The Catering Business Software That Makes $15,000 Calls Impossible to Miss

June 4, 2025

Here’s something nobody talks about in the catering business software world. You’ve seen the scenario play out before: a caterer lost a $15,000 wedding because no one answered their phone at 7 PM on a Tuesday. The couple called three other caterers that night. One picked up immediately and got the job.

The crazy part? The first caterer had amazing food, better prices, and years of experience. But none of that mattered because they missed the call.

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What Caterers Get Wrong About Catering Business Software

Most people think catering software is just about managing orders and tracking inventory. That’s only half the story. You need two types of tools: operational stuff that handles your day-to-day logistics, and communication tools that capture the customers calling you.

The catering industry will hit $498 billion globally by 2032. But here’s what’s weird: most caterers spend thousands on fancy operational software while their phone rings unanswered in the next room.

Essential Backend Tools to Keep Your Kitchen on Track

Look, you definitely need the basics. But don’t get so caught up in perfecting your backend that you forget about the front door. Focus on tools that enhance operational and communication efficiency.

Order and Event Management

You can’t run a catering business without tracking who ordered what and when they need it. Modern systems handle complex events across multiple locations and keep clients updated in real-time.

Staff scheduling integration means you won’t accidentally double-book your best server.

Menu Planning and Inventory Tracking

This is where you either make money or lose it. Good software connects your recipes to ingredient costs and tracks everything automatically. It’ll even predict demand so you’re not throwing away expensive ingredients.

Supplier integration means less time placing orders manually.

Proposal and Contract Generation

Professional templates make you look legit. Electronic signatures speed things up. Automated pricing based on guest count prevents those awkward moments when you realize you quoted way too low.

Nobody wants to call a client back to say the price doubled.

Payment Processing and Invoicing

Multiple payment options make clients happy. Automated billing handles those corporate accounts that order lunch every Tuesday.

Integration with your accounting software saves hours during tax season.

The Silent Revenue is Missed Calls

Here’s where it gets interesting. Most caterers obsess over operational efficiency but completely ignore the communication side. That’s backwards.

Phone calls make up 33% of external business communications. Doesn’t sound like much until you realize those calls are where your revenue starts. Miss the call, miss the money.

Round the Clock Call Answering That Never Sleeps

Every missed call is potential lost revenue. Your competitor who answers at 9 PM gets the Saturday wedding you could have had. Professional answering services provide 24/7 call management, capturing lead info around the clock and handling urgent event changes that could otherwise turn into disasters.

That’s why choosing an answering service that fits your business is crucial.

Smart Call Routing That Knows the Difference

Smart call routing
source: zendesk.com

Not all calls are created equal. Someone calling about their daughter’s wedding tomorrow is different from someone pricing corporate lunch six months out. 67% of lost sales happen because nobody properly qualified the lead.

Effective lead qualification helps you focus on the most promising prospects.

Bilingual Support That Opens New Markets

Your community probably speaks multiple languages. Professional bilingual support expands your potential customer base significantly. Understanding how to determine a caller’s language is a key part of excellent customer service.

Automated scheduling prevents double-bookings and reduces no-shows through reminder systems.

The $130,000 Problem Nobody Talks About

Here’s the part that’ll make you sick to your stomach. Businesses lose over $130,000 monthly from missed calls alone.

Missed calls and lost revenue
source: reviewwave.com


With a 35% close rate on qualified leads, that’s real money walking out the door. The cost of missed calls is too high to ignore.

Here are the numbers:

Think about that. You can have the best food in town, but if someone calls and gets voicemail, they’re calling someone else. Beyond answering calls, optimizing local SEO for catering is also crucial for attracting customers.

The math is simple: communication tools often pay for themselves faster than operational software because they directly create revenue instead of just reducing costs.

Ten Catering Business Software Solutions To Consider

Here’s your lineup. Some handle operations, some handle communication, most try to do both but excel at one.

1. CaterZen

Best for: Mid-size catering operations
Key Features: CRM, online ordering portal, delivery management, marketing tools
Pricing: Starting at $179/month
Why it works: All-in-one solution handling drop-off, full-service, and event space catering in one platform.

2. Caterease

Best for: Established caterers with complex events
Key Features: 3D floor planning, custom menu building, 200+ software integrations
Pricing: Starting at $99/month
Why it works: Industry veteran with 25+ years serving caterers worldwide.

3. Total Party Planner

Best for: Caterers competing on presentation
Key Features: Proposal generation, food costing tools, event creation workflows
Pricing: Various tiers available
Why it works: Built by caterers for caterers with real-world experience baked in.

4. Better Cater

Best for: Small to medium operations getting started
Key Features: Calendar integration, automated reporting, electronic signatures
Pricing: 30-day money-back guarantee
Why it works: Simple, intuitive interface with minimal learning curve.

5. CaterTrax

Best for: Large-scale enterprise operations
Key Features: Automated workflows, roll-up reporting, multi-location management
Pricing: Enterprise pricing
Why it works: Powers North America’s largest foodservice management companies.

6. FoodStorm

Best for: Grocery and retail catering
Key Features: Made-to-order capabilities, prepared foods management, bakery integration
Pricing: Custom pricing
Why it works: Part of Instacart Platform suite with grocery-specific features.

7. Planning Pod

Best for: Venue and event management
Key Features: 20+ online tools, streamlined processes, cloud-based access
Pricing: Various plans available
Why it works: Designed to save businesses 62+ hours monthly through automation.

8. AI Receptionist from Smith.ai

Best for: Professional call handling and lead capture
Key Features: 24/7 AI-led coverage, bilingual capabilities, appointment scheduling
Pricing: Competitive monthly rates, no setup fees
Why it works: Human-backed AI ensures calls are answered professionally around the clock, demonstrating the capabilities of advanced answering services and exemplifying AI answering services.

9. Curate

Best for: Event professionals focused on efficiency
Key Features: Streamlined workflows, time-saving processes, profit optimization
Pricing: Contact for pricing
Why it works: Modern platform designed specifically for event industry professionals.

10. Square for Restaurants

Best for: Caterers wanting integrated payments
Key Features: Branded websites, automated marketing, integrated payment processing
Pricing: Free and paid plans available
Why it works: All-in-one solution combining POS, invoicing, and catering management.

Why Different Catering Types Need Different Tools

Different types of catering need different approaches, but all benefit from effective customer communication. Here’s what matters for each.

Corporate Catering

Corporate clients have specific demands that regular event software might miss:

  • High-volume order processing with professional communication standards
  • B2B relationship management with consistent service quality expectations
  • Detailed expense reporting and integration with business procurement systems

Wedding and Event Catering

This is where emotions run high and every detail counts:

  • Complex consultation processes requiring patience during emotionally charged planning
  • Premium service expectations where every interaction must reflect special day quality
  • Word-of-mouth impact since 89.7% of catering businesses rely primarily on referrals

Restaurant Catering Extensions

You’re balancing two different business models under one roof:

  • Brand consistency ensuring customers get the same experience across all channels
  • POS integration that maintains operational efficiency while expanding revenue streams
  • Quality consistency since repeat customers generate 51-71% of restaurant sales

Start With Communication, Then Add Operations

Start with communication, then add operational tools. Sounds backwards, but here’s why it works.

Phase 1: Communication Foundation

Establish call handling first. You can manage events on spreadsheets temporarily, but you can’t recover missed calls. Consider outsourcing your calls to ensure you never miss an opportunity. Here’s what to prioritize:

  • Professional call answering with defined lead qualification processes and staff training
  • Appointment scheduling with calendar integration and automated reminder capabilities
  • Emergency contact protocols for urgent event changes that could turn into disasters

Phase 2: Operational Integration

Deploy catering management software after communication workflows function smoothly. The key steps:

  • Connect communication and operational platforms through APIs or manual data transfer protocols
  • Train staff on unified workflows that eliminate duplicate data entry and reduce processing errors
  • Implement backup procedures for when technology fails during peak periods

Track these metrics to measure success:

  • Call answer rates and response time averages
  • Lead conversion percentages from initial contact to signed contracts
  • Customer satisfaction scores and repeat business rates
  • Software adoption rates among staff with additional training as needed

Stop Missing Calls and Start Making Money

Most catering businesses get this backwards. They perfect their operational efficiency while their phones ring unanswered. The combination of proper operational tools with professional customer communication creates the foundation for sustainable growth.

Book a free consultation to discuss communication solutions or contact hello@smith.ai for personalized recommendations.

Written by Maddy Martin

Maddy Martin is Smith.ai’s SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

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