The Role of the Modern FAQ Page: Answering the Self-Service Demand by Answering Your Audience’s Most Pressing Questions
November 8, 2021
Today, self-service is in high demand online. Customer service as we know it is also changing, and more rapidly than ever before. Today’s consumers expect—nay, demand—a personalized, connected experience from start to finish, including the research stage of the process all the way through to the purchase, after-sale, and beyond. If you don’t deliver that, you’re not only missing the mark, but you’ll be missing a big chunk of the profits available from the thriving market of online consumers.