with AI-enhanced virtual receptionist plans at $292.50 per month. You get 24/7 coverage that handles unlimited simultaneous calls — crucial during open house announcements or new listing launches. The system captures leads at 2 AM Sunday when someone drives by your sign, schedules showings for Saturday morning, and qualifies buyers based on your exact criteria.
Your agents stop drowning in routine inquiries and focus on what actually makes money: showing properties, negotiating deals, and building relationships. Plus, with real-time analytics, you see exactly which properties generate calls, what times buyers are most active, and how quickly leads are being followed up. You save over $40,000 annually while getting capabilities no single employee could provide — that's money for marketing, technology upgrades, or expanding into new territories.
Real estate isn't one-size-fits-all, and neither is the answering service from Smith.ai. The system recognizes and handles each caller type with customized protocols you define. First-time homebuyers get different questions than investors. Sellers receive specific intake about their property and timeline. Referral partners get VIP treatment with direct routing. Vendors and contractors get appropriate handling without tying up your agents' time.
The AI applies your custom prompts to gather exactly what you need: budget range for buyers, property details for sellers, urgency level for all leads. Integration with your CRM means returning callers get personalized service based on their history — "I see you were interested in the Colonial on Maple Street" — creating that personal touch that builds trust. When situations require human finesse, our North America-based receptionists provide professional support, using your established protocols to ensure consistency. Whether someone's calling about a luxury estate or a starter condo, they get communication tailored to their needs. This isn't generic call answering; it's a system that understands real estate nuances and adapts to each caller, maintaining the personalized service that turns prospects into clients.
Real estate agencies typically save $40,000 to $70,000 annually by switching to the AI Receptionist from Smith.ai. Here's the breakdown: An in-house receptionist costs about $77,000 yearly with benefits, while our AI Receptionist starts at just $97.50 monthly. Even with our premium AI-enhanced virtual receptionist plans at $292.50 per month, you're looking at massive savings.
But the real value goes beyond salary savings. You eliminate costs for office space, equipment, training, and replacement coverage. No more paying overtime during busy seasons or hiring temps for vacation coverage. The AI handles multiple calls simultaneously during listing launches, ensuring you never lose a lead because someone was already on another call. With 24/7 availability, you capture those evening and weekend leads that previously went to competitors.
Your agents become more productive when they're not answering "is this still available?" calls all day — studies show agents spend up to 30% of their time on routine inquiries the AI can handle. That recovered time translates to more showings, more listings, and more closings. Plus, with seamless CRM integration and real-time analytics, you make smarter decisions about where to invest your marketing dollars. You're not just cutting costs — you're transforming how efficiently your agency operates.