How to Close More Sales Using Outsourced Marketing Teams

Working with outsourced teams is a great way to streamline operations and save money. However, you’ve got to make sure that you’re doing it right if you want to be successful. Every company will have to decide which parts of their business they want to outsource and which they’ll keep in-house, but outsourced marketing has been popular for some time now. There are several benefits to working with outsourced marketing teams, but only if you know how to maximize their services to close more deals. 

For small and mid-sized companies that can’t really afford to manage a full-time marketing team in-house, outsourcing might be the only option. For others, it may just be preferred based on their own experience and needs. In either case, knowing how to manage these relationships and outsourced teams can make all the difference. Here’s what you need to know. 

Set, communicate, and align your goals 

An outsourced marketing team might have its own idea about what goals and objectives you should be setting that differ from your own. You need to communicate effectively at the beginning to set and align the goals that you are attempting to achieve. That will ensure that your marketing team is working toward the right efforts, not on something entirely different from the rest of the organization. 

Set clear, actionable goals and choose metrics that will help you make effective improvements and changes along the way. Make sure that everyone is familiar with objectives, goals, and metrics that need to be tracked. Avoid generic goals and use specifics so that you can accurately measure how your internal and outsourced teams are doing. 

Keep your sales team connected to marketing efforts 

One of the biggest problems that businesses have in closing sales is the disconnect between the sales team and marketers. Too often, companies create static departments that don’t communicate or interact, and that can impact sales in several ways. Marketing is an integral part of the sales funnel and it needs to be treated as such. Make sure that even if you’re outsourcing the marketing for your company, your sales team is still involved in feedback, collaboration, and communication. 

Regular communication can do wonders for your outsourcing relationships. Your sales teams will become stronger and your marketing efforts that much more successful. When everyone is working together, your bottom line wins. 

Treat outsourced teams like part of the organization 

Just because you’re outsourcing doesn’t mean that the marketers you work with aren’t a “part” of your organization. In addition to open and regular communication, you should make sure that you trust your outsourced teams and treat them like they’re a part of the business. They work as an extension of your organization, not a separate entity. 

This is a collaboration, a give-and-take exchange. The more interconnected and engaged your outsourced teams are, the more successful they will be for your business. When you are searching for partners and setting up consultations, ask about their integration and how they prefer to operate. If they like to function separately, they’re not going to be as successful for you as a team you could treat as your own. 

Ask for regular check-ins 

Marketing projects are already a large effort. When you add an outsourced team, the umbrella gets even larger. Therefore, it can be helpful to have regular check-ins to get an update on which mileposts have been met, where projects stand, and what tasks need to be handled. It helps you manage projects and campaigns more effectively and it again ensures that everyone is on the same page. 

You can choose the intervals at which you get updates, or you can work with your outsourced team’s “usual” way of doing things if they have one. In either case, make sure that you’re getting regular updates about where things stand and how they’re going so that you can continue to make improvements and close more deals. 

The benefits of outsourcing 

The good news is that once you get a good relationship going with outsourced marketing teams, it will be one less thing that you have to worry about. With a reputable, reliable marketing partner (or any other outsourced team), you get: 

• Increased efficiency
• Increased market reach 
• More cost-effective solutions
• Improved focus on business activities 
• Dedicated expertise 
• Access to more/better talent 
• Reduced labor and overhead costs 

The marketing world is ever-changing. New trends and best practices come up all the time. It can be had for in-house teams to stay on track with all of this and still manage the rest of their duties. That’s where having an outsourced team can come in handy. They save time and money, creating a more efficient, streamlined sales funnel, and allow you access to the best marketing even when you’re on a budget. 

How to choose outsourcing partners

Of course, you’ll maximize the benefits of outsourcing when you work with the best marketing experts out there. When you’re doing any kind of outsourced work, you always need to explore your options and make sure that you choose the best teams. Look for things like:

• Experience and areas of expertise 
• Track record of success 
• How they work 
• How they integrate with your in-house teams 
• What services they offer 
• Whether they have customized solutions
• What their services cost 

That last one is the least of your worries—you need to stay on budget, of course, but you can’t forsake quality for cost when it comes to marketing. Focus on finding the right people for the job and the rest will fall into place. 

While you’re outsourcing, why not offload the admin work?

At Smith.ai, we know that you’re busy taking care of business. That’s why we’re here with a team of dedicated virtual receptionists that can serve as your 24/7 answering service. Not just that, though—we can also provide assistance for your lead screening and intake and appointment scheduling. Still working on the lead generation? Ask about our support for outreach campaigns, too. 

To learn more, schedule a consultation or reach out to hello@smith.ai. 

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