VIDEO: & LeanLaw Webinar: Law Firm Profitability Through Strategic Outsourcing


Building a lean law firm simply means reducing overhead to increase your bottom line (and hopefully give you more free time). In this webinar recording, Maddy Martin, head of growth and education at, and Jonathon Fishman, a founder and chief service officer at LeanLaw, explain how to implement and run a lean law practice by outsourcing your receptionists, intake, scheduling, bookkeeping, and accounting.

If you missed the live presentation on April 18, watch the video recording to get actionable tips on implementing lean methodologies. Presented for solo and small-firm attorneys, this topic also applies to all small service-based businesses, including accountants, wealth advisors, IT professionals, and others.

Watch the replay: Law Firm Profitability Through Strategic Outsourcing

Webinar Recap:

Maddy and Jonathon go over what a lean law firm is, how it differs from the way firms have run historically, why lean processes can significantly reduce overhead costs, and specific tips on outsourcing and using technology.

Topics include:

  • Changing the fundamental ways lawyers think of support, outsourcing, and overhead costs
  • Lean firms that have lower overhead, more resources, and value-based pricing
  • Setting up affordable systems and software
  • Looking at current labor costs to identify opportunities
  • Modernizing timekeeping and billing workflows by bringing them into the cloud
  • Outsourcing your lead screening, scheduling, and receptionist work
  • Reducing interruptions to maximize productivity

Law firm profits are simply revenue minus overhead. If you want to earn more, you either have to gain more work, reduce your overhead, or both. In this video, you will learn to outsource critical aspects of a small practice, reduce overhead, increase revenue, and free up your time.

About Maddy Martin

Maddy Martin is the head of growth and education for, which provides law firm communication services, including their virtual receptionist & intake service, live web chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, comarketing, and event marketing. Maddy can be reached at

About Jonathon Fishman

Jonathon Fishman is a founder and chief service officer at LeanLaw. LeanLaw builds software that reimagines the legal billing workflow the way it should be: flexible timekeeping connected to billing and deeply integrated with QuickBooks Online. Jonathon is an experienced technology leader and seasoned startup veteran with over 25 years of entrepreneurial experience. At LeanLaw, he works with solo attorneys to managing partners, helping them modernize their invoicing workflow - whether that’s helping them track their time or discovering value-based pricing. Jonathon can be reached at

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