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February 22, 2019

WEBINAR: Generate & Capture Web Leads: How to Attract, Filter & Convert The Best Potential Clients for Your Law Firm

Are your law firm’s online marketing efforts bringing in the clients you want? Do these efforts generate new clients at your desired growth rate? Are you effectively communicating with new potential clients who find your firm online to filter out undesirable clients and capture only the best leads?

In this webinar, AttorneySync's marketing director Kelly Street and Smith.ai's head of growth & education Maddy Martin will teach you how to:

  • Grow traffic to your website using the best organic and paid online marketing tactics
  • Increase the portion of web leads who are good potential clients
  • Efficiently screen and capture online leads
  • Improve new-client conversion with effective communications via phone, web chat, and email
  • Leverage automations and outsourcing to achieve better marketing results in less time

You will learn tips from experts that specifically address the online marketing needs of law firms, big and small.

About the live webinar

When: Wednesday, March 21 2019, 1pm - 2pm ET

Where: Live Webinar via Zoom

Cost: Free

Details:

The webinar will cover:

  1. SEO: Technical, Links, Content & Reviews
  2. Paid Search Advertising
  3. Online Reviews
  4. Online, but Off-Site: Social Media
  5. Targeting: Generating Quality Traffic
  6. Responsive Tactics to Capture Web Leads
  7. Proven Workflows for Online Screening
  8. Dos and Don’ts of Online Scheduling
  9. Self-Serve Content: FAQ & Knowledge Bases
  10. Email Communications That Boost Conversion
  11. Effective Uses for Live Chat & AI Bots
  12. Metrics & Processes to Analyze Online Marketing Performance

Armed with these tips, you’ll be well equipped to achieve the following goals:

  • Identify and tap into new online lead sources
  • Improve results from online lead sources
  • Reduce wasted time on clients unlikely to hire your firm
  • Increase conversion rate and return on marketing spend
  • Sustain law firm growth with reliable, high-quality online leads

There will be time at the end of the webinar for Q&A from attendees.

Register Now

Registration for this webinar is free. Sign up now to secure your spot. Share this link with your solo and small business network, so they can learn best intake practices too!

Sign up and we will email you a reminder that the event is imminent. If you can't attend, we will make the recording available after the event for you to watch anytime!

About Maddy Martin

Maddy Martin is the head of growth and education for Smith.ai, a virtual receptionist & intake service for live calls and web chat. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, content marketing, social media, comarketing, and event marketing. Maddy can be reached at maddy@smith.ai.

About Kelly Street

Kelly Street is the Marketing Director at AttorneySync, a digital marketing agency exclusively for small and medium sized law firms. Kelly has spent her life working within small businesses, from the age of 4 with her family until now, helping lawyers understand how to grow their firms with digital marketing. You can hear her as co-host of both the Clienting and Lunch Hour Legal Marketing podcasts. She can be reached at kelly@attorneysync.com.

Contact us with any questions

Do you want Kelly and Maddy to address certain specific topics? Email Maddy at maddy@smith.ai and she and Kelly will do their best to incorporate your issues into the webinar.

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