The business of computer repair is steady, for the most part. However, there are as many computer repair services as there are people who need them, or so it seems. How’s a business like yours supposed to stand out among so much competition? The good news is that even though it’s more challenging, there are a lot of ways that you can attract new business now that you’ve got a bigger budget to work with. Depending on your goals, some tactics might be more effective than others, but there’s plenty to choose from.
Attracting new clients today is less about what you’re selling and more about who you are and what your business stands for. If you have a strong presence and reputation for being an authority in your industry, it will be much easier to attract clients of all kinds. You can target specific audiences or just look to grow your client base in new ways or through new avenues, so long as you keep looking for growth opportunities.
To help you keep the new clients coming, here are five tactics that you should consider adding to your list.
Cost: Free, unless you pay for memberships, events, etc.
Professional networking is a critical part of your success right now. The competition is fiercer than ever and you have to stand out in as many ways as possible. Being seen as an industry authority is a good way to start. We’ll talk more about attending local events in a minute, but that’s just one of the strategies. You should also connect with other industry businesses on social media, in professional forums, and elsewhere online.
Build backlinks by making connections with related companies, organizations that can benefit from your services, etc. Make sure that there is no question that your repair shop is the best choice for computer repair, no matter what people need. When you have a solid professional reputation that precedes you, it can go a long way in drawing in those new clients without much extra effort.
All it takes is some of your time to build a strong presence on social media. You can no longer get away with just creating profiles and calling it a day. You have to actively engage on your social media accounts and connect with people in as many ways as possible. You could share information and news updates related to computers and computer repair, showcase your recent jobs, and connect with potential clients who prefer to reach out via social media as opposed to other forums.
Make sure that you’re using multiple platforms and engaging both with your customers and other professionals in the industry. This can tie into the first tactic of helping build your professional network, too, so be sure to take advantage of that. Don’t just create social media profiles and share your business information over and over again—get involved, engaged, and interactive with your followers.
Optimizing your local presence online is a huge part of marketing to new audiences. It’s not just about adding location-based keywords to your content, either. That’s part of it, but there’s so much more. Local SEO includes making sure that your site is optimized for local search and that you have completed your Google Business Profile, among other things. You can hire someone to help with the optimization process to save time and make sure that it’s done right.
You’ll also want to include mobile optimization in your efforts here. More than half of all searches for service businesses like your computer repair shop happen from mobile devices. If you’re not optimized for mobile you’re going to lose all that business to the companies that are. Make sure that the site loads quickly, is easy to navigate, and doesn’t appear difficult to read. Use cross-device compatibility to make sure that it can be rendered on any mobile device, too. This and other local SEO efforts can help you generate plenty of new clients.
Cost: Free, unless you pay for tickets/booth rentals, etc.
So many people get caught up in the glitz and glam of online marketing that they forget traditional in-person marketing efforts are still some of the most effective options out there. If you have a computer repair business and you want to build a new client base, attend local trade shows and expos in your area. Gaming conventions, computer expos, and related shows are a great way to advertise your services and drum up new business.
This can also help you with professional networking, the first tactic that we covered. You can meet other professionals at these events and build your network so that you can present your repair shop as an authority within the industry. You can even do demonstrations or offer people a chance to see you at work right at the show if you want to kick things up a notch.
Cost: $250-$5,000, depending on what you outsource.
While you’re doing all this work to drum up new business for your computer repair shop, you’ll want to make sure that you have the right tools and resources to help keep the customer information pipeline flowing. Consider investing in a team that can help with that, as well as with things like support for your outreach campaigns in the first place.
When you partner with Smith.ai, you’ll get a team of dedicated virtual receptionists to assist with that, as well as to provide a 24/7 answering service so that you never miss an opportunity. We also have solutions for lead intake, appointment scheduling, and even helping with your live website chat.