In business, outreach is always priority number one. After all, without customers, you would have no business. And without outreach campaigns, you would have no customers. In the digital age, it’s even more critical that your outreach efforts are on point.
Sales teams have been embracing various tools and resources to assist with outreach over the years, including the ever-popular auto-dialer phone system. For those less familiar, an auto-dialer is a machine or software platform that can dial thousands of potential leads per hour and when they connect, a representative will be waiting to complete the call.
It’s more than just auto-dialers, though. Sales teams have been handed many different tools over the years to assist them with outreach. Most of them have missed the mark in some way or required extra attention, making them almost more work than they’re worth and creating a situation where sales leaders aren’t quite sure how to proceed.
Unfortunately for SMBs and solo businesses, now is also a time when resources are stretched thinner than ever and salespeople are being forced to wear a lot of different hats (and be capable of changing them on a dime). So, how can you create effective outreach campaigns using real people when your own people are too busy?
Outsourcing. With teams like the experts at Smith.ai, outsourced outreach campaigns are simple, straightforward, and cost-effective. They’re also scalable and customizable so that you can execute the same type of outreach you’d handle in-house but with someone else at the helm.
Don’t get us wrong—there is still a time and place for automated outreach. However, it should not be your only or primary form of outreach. You can automate things like:
The benefit of outsourcing is that you can create a dynamic outreach strategy that involves a team of human agents acting on behalf of your sales team. This means your sales team will have more time and energy to put toward qualified leads. The problem with automated outreach comes when companies try to rely on it exclusively. Even with the best technology, there is a good chance that people will always want the human element involved.
When you are automating your outreach (or any other efforts), there are certainly some risks to consider. For starters, here are a few things to keep in mind:
Automation has its place, but it’s not a full-service solution. It is a tool that you can use alongside your human capital to produce better results for your business. If you treat it as such, it will work well. If you expect it to do everything, you will be sorely disappointed.
When you choose to outsource, you are getting a partnership with a team of experts. It’s also going to help you drive more conversions because you have that expertise to help your own sales and marketing team course correct and become better at what they do. Whether you outsource forever or just for a few campaigns to get your team’s feet wet, you’ll be sure to find plenty of perks, including:
And, of course, we can’t overstate the necessity of having real people available to answer calls, field leads, and discuss products and services with potential leads and customers.
The great thing is that when you do partner with an outreach campaigns expert, you will also be able to create a strategy for outbound calling that includes real people answering the phones. Auto dialers are a thing of the past for most businesses that choose to outsource, especially since people are leery about all the spam and junk calls they get these days.
Plus, you won’t have to worry about whether your sales team is ready for outbound calling or not. Cold calls, and even warm calls, can be a difficult endeavor for those who are new to the business. When you have a team of outsourced experts, they will set up and execute a campaign that is sure to get results.
Why outbound calling? It’s still an effective marketing tool for several reasons, and when your outreach team is handling it, you can deliver personalized, immediate connections for people who are interested in your business. It also allows you to cut through all the digital “noise” that’s out there and make sure that your leads are getting the insights and assistance that they need.
If you’re looking for a better way to get things done, rely on the dedicated virtual receptionists from Smith.ai. In addition to being your 24/7 answering service, we can also provide a team for outreach campaigns, and assist with lead intake and appointment scheduling. That way, your sales team can focus on the people that need their attention, and you can trust that everything’s getting done.