Smith.ai receptionists deliver exactly what mortgage brokers need: intelligent call handling that captures leads, screens inquiries, and conducts borrower intake. AI receptionists manage high-volume rate inquiries and routine pre-qualification questions with consistent responses, while virtual receptionists handle complex borrower situations, sensitive financial discussions, and detailed loan consultations requiring professional judgment and empathy.
Your time is invaluable — closing loans requires your expertise. Smith.ai receptionists efficiently handle rate inquiries, schedule applications, and conduct borrower screenings for purchase and refinance loans. AI receptionists provide instant responses to common questions about rates, {loan programs (conventional, FHA, VA), and pre-qualification requirements through structured questioning, while virtual receptionists manage complex situations, sensitive financial circumstances, or borrowers who request to speak with a person for detailed guidance.

The AI Receptionist from Smith.ai combines cutting-edge AI technology with optional human support to deliver unmatched call handling capabilities. Unlike competitors who offer basic subscription services, we provide white-glove implementation and ongoing support to ensure your success.
What sets Smith.ai apart:
Smith.ai provides customizable call flows designed specifically for mortgage and lending operations — screening borrowers by loan type and qualification criteria, routing urgent refinancing inquiries appropriately, and collecting essential information before consultations.
The routing logic determines whether inquiries are handled autonomously with structured responses or require virtual receptionists for nuanced financial discussions and detailed borrower assessments. Every interaction generates detailed call summaries with notifications delivered through your preferred channels — email, Slack, text.
The system integrates directly with your mortgage CRM platforms and loan origination systems to maintain accurate records without manual data entry. For existing borrowers, new conversations are automatically logged and added to their record. For new leads, the system creates a borrower record and logs complete conversation details.
Intelligent routing ensures urgent refinancing opportunities reach available loan officers immediately, while routine rate inquiries are processed efficiently based on loan type and qualification status.
Give your borrowers the quality of service they deserve with real-time call data visualized in your Smith.ai client dashboard. Every call summary is enriched with AI-generated metadata, including actions completed, caller disposition, priority, relevance, call recording and transcription, and more.
Track monthly call volume against historical performance, compare types of calls over time, and identify emerging patterns in borrower inquiries. When Smith.ai integrates with your mortgage CRM and loan origination systems, you can connect call handling performance — response speed, borrower satisfaction, and lead conversion — directly to your business growth.
Comprehensive analytics across both AI and live virtual receptionist services provide visibility into the opportunities that drive your lending business forward.

Smith.ai provides flexible receptionist solutions that adapt to your lending operation's specific needs. Many mortgage brokers use a hybrid model: AI receptionists handle high-volume rate inquiries and routine pre-qualification screening, while live virtual receptionists manage complex loan discussions, sensitive financial situations, and detailed consultations with borrowers facing unique circumstances.
You can adjust the balance as your business evolves — increasing automation during rate spike periods when call volumes surge, or adding more live agent coverage when handling complex refinancing scenarios that require detailed assessment and empathy. Both services integrate with the same mortgage CRM platforms, adhere to your custom compliance protocols, and deliver a consistent borrower experience.
Think of us as the architect of your call handling. You know your business best — we apply our solutions to meet your unique business needs.
Integrating and Testing
Our Forward Deployment Team integrates into your systems and engineers prompts and scripts during onboarding and beyond.
Onboarding & Implementation
We've successfully onboarded thousands of customers. Our seasoned, dedicated Launch Team manages every step of the process.
World-Class Customer Success
With 10 years in business processing 20 million calls, we have a massive base of happy customers. Your Account Manager is the single point of contact for all your ongoing needs and every optimization.


Improve customer experiences with 24/7 AI-powered engagement built specifically for your business. Unlike basic AI competitors that offer one-size-fits-all solutions, Smith.ai delivers infinite customization with white-glove implementation tailored to your exact needs and goals.
The AI Receptionist from Smith.ai differentiates between routine inquiries and complex mortgage discussions through customizable AI prompts that you configure based on your business's specific needs. The AI Receptionist is designed to handle standard questions about rates, programs, and pre-qualification requirements quickly and consistently, using your industry-specific responses and protocols tailored to your mortgage business.
For inquiries that benefit from human interaction — such as those involving sensitive financial situations or complex scheduling requirements — the system seamlessly escalates the call to a human agent. Callers can also request human assistance at any time during their call. This transition maintains all necessary call context from the AI to our human agent, ensuring smooth handover and continuity in customer service.
The human agents from Smith.ai provide professional receptionist services that extend the capabilities of our AI system. They excel at collecting detailed information from callers, demonstrating compassion during sensitive financial discussions, and providing excellent customer service. These agents are skilled at deescalating high emotions, triaging and routing callers to appropriate departments, and handling complex scheduling scenarios that may involve multiple parties.
Human agents seamlessly support AI operations by processing escalations when callers request human assistance or when the system determines human interaction would enhance the customer experience. They maintain complete context from AI interactions, ensuring continuity throughout the call. As professional receptionists, they focus on information gathering, customer service excellence, and efficient call routing rather than providing mortgage advice or consultation, which remains the domain of your mortgage professionals.
The AI Receptionist from Smith.ai integrates seamlessly with mortgage-specific CRM systems and lead management tools through advanced integration capabilities and customizable routing instructions. This integration allows mortgage brokers to effortlessly synchronize AI-gathered data directly into their existing CRM systems, facilitating a streamlined workflow that enhances lead management efficiency. The system captures call summaries, lead details, and interaction metadata, automatically updating your CRM to ensure all data is current and easily accessible.
Through APIs or smart connectors like Zapier, the AI Receptionist automatically updates lead statuses, schedules follow-up actions, and synchronizes customer interactions across platforms. The system's flexible configuration allows you to customize exactly how information flows into your specific tools and processes. This integration reduces manual data entry tasks, minimizes potential errors, and allows brokers to focus on nurturing customer relationships and closing deals. The customizable nature of our AI ensures that the lead management process aligns perfectly with your unique business workflows.
Smith.ai offers comprehensive metrics and data to help mortgage brokers track conversion patterns and ROI effectively. Through the AI-powered call intelligence system, Smith.ai provides real-time analytics enhanced with mortgage-specific insights. Users gain access to enriched call summaries including metadata such as actions completed, caller disposition, lead quality scores, and detailed intake information relevant to mortgage inquiries. This data enables brokers to monitor call-to-lead conversion rates and identify which inquiry types generate the most valuable opportunities.
The integration of call recording and transcription features allows for in-depth review of every interaction, ensuring that brokers and their teams can analyze conversations to identify patterns impacting conversion rates. With customizable reporting parameters tailored to your business goals, you can track specific metrics that matter most to your mortgage business. By leveraging these detailed insights, mortgage professionals make data-driven decisions to optimize their sales pipelines and enhance overall business performance.
The AI Receptionist from Smith.ai is specifically designed to efficiently handle the influx of calls during rate changes through customizable AI prompts and intelligent call prioritization. During these critical periods, the AI accommodates high call volumes by instantly answering every call and providing consistent, accurate information based on your current rate offerings and loan programs. The system's customizable instructions allow you to quickly update responses to reflect new rates and program changes.
The AI efficiently manages call queues while identifying situations that benefit from human support, such as existing customer concerns or complex refinancing discussions. Human agents provide professional assistance as an extension of AI capabilities, handling escalations and sensitive situations while the AI continues processing routine rate inquiries. Real-time data analytics help brokers understand call patterns during these surges, allowing dynamic adjustment of resources and strategies. The seamless CRM integration ensures all interactions are recorded and accessible, enhancing decision-making and customer management during high-demand periods.
