5 Qualities All Reliable SDR Outsourcing Companies Have in Common


In today’s fast-paced business world, outsourcing is becoming second nature to many organizations. When choosing the right partners, of course, there are several factors that you need to consider. SDR outsourcing companies can provide you with access to a full team of sales development representatives (SDRs) to handle your sales outreach, inbound sales, and anything else that you need. 

Taking advantage of this expertise can help you improve your reach with targeted audiences and reduce your operational costs, thanks to the fact that you don’t have to keep a full staff of SDRs in-house. Before we talk about the qualities to look for in your SDR outsourcing company, let’s talk a little more about what these companies do and how you can maximize their potential. 

What is SDR outsourcing?

SDR outsourcing companies are third-party organizations that deliver support for efforts at the top of the sales funnel, including things like:

  • Lead generation
  • Outbound outreach campaigns
  • Basic lead qualification

For example, you can outsource to the team at Smith.ai for assistance with outreach campaigns and other lead generation needs. 

By doing this, they give your in-house team the time and opportunity they need to focus on closing deals, making conversions, and taking care of those prospects that are further along in the sales funnel. 

In order to be successful with SDR outsourcing, you need to have clearly defined goals and strategies, along with metrics to measure the success of your efforts. It is also important to sit down and discuss expectations so that everyone is on the same page. When you’re ready to start exploring the options for SDR outsourcing companies, here’s what you need to look for. 

5 must-have qualities of SDR outsourcing companies 

#1 – Reputation 

Reputation is everything in business and in outsourcing. Check out anyone that you consider working with and make sure that they have good reviews and ratings. These should come from both firsthand experience (clients/customers) and third-party review sites to get a good balance of perspective. 

Consider how your prospective SDR companies rate with their content strategy and their industry authority. Are they active and engaged online? This is more likely to be a sign of a sustainable, long-term relationship. 

#2 – Experience 

Of course, you can’t hire someone to help you with sales if they don’t have the right experience. Not only should they have experience in sales development in general, but they need to be somewhat versed in your particular industry or vertical. Choose an SDR company that takes what they do to the next level while also treating their duties like second nature. 

Not only will this help you guarantee better outcomes, but for small businesses and startups, it can provide you with a level of expertise you may not be able to afford otherwise. Take advantage of that by making sure that you choose the best. 

#3 – Proven success 

It’s one thing for a company to tell you they’re the best. It’s another thing to prove it. Make sure that you choose an SDR outsourcing team that can show you their track record of success with the different clients they have helped over the years. That way, you have something to compare when you’re looking around. Plus, it reaffirms that they’ll be able to help you get the results you seek. 

#4 – Customized solutions 

These days, it’s hard not to find companies that have custom solutions for each client that comes their way. However, it’s still something that should be on your list because it’s not a guarantee. The last thing you want is to be limited to one of a group of pre-packaged solutions that don’t suit your needs. Find an SDR partner that can help you create a customized plan for outreach and more. 

#5 – Alignment 

Customization is important, but so is working with a partner that is (or can be) aligned with your own goals and efforts in relation to outreach, lead generation, and outbound sales. Are they asking you the right questions in your consultations? Do you feel like they can truly grasp what you’re trying to accomplish and deliver the best solution?

If you’re trying to accomplish a specific goal with SDR outsourcing, make sure that you choose a provider who can deliver to that end. For example, one SDR team might be better at helping you overcome bottlenecks in the sales funnel while another might specialize in cultivating unique targeted audiences to find leads in the first place. 

Questions to ask 

As a bonus, along with the elements above (and any others that are on your list), here are some good questions you can use when consulting with SDR outsourcing companies to find your perfect fit. 

  • What level of experience does your team have?
  • What would the team look like?
  • What are your core competencies or areas of expertise?
  • Do you have proof of your track record?
  • How do you support [insert needs]?
  • What tools and technology do you use?
  • What kind of return do you guarantee?

These will help you identify whether an SDR company is right for you and capable of delivering the solutions that you need. You can add other questions to this list as they come to you, of course. The point is that you get the facts to help you make an educated decision about the best SDR outsourcing companies. 

Maximize your solutions by choosing a team like Smith.ai

If you’re looking to get more for your money with outsourcing, a multi-service solution could be just what you need. For example, while you’re taking care of clients and closing deals, you can partner with the virtual receptionists at Smith.ai to handle your outreach campaigns, while also providing support for lead intake and appointment scheduling. We can even act as your 24/7 answering service so you never miss another opportunity. 

To learn more, schedule a consultation or reach out to hello@smith.ai.

Business Education
Written by Samir Sampat

Samir Sampat is a Marketing Manager with Smith.ai. He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

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