Real estate is an industry that’s almost always going to make money. Save for the rare economic downturn or housing market crash, the consensus is that people will always need a place to live. Thus, the real estate market will always be moving, at least to some degree.
Of course, if you embrace the resources available to you today, you can build a stellar, successful real estate business that will always be growing and thriving, no matter what the market looks like. Part of that comes in learning the ropes; the other part comes in hiring the right people to help you along the way.
Right now, the real estate industry is hotter than ever and that makes it tempting for everyone looking for a new way to invest and become successful. However, you have to also be able to weather the storms that will inevitably come, so don’t just jump in and wait for the profits to start rolling in. Do your homework and make sure that you are ready for what you’re getting into. Of course, if you’re already in the industry, this bit doesn’t apply to you.
What does apply to you and anyone in the industry that’s interested in some professional development is the list in this guide. We'll cover 10 of the best real estate business coaches and coaching groups to help you fast track your career and make the most of your opportunities. First, though, let’s talk about the value of hiring a business coach.
A business coach is a resource that a lot of people overlook. However, their services can be invaluable in assisting you with improving your own career in the industry. Depending on the coach and type of training that you choose, you may have a different experience than someone else. However, you’ll still find many of the same benefits, including:
A Fresh Perspective
When you have an outside and unbiased third party come in and take a look around, you’re going to get a glimpse of your business from a new perspective. This could help you identify a lot of your own issues and/or solutions so that you can make the necessary improvements along the way. If nothing else, it will give you a chance to see what someone else sees.
Clarity and Direction
A large part of why people fail in an industry like real estate is because they go into it without a plan or direction. With a real estate business coach or coaching group, you’ll be able to create a solid business strategy that is full of clear direction and helps you get where you want to go. Sometimes, it’s hard to see the forest for the trees when you’re looking from the inside.
One of the many reasons we love coaches is because they’re brutally honest. Sometimes, honest to a fault. They don’t care, though, because they’re not here to make friends. If you want to learn, sometimes the truth will hurt, and the right business coach won’t care about hurting your feelings if it’s for the good of the business.
Tips and Insight
The coaches on this list are all experienced in the real estate industry themselves, which allows them to offer you a lot of valuable insight and insider information that you might not learn on your own for several years. This can put you leagues ahead of the competition and help you grow your brand faster than you anticipated.
Ongoing Training and Support
A coach will be there for more than just the initial coaching session. This is where they start, but most coaches will assure you that once you contact them, you can continue to contact them for all of your needs, no matter what those might be. Coaches will be with you as long as you want them to be and having them on call is going to be invaluable to your business.
Improvements Across the Board
When you hire a business coach to help you boost your real estate business, you’re going to see all kinds of improvements along the way. You’ll see improved performance, better production quality, improved service, and support, and even improved profits and fewer returns. Higher conversion rates, increased margins, and a growing customer base are all yours when you take advantage of business coaching.
These are just a few of the biggest things to consider when debating whether you should hire a business coach. It’s usually going to be more beneficial than you realize, so you should give it a shot. To help, let’s dive into the list of the 10 best real estate coaches and groups available today.
Mike Ferry and the Mike Ferry Organization (MFO) are names that a lot of people are familiar with in the real estate industry. He’s considered one of the foremost experts in coaching for real estate training, sales techniques, and agent motivation. He's been recognized by the National Institute of Realtors and offers coaching programs in several formats and styles. He launched his original program in 1975, making it one of the first coaching programs available. His team has conducted more than 2.5 million personal coaching calls to date.
Brian Buffini is the CEO and founder of this organization, which has coached more than 3 million businesses and professionals over the years, including people in over 37 countries. He has his own channel, Buffini TV, that he uses as an online training portal for his clients, and in-house coaching is available, as well. Agents who are looking for a comprehensive real estate coaching experience will benefit from this program, as well as those looking for help with things like lead generation and increasing their brand awareness and reach. Programs come in all shapes and sizes, and the coaching comes with a guarantee.
Founder and CEO Kevin Ward started Yes Masters and published The Book of YES, showing people a no-BS approach to improving their real estate profits while still having a balanced life. Kevin has sold hundreds of homes in his years of business. He’s owned three different offices and was a former Team Leader for Keller Williams, as well as a CEO. He is an authentic person and that translates into his coaching style, making it easy for everyone to relate to his coaching. You can find one-on-one sessions, online courses, videos, and a lot of other training and coaching tools to help you build your own success.
Founded by Dirk Zeller, this coaching group sets you up for success when you want to turn big profits and make big moves in the real estate industry. He sold 150 homes per year when he was working four-day weeks as an agent, and he has books published along with tons of online resources. He and his organization have helped 67 of the top 250 companies from the Wall Street Journal, and he focuses on helping people by creating actionable plans that lead to results. He's the guy that not only talks the talk, but he walks the walk and people love the results they get with his coaching.
Floyd Wickman founded the organization that is now under the control of Mike Pallin, and Floyd himself has been named one of the most influential people in real estate today. The organization offers a variety of coaching and training solutions, as well as an online blog and other resources. His training programs focus on sales, coaching, business management, and other relevant areas that will help catapult agents to success. One-on-one coaching and group coaching are available, as well.
Tim and Julie Harris are a dynamic duo in the real estate industry. They have been working in real estate for decades and now focus on coaching, which they’ve been doing since 1998. They are bestselling authors, podcast hosts, and have several designations from the National Association of Realtors. When you want a no-nonsense approach to real estate coaching from a couple that knows how to work as a team, this is the coaching you want on your side. Programs are available in a variety of packages, making them the ideal choice for beginners and experts alike.
For those who want a work/life balance along with success in real estate, Workman Success Systems is a coaching program that’s worth a look. CEO Verl Workman has more than 20 years of experience as a master coach, business consultant, and CEO and has delivered more than 1,000 webinars, keynote addresses, and seminar speeches over the years. He focuses on family values and learning how to balance the competitive world of real estate with having a successful life, citing that these are the elements that lead to success in this industry. There are one-on-one coaching solutions and other resources available, as well.
The founder of RealEstateCoach.com, Bernice Ross has over 30 years of experience in real estate and years of experience in coaching and is a Master Certified Coach. She's also an author, speaker, and columnist, and offers a variety of coaching solutions and resources at her website RealEstateCoach.com. You’ll find membership opportunities to access online learning programs and coaching courses, various live and in-house coaching and consulting services, and so much more. Bernice takes a straightforward approach to real estate and focuses on building relationships to get results.
Bob Corcoran started out recruiting executives in the telecom industry, and today is one of the best real estate coaches that you’ll find. He’s an expert in capture and conversion systems and database management, and he offers a variety of consulting programs, one-on-one coaching opportunities, and a full host of resources on the website. He’s been at it since 1989, using performance coaching and solid business systems to help real estate professionals achieve impressive results even if they are just starting. They promise increased production, decreased expenses, and improved growth in multiple areas.
The Keller Williams Mega Achievement Productivity Systems (MAPS) coaching program is used by many of KW’s 107,000+ agents and is a great example of what an agent coaching program should be. The company was recognized as the world's #1 training organization in 2015 by Training Magazine. MAPS clients have made as much as 315% more than those who used other coaches or didn’t have coaching at all.
For those who are ready to join a team of agents that are known around the world, Keller Williams is always recruiting new agents and offers coaching solutions and packages for all kinds of needs. There are four programs in total, designed to help escalate your career growth in real estate.
If you’re looking to grow your business, you’re going to need to free up your time. Along with the assistance from the coaches listed here, you’ll also find assistance from the virtual receptionists at Smith.ai. Our dedicated agents are available 24 hours a day, seven days a week, and can act as the face of your brand for everything from live website chat and lead intake to after-hours phone answering, scheduling and payment collection, and so much more.
Our latest service includes SMS answering, ensuring that all of your communications are streamlined. And we’ll even help you create the perfect strategy to handle it all so that you never miss a beat or overlook anything. We will make sure that your customers are taken care of, and your business never skips a beat, even when you’re otherwise engaged.
To learn more, schedule a consultation about our 24/7 virtual receptionists and the custom solutions they offer that include live chat, phone answering, and so much more. You can also reach us at email@example.com or (650) 727-6484.