A staffing agency or recruiting business is only as successful as its client roster. This is an industry that’s highly competitive and many agencies find themselves chasing the same contracts time and time again. If you are going to succeed in this industry, you need to know where to find the opportunities, and how to get to them first.
Before you can start planning tactics and strategy for client sourcing, you need to know and understand your firm’s unique value proposition (UVP). Put simply, what makes you better than competitors? What do you have to offer that the other recruiting and staffing companies don’t? Figure this out and make sure everyone in the firm knows it so that they can maximize their opportunities, too.
The problem, for most staffing and recruiting agencies, is that client sourcing costs money. And usually, it’s too much money for most. The good news is that it doesn’t have to be—those who are paying top dollar for marketing and lead generation probably don’t really understand all the resources available or how to utilize them.
One of the most valuable resources that helps with finding clients, as well as promoting your business reputation and ensuring that you show up in the search engine results, is absolutely free. It’s also our first tactic on the list: your Google Business Profile.
If you haven’t already set up your Google Business Profile, that needs to be first on your list. For starters, it impacts your Google search results ranking. Secondly, it’s a great way to add reputability to your staffing or recruiting firm’s name and ensure that Google has accurate information. You will be able to fill out all of the different areas of your GBP and link it to other profiles, your social media pages, and more.
Be sure to take advantage of all of Google’s resources for maximizing your Business Profile.
Cost: Free, unless you pay for training courses/education, etc.
If you aren’t already an expert in the staffing and recruiting world, you need to become one. In fact, you should invest in training and education for your entire team so that everyone can provide expert-level knowledge to clients, partners, and others. Reputation and authority are everything right now in the world of business and clients will always choose companies that take pride in that reputation and work hard to deliver expert assistance, even without the promise of landing the client.
Educational courses and training resources are plentiful online, including many that are free or really affordably priced. Don’t shy away from investing in your education because that’s a foundational element in your success. You should also come up with an effective training program to ensure all of your employees are fully prepared for client sourcing and retention.
Cost: $500-$5,000 per month, varies
There are many types of tools out there that you can use to help find clients for your staffing and recruiting firm. From news feed managers to business profiles and paid searches, to CRM tools and marketing platforms that automate your outreach, you can find endless ways to reach people. The secret is to take the time to figure out which tools are best for your business and invest in them.
This is one of the most variable areas when it comes to cost. What one company might spend $5,000 on, another staffing agency might only spend $700 on. What matters is that you find the right tools for your staffing agency, including all of the other tactics on this list.
This also refers to your physical tools—invest in a quality camera for recording YouTube videos, TikTok videos, and other ads or video resources. Make sure that your computers can keep up with the demands of your staffing agency. Go for the high-speed, high-powered business-class Internet that guarantees that you’ll never miss opportunities for a lost signal or glitch in the network.
Cost: $100-$1,000, for trade show tickets and other paid networking opportunities
Having a strong network can go a long way in the staffing and recruiting industry. This is one of the many industries that rely heavily on referrals and word-of-mouth marketing. Having the right connections can make all the difference. Keep in mind that you could spend far more on this tactic if you attend more events or pay for more networking resources. You could also theoretically do it for free, with the only real cost being your time.
Staffing and recruiting is an industry that has a lot of potential for this tactic. There are shows, networking events, and other opportunities presented on a regular basis. There are even business summits where you can learn more about your industry and find new mentors that are industry leaders.
Cost: $250-$1,000 per month, varies
Another great benefit that we’ve gained from the Internet is the ability to outsource all kinds of services and tasks to professionals whose entire job is to handle those details. There are plenty of ways you can outsource the work of your staffing agency, including things like communications and admin by partnering with a virtual receptionist that can take care of it for you.
Smith.ai can provide all of the assistance that you need for a fraction of the cost of hiring people in-house, and we can do it all in the exact way that you need. And, while you may be investing a bit of money here, you’re doing so knowing that the rest of your marketing budgets are more productive because you’re never missing a single lead.
That’s right—our virtual receptionists can handle 24/7 phone answering, along with assistance for lead intake, appointment scheduling, live website chat, and even support for your outreach campaigns and outbound sales. It’s never been easier (or more affordable) to make the most of your marketing dollars than when you partner with Smith.ai.