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Few tools rival webinars in their ability to connect your business with its audience or allow you to impart knowledge. However, drumming up attendance can be more than a little challenging. Thankfully, there are plenty of ways to promote a webinar for your small business. We’ve collected some of the most effective options here.

Having no leads equals no new sales. It’s as simple as that. However, generating targeted leads is often easier said than done, particularly for small businesses without deep pockets or tons of marketing resources. We’ve created a list of the best ways to generate targeted leads to keep your funnel full and your business profitable.

Interactive voice response (IVR) systems have been around for some time. When used correctly, they can offer important benefits, including helping you reduce payroll while also improving the caller experience. However, you’ll want to follow these do’s and don’ts to ensure that you get the most out of your self-service IVR.

From subscribing to your newsletter or other marketing initiatives to making their first purchase, you should welcome customers via email and make them feel valued. However, it’s important to get your welcome message right on the first try. That’s harder than it sounds. We’ve got five welcome message examples for you, as well as how to write them to ensure you get that relationship off on the right foot.

It’s not enough to make sales. You must also track each one. Doing so can shed light on important trends, surface critical insights, and allow you to improve your marketing efforts to reduce cost and improve performance. The right tools can help here. We’ve collected the seven best sales tracking apps so you can skip the trial and error.

Too often, salespeople take a features-based approach. That’s fine in some cases, but an increasing number of leads and clients want to know what’s in it for them. Talking about features and capabilities is no longer enough. You need to show how your solution benefits the customer. Value-based selling puts them first and can transform your results. Here’s what you need to know.

Lead generation is critical no matter what your industry or niche. However, creating and maintaining a steady flow of interested leads is rarely simple. It requires a deep understanding of your audience, as well as the ability to tap into effective digital lead marketing ideas. We’ve collected several innovative ideas to help improve your lead gen success.

Automated call systems are popular solutions that promise to automate communications and save businesses time and money. However, they often lead to a frustrating experience for callers. Virtual receptionists can offer a better solution — a human touch in an increasingly automated world.

Your goal is to grow your legal practice. You do that by representing your clients and marketing your services to the best of your ability. How effective are your efforts? Is your practice growing, or is it just getting by? Treading water can look like success if you’re not measuring the right KPIs for law firms. Here are six metrics to measure that actually indicate where your firm stands and suggest where you can improve.