In the business of pet care, your biggest advocates can’t speak for you—but their owners can. People love their pets and no matter what type of pet care business you have, you’ll want to make sure that you’re reaching as many of those pet lovers as possible to keep your business growing strong. Some of the strategies that you’re already using will continue to be effective.
However, as you grow, you’ll also want to incorporate new strategies and tactics to ensure that you’re reaching the widest audience possible. The competition is increasing and it’s important to stand out so that you can continue to build your pet care business. This industry has a lot to offer in terms of growth potential, but what works for you might not be the same as what works for someone else.
Pet care businesses are a big part of today’s economy. People spend thousands of dollars on their furry family members and companions, and they want to make sure that they’re doing it with the best people for the job. That’s why you have to continue to find new ways to market to clients so that you can attract new business and continue to grow. The good news is that there’s a lot out there to choose from. However, that also means that you have to take the time to sort through the tactics and find what works for you.
To help make the process easier, we’ve collected five of the best tactics to help find new clients for your pet care business.
Cost: Free, unless you offer incentives
Word-of-mouth marketing is still one of the most effective ways to generate business. People like to know that their friends and family are satisfied with a service before they use it. You should solicit reviews from all of your clients, including asking them to post reviews on Google, Yelp!, your website, and elsewhere. You can offer incentives for reviews if you want to increase the likelihood of getting them, too.
Referral marketing is a great way to get a lot of business for a little of your own effort and money. You can start a referral program to give incentives to those who refer others and who come to you as referrals. There’s so much that you can do here that you should find plenty of ways to put word-of-mouth marketing to work for your pet care business.
Social media is a must. It’s no longer good enough to create profiles and call it a day. You have to engage on social media and connect with people like you do with your friends. Utilize social media platforms to share your work. If you’re a groomer, use Instagram to show off the pets you’ve groomed. Advertise dog walking services on Facebook.
You could even create a TikTok account with funny pet videos to build your name in the industry and get people engaged with your pet care business. Connect with local shelters, vets, and others on social media, too, so you can create a strong network to help you generate new business in all kinds of ways.
SEO is critical to your success in digital marketing, no matter what business you’re in. How long has it been since you implemented your SEO? Has it been updated? The standards and expectations for SEO have changed and your website needs to meet those standards. Having a properly optimized website will ensure that your pet care business gets found and that you have a better chance of outranking the competition.
You’ll want to hire someone who is experienced with SEO audits to help you through the process. They will conduct a full audit of your website, including the technical SEO. Then, they will look at the rest of your online presence and its optimization. Once the audit is complete, they will have a list of recommended changes and may even implement them for you to help you improve your rankings.
Cost: Free, unless you pay for networking events, memberships, etc.
Professional networking is a big part of this business. As we mentioned in the social media tip, you need to connect with local shelters, vets, and other pet-related businesses. This will help build your professional reputation and help you keep a steady stream of clients coming in. Consider joining professional associations, advertising on well-known pet marketing sites, and so forth.
If you find local pet expos and events, go to them. You might even want to rent a booth. Connect with local pet stores that offer local advertising and ask to post an ad for your business. There are so many ways that you can do this and they will all help you get more business and build a stronger reputation. These days, reputation matters more than people realize, which is why networking is so essential.
Cost: $250-$5,000, depending on what you outsource
Outsourcing is not new, but it’s definitely been improved over the years. There are so many different ways that you can outsource various tasks and parts of your business. You’ll have to consider the options and see what’s going to help you the most. Think about what weighs you down or what you want to get off your plate.
A lot of people benefit from choosing the 24/7 answering service offered by Smith.ai. In addition to answering calls 24 hours a day, seven days a week so that you never miss an opportunity, our virtual receptionists can also assist with lead intake, appointment scheduling, live website chat, and even your outreach campaigns to generate leads in the first place.