10 Essential FAQs to Add to Your Real Estate Business Website


Real estate is an industry that’s got a lot of complex details to cover. Real estate agents and agencies exist for several reasons, but namely to assist people through the process of buying or selling property so that they don’t have to do it alone. There are a lot of steps involved in the process and there are several parts of the process that people may not understand. The more education and insight they can find ahead of time, the more enjoyable their experience will be. 

To begin by forging great relationships and proving your reputation as a real estate business, you’ll want to create a dynamic FAQ page that invites people to explore the details of what you have to offer and what they can expect when working with you. Part of that comes from how you set up the page and part of it is about answering the right questions for people. 

Where can you find questions or see what people want to know? Do a simple Internet search for “real estate FAQs”. You’ll be surprised at just what you find. Think about the things that you’d want to know if you were in the client’s shoes, too, and use that to help develop useful Q&A that can guide people through the real estate process and give them better peace of mind. 

Perhaps you’ve already got some questions in mind that you want to cover. That’s great. You can incorporate those along with the others that you research. Remember too, that you should phrase questions like your audience would so that they’re easy to understand and offer SEO perks, as well. 

Now for the next pressing question: why is now the time to beef up your FAQ page? Well, statistics show that 82% (or more) of the Internet audience expects brands to have online self-service solutions. Not only that, but 91% said they’d use a knowledge base like an FAQ page if it were available and customized to suit their needs. 

You might be feeling overwhelmed about handling this new task, but you don’t have to. In this blog, we’ll cover not only which FAQs you’ll want to be sure to include, but also how the structure and setup of your page can make all the difference. 

In today’s self-service Internet where people want instant answers, you’ll win every time with a solid FAQ page. Let’s discuss strategy, then we’ll get to the top 10 FAQs every real estate business needs. 

Setting up your FAQ page and strategy

The strategy, as we mentioned, is half the battle. When it comes to doing well in real estate, it’s always been a game of strategy so this should be nothing new. Setting up a resource for your audience takes a little thought and planning. Fortunately, we’ll cover the biggest topics here so that you’re not left to figure it out on your own. 

The first thing on your agenda should be to determine a site structure. Just like the rest of your knowledge bases and the website itself, your FAQs need to be accessible and easy to navigate. If people have trouble or find things to be clunky, they likely won’t stick around for long. Make sure that your page is easy to follow and well-organized. Don’t just dump a bunch of questions in random order on the page and call it a day. 

If you have a lot of FAQs, or multiple topics that need to be addressed, you’ll want to consider dividing up the page. You can do this by creating sections with hyperlinks and a Table of Contents, or you can create one main FAQ page with subsequent pages covering different topics, essentially, giving your audience a huge FAQ database. 

Either way, you’ll want to organize your Q&A into categories like:

  • Buying
  • Selling
  • Credit and finance
  • Mortgage FAQ
  • Your real estate agency
  • And so forth

Basically, you want to divide things into categories that are easy for people to navigate. Make it simple for them to find what they need. Take a minute to check out your competition and see what they’re doing. This can help you gain insight on how to set up your page (or how not to, if theirs is terrible). 

And now, let’s look at the 10 questions that you need to get started with your real estate FAQ page. 

The top 10 FAQs every real estate business needs

1. Why do I need a real estate agent?

Notice that we don’t ask “do I”, but “Why do I”. This leaves people no out. Even phrasing the question this way reassures people that this is a service that they need. Now is your chance to elaborate on the why by pointing out all of the things that you do. Namely, focus on how buying and selling properties is your job and you’ve been doing it for years. You can take all the stress off people’s plates, etc. Take this opportunity to sell yourself and your real estate business so that people will get in touch with you without hesitation. 

2. How long will it take to sell my property?

This is often an impossible question to answer, and yet people ask it all the time. They want to know how long they have to wait to move, or how quickly they’ll expect to get their money so that they can pay off their mortgage and start the process of buying a new home. People like timelines and even though you can’t predict the process, you can explain what you’ve seen in the past and what you would expect based on the current market. And then, you can invite them to contact you for a more precise quote by discussing their property and exactly what the sale includes. 

3. What are “closing costs”?

The term “closing costs” is vague. A lot of people know that it’s part of buying a house, but they might not understand what all the different fees and costs are for. This is your chance to explain exactly what is included in the closing costs, as well as how much people can expect to spend here. Although it’s different for each sale, you can usually estimate or suggest a percentage of the sale that will go toward closing costs to help people get a better estimate. Again, this is more about being transparent than actually providing a definite answer to the question at hand. 

4. How much commission do you charge?

Another question everyone wants to know is what you’re going to charge them. You can feel free to tell them what your commission rate is for being a seller’s agent and a buyer’s agent, and then disclose if there are any discounts, special considerations, or other factors that may affect that rate. Be as transparent as possible and make sure that you offer comparable commission rates for other real estate agents in the area to prove to people that you are on par with the rest but with better service and solutions. 

5. Do I need a home inspection?

Home inspections are not always mandated as a part of the home buying process. Yet, they’re one of the most valuable resources that homeowners have at their fingertips and should be done on every property. It’s important to encourage this for your homeowners, but more important for you to use this particular answer to explain all the perks of having a home inspection. For just a few hundred dollars, in most cases, people can get a detailed look at the house they want to buy and know exactly what they’re getting into. 

It isn’t necessarily required, but it’s certainly a great way to get peace of mind, even for those who spend upwards of $1,000 on an inspection. It’s still only a fraction of the price of the house and worth every penny for the peace of mind. 

6. Do I need a down payment to buy a house?

There used to be situations where people could get a mortgage without a down payment. This doesn’t happen as frequently because the mortgage crisis saw a lot of people who ended up in mortgages that they couldn’t pay for because they didn’t have a down payment to prove their ability to pay over time. Today, there are some instances where you can get a lower down payment, but you rarely will find a loan without one. Explain the “why” to your audience and offer to help them find the best option, including one that fits their budget for down payments. 

7. How do I know what I can spend on a home purchase?

Those who are doing it the right way will want to be able to set a budget for home shopping before they begin. Unfortunately, not everyone knows what they can afford, or what they should be willing, to spend on a house. Some experts tell people their mortgage should be 1/3 of their salary or less. Others say you can spend up to half. Still more might suggest as little as ¼ of your income as a mortgage payment. It’s about budgeting and working out what fits the home buyer’s specific circumstances. Explain this to people and then invite them to reach out to you for help figuring out what their price range will be. 

8. How do I know what to list my house for?

Again, this is going to vary on a case-by-case basis. Make sure that you explain to people that you use comps, current market rates, features of the house, and other elements to determine a listing price that is fair and likely to get a good reaction from the buying market. Some people get emotional with pricing and want to sell for a lot more than their home is worth, so it's important to have the property valued and listed by an unbiased third party—which is where you come in. This is another chance to invite them to reach out to you. 

9. What is the selling/buying process like?

There’s a lot of stress in buying and selling homes, and especially for those who are doing it for the first time. When you answer this question, provide as much insight as you can about how it works. You can even create separate questions for each side of the process if you work as both a buyer’s agent and a seller’s agent. Then, you can also reassure people here that you will be there to help them every step of the way, further solidifying their peace of mind. 

10. How much experience do you have in real estate?

This is always a good Q&A to include on your website. It gives you a chance to brag a little about your experience and expertise in real estate and show people what you bring to the table. It also shows your audience that you are willing to be transparent and have their best interests in mind because you are open about your career experience. Be sure to include any licensing, professional certifications, or other credentials that you have here, too. 

Work more deals and spend less time working the phones when you partner with Smith.ai

In the business of real estate, you’re always going 200 miles an hour in 20 different directions—it’s the nature of the industry. However, it doesn’t all have to be that way. You can free up a lot of your time and take your stress down quite a few notches when you partner with the dedicated virtual receptionists at Smith.ai. Our team is available 24 hours a day, seven days a week, to answer calls, chats, and so much more. 

When you hire us as the face of your brand, you can trust that your audience will get top-rate service when they call or reach out via live chat, phone, or even Facebook or SMS message. Plus, we can even assist with things like scheduling appointments, lead intake, and other solutions. Top it off with a customized strategy that we collaborate with you to create, and you’ll quickly free up more of your time and resources to focus on closing deals. 

To learn more, schedule a consultation to discuss what the 24/7 virtual receptionists at Smith.ai can do for your real estate business. You will also find us at hello@smith.ai or (650) 727-6484. 

Business Education
Real Estate
Marketing Advice
Written by Sean Lund-Brown

Sean Lund-Brown is a current Marketing Assistant for Smith.ai. A graduate from Metropolitan State University of Denver, Sean graduated with a BA in Music and an individualized degree in Teaching Vocal Pedagogy.

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Take the faster path to growth.
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Affordable plans for every budget.