Construction is a business that will always be local. Even with all of the globalization of business, construction companies are still going to have specific locations and limitations on where they work and how far they will travel. Thus, having a solid local SEO strategy can guarantee that you will be able to market to your exact audience and region so that you can get the attention you desire.
Local SEO isn’t just about using local keywords. It’s about building credibility through citations—getting your business name and address as visible as possible online is your goal. Of course, it’s also a matter of finding reputable sites, directories, and resources, because everything surrounding your SEO ranking is built on your brand authority.
In this guide, we’ll take a closer look at local SEO for contractors and construction companies so that you can start building (or improving) your strategy.
Local SEO refers to any optimization efforts that are designed to help promote your construction business on a local scale. It relies on local keywords like cities, states, and region names, but it also requires building a sense of authority and offering relevant, high-value solutions. The search engines are much, much smarter than they used to be and that has caused them to hold businesses to a higher standard when it comes to optimization.
You need to ensure that your NAP, or “name, address, and phone number,” is accurate and consistent in every single online listing. Not only does that help determine the distance or local relevance, but it builds credibility because of the consistency. Make sure that this information is the same everywhere, and do regular audits to check for listings that have gotten off-track.
Local SEO also includes having local links, quality customer reviews, and a mobile-friendly website that’s designed to be user-friendly and intuitive. It’s a full effort of embracing local marketing and hitting the benchmarks set by Google to get the rankings that your construction business deserves.
The next thing to understand is how local SEO rankings are determined by the search engines. There are several different factors used and it seems like Google changes the rules more often than people can keep up, but as a general rule of thumb, ranking is determined by:
Within these three elements, there are several smaller factors used to help rank businesses accordingly in local search results:
To make sure that your construction business has the best chance of getting the highest rankings, start here and then read up on the best practices to continue enhancing your local optimization efforts.
As with any marketing strategy, local optimization has its own best practices and methodologies to follow. Although the various factors may affect your construction business differently than others, there are some general rules of thumb that everyone should follow.
Now that you’ve got a strategy in place to crank up the leads, you need to make sure that you have systems in place to field them all, starting with a 24/7 answering service like the virtual receptionists at Smith.ai. When you choose to partner with us, we can assist with everything from lead screening and intake to appointment scheduling, live chat, and more.
Plus, for those who are just getting started or who need an extra hand, ask how we can help with outreach campaigns and outbound sales support to attract the leads in the first place. And as always, it comes with a custom strategy for total management of all your needs.
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