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As technology has evolved, a new type of automation platform has come available to address the many problems of traditional automation and reliance on human IT teams. Low-code automation tools are readily available in several forms and allow business users to build their own applications without a dependency on IT teams or outsourced IT services.

For those who want to increase productivity, Zapier is a popular choice. This effective tool helps users automate workflows, connect apps and software platforms, and get things done quicker, easier, and with less back-and-forth. Of course, Zapier is popular but it’s not the only tool of its kind. Several alternatives exist that may be less well-known, but still have their own list of features that are quite impressive.

In the world of AI, new developments are on the rise. That includes one of the newest and most well-known advancements — ChatGPT. This AI chatbot is a powerful tool from OpenAI that allows you to input questions and get conversational answers back

We’ve broken down the average cost of a live answering service, the many pricing structures to choose from, and what factors can alter the price.

One of the best ways to become a successful business owner is to invest in a franchise. Learn how to start a franchise business with our detailed guide.

With business growth comes the need to scale up marketing efforts and client acquisition strategies. Fortunately, you’ve also got a larger budget to work with, which means you’ll have more tools and resources at your disposal. At the enterprise level, you’re surely going to have some repeat clients that you can rely on here and there. However, if you want to keep growing and continue to outpace the competition, you’re going to need to keep finding new clients, too.

Running a business is a lot of work. Fortunately, even if you’re a solo business owner, it’s not something that you have to do entirely on your own. And now that your business has grown a bit, you’ve got a marketing budget that is much more capable of helping you out. Too often, companies focus on the PR side of marketing and try to let the publicity do its job, but there are a lot of other efforts that you can invest in to get clients coming in the door.

Small business marketing is a big part of your success. There are several tried-and-true tactics that you’ll come across over the years that you add to your marketing arsenal, including the various efforts available through digital marketing and outreach. To be successful in growing your small business, you’re going to need a new network of clients to keep things moving. Finding those clients, of course, can be much easier said than done.

Marketing and outreach are two efforts that require a lot of focus. In today’s business world, being able to successfully find new clients is all about knowing how to reach them based on the type and size of business that you have. If you’re in the mid-market category, you’re likely feeling like you’re too big for “small business” marketing efforts and still a bit small for “enterprise” marketing—what’s a mid-market business to do?